Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Webinar How to grow your impact with digital fundraising this Christmas

114 views

Published on

Now is the time to learn how to grow your impact with digital giving this Christmas. Walk away with everything you need to know to set you up for fundraising success this Christmas.

Published in: Government & Nonprofit
  • Be the first to comment

Webinar How to grow your impact with digital fundraising this Christmas

  1. 1. Digital giving made easy WEBINAR How to grow your impact with digital fundraising
  2. 2. How to bring best practice into the giving season…Digital giving made easy THIS CHRISTMAS
  3. 3. AMPLIFY: Gamifiction APPRECIATE: Saying thanks Connect Attract Engage Inspire SHARE YOUR CAUSE ACQUIRE: Across all channels ACTIVATE: Make it personal Strangers Visitors Donors Supporters Promoters 1 2 3 4 PLAN: Donor acquisition strategy
  4. 4. HOW TO: Attract new donors across all channels 1 ATTRACT: Acquire new donors
  5. 5. Attract donors across all your channels Make use of every channel to invite new donors • Add a Christmas banner on all channels • Make giving just one click away • Digitise your mailpack • Multiple ways to pay • Buttons • Retarget 1 ATTRACT: Acquire new donors
  6. 6. Setup a petition BREAKING NEWS: Excellent acquisition tactic 311,888 have signed. Let’s get to 500,000! This petition went viral, as it was so unexpected.
  7. 7. Invite petition signatories to give BREAKING NEWS: Excellent acquisition tactic 311,888 have signed. Let’s get to 500,000!
  8. 8. Clear, visually strong banners on the front page where donors can easily give to your latest campaign are key. Keep it consistent, keep it festive. Leukaemia Foundation (Website banner) ATTRACT: Acquire new donors on every channel
  9. 9. Visit rfds.co/FelicitysFamily Digitise your mail pack ATTRACT: Acquire new donors online and offline
  10. 10. Add PayPal to your giving mix 61% of Australians said charities would raise more money if they had the option to donate via mobile. ATTRACT: Acquire new donors
  11. 11. Be sure to setup PayPal As Australia shifts to a cashless society, digital payments are crucial. 54% of Australians prefer to make donations via PayPal as they feel it is more secure than credit or debit card. 42% of Australians have intended to make a donation, but have not done so because they did not have any cash on them (53% for millennials). As Australia shifts toward a cashless society, Australians 65% think online donations will outpace offline donations in the next 5 years. Offer payment alternatives Be sure to activate your PayPal payment options, as one in three people prefer to use this method. No need to take out your credit card, just type in your password, and you are done. INCLUDE: Payment alternatives
  12. 12. ADD: Donation buttons
  13. 13. Going the extra mile For the data geeks. Yes, you can add Pixels to track donations. • Facebook Pixels • Google Analytics Tracking EVALUATE: Track success and refine
  14. 14. 2 ACTIVATE: Make it personal Connect and activate giving
  15. 15. Connect with your donors to activate giving Personalise the experience on your digital channels Segmenting your data makes all the difference. Know your audience 2 ACTIVATE: Make it personal
  16. 16. Personalise at every step Tailor copy to suit donor groups • Curious • Concerned • Ready to take action • Proud supporter • Lapsed supporter It’s all in a name Use the first name throughout your communications. You can add this to the subject line, email subheading and introduction. Unique donation amounts • First time donors • Repeat donors <$100 • Repeat donors $100 - $200 • Donors above $200 Write copy that is campaign specific • 10 days to go • Christmas giving ACTIVATE: Make it personal
  17. 17. Even better… Effortless giving with GiveEasy Pre-fill the donation form Words on the landing page unique to the donor – e.g. first name Make giving even easier by pre-filling the donation form Personal email Tailored donation page Personal thankyou page Pre-filled donation form Add links to pre-populated donation page Setup personalised thank you ACTIVATE: Make it personal
  18. 18. Every SMS can be pre- filled on the donation page for effortless giving. • First name • Last name • Donation amount • Email address Personalsied links that pre-fill the donation page. • First name • Last name • Donation amount • Email address Personal email Personal SMS ACTIVATE: Make it personal
  19. 19. 18 sleeps to go… Emotive email with donation optionsEXAMPLE: Personalised Email
  20. 20. Emotive email with donation optionsEXAMPLE: Personalised Email Page can be personalised: Make giving super easy by pre- filling to donation page.
  21. 21. Alex, We're still short! Donate $50 by midnight: http://donate.oxfam.org.au/ unsSTOP 04xxxxxxxxx SMS is now super personal Sender ID: Max 11 characters Firstname: Use donor’s name Copy to suit tone and message Unique gift amount Remember: With GiveEasy each link is unique to the donor, with pre-filled form. CEO from Oxfam Name Copy Gift amount Link: UNS: Unsubscribe number. Always included. Customise your mobile giving with highly targeted SMS PersonalisedSMS
  22. 22. Outbound SMS Personalised donation page Hello, it's 4 days till Xmas. Help bring hope to families facing tough times. Donate $[Amount] now: [URL] uns STOP 0429562888 Emotive SMS with donation optionsEXAMPLE: Personalised SMS Hello, it's 4 days till Xmas. Help bring hope to families facing tough times. Donate $[Amount] now: [URL] uns STOP 0429562888
  23. 23. Outbound SMS Personalised donation page Emotive SMS with donation optionsEXAMPLE: Personalised SMS Firstname: Use donor’s name Unique gift amount Remember: With GiveEasy each link is unique to the donor, with pre-filled form.
  24. 24. Amplify giving with gamification 3 AMPLIFY: Gamifiction
  25. 25. Make it fun to give and be part of a community There are a few smart ways to turn up the reward factor for giving. 3 AMPLIFY: Gamifiction
  26. 26. Smart countdown timer AMPLIFY: Gamifiction Live thermometer bar: Dynamically shows % or total amount Automatically counts down Fully customisable
  27. 27. Live donation tracker AMPLIFY: Gamifiction Live thermometer bar: Adds a fun element, that counts up to the total. Dynamically shows % or total amount Automatically counts down Payment options: Offer more than one way to pay. Fully customisable
  28. 28. Comments AMPLIFY: Gamifiction Live thermometer bar: Adds a fun element, that counts up to the total. Dynamically shows % or total amount Timer automatically counts down Payment options: Offer more than one way to pay. Add comments to build community
  29. 29. Double your donations AMPLIFY: Gamifiction Matched giving amount: Adds a multiplier to each donation, to match dollars from matcher Payment options: Offer more than one way to pay. Fully customisable donation page
  30. 30. When in doubt… Add video, video, video AMPLIFY: Gamifiction If there is one gamifying tool to use, then choose to add a video. Charities often have lots of video, use it on your donation page.
  31. 31. Donors truly appreciate a thoughtful thank you. 4 APPRECIATE: Saying thanks
  32. 32. Say thanks at every stage. At the moment someone gives, you want to reward them immediately. Saying thank you is the start of a communications journey to bring new donors into your community. Saying thank you is the easiest thing to do. However, many charities miss out on this step. With digital it is now easy to setup instantly. 4 APPRECIATE: Saying thanks
  33. 33. Personalise at every step Thank you at time of donation On donation screen. Receipt sent email Give context on how the funds will help your community. [Firstname], we reached the $100,000 target for our Intensive Care Unit upgrade, which means more critically ill patients like Erin will receive the life-saving care they so desperately need. We just wanted to keep you up to date, and let you know that we could not be more appreciative of the role our supporters played in this fantastic result.uns STOP 0417672291 Thanks You can now tailor your journey at each thank you stage with GiveEasy. 4 APPRECIATE: Saying thanks Follow up on SMS with milestones Send a thank you SMS.
  34. 34. To stand out from the crowd Thank you at time of donation On donation screen. 4 APPRECIATE: Saying thanks
  35. 35. AMPLIFY: Gamifiction APPRECIATE: Saying thanks Connect Attract Engage Inspire SHARE YOUR CAUSE ACQUIRE: Across all channels ACTIVATE: Make it personal Strangers Visitors Donors Supporters Promoters 1 2 3 4 PLAN: Donor acquisition strategy
  36. 36. Digital giving made easy

×