The document discusses strategies used in a cultural music magazine to attract audiences. It uses a female model on the cover to appeal to both male and female readers through portraying her as aspirational and independent. Greyscale photography with cultural clothing creates an impression of a culturally engaging magazine. Bold pricing of £2.00 was used to seem affordable and encourage purchases. Social media links and coverage of popular cultural celebrities further addressed the technology-savvy, 16-30 year old target audience. Unusual color schemes and edited images with prominent protagonists helped the magazine stand out visually.

1. HOW DID YOU ATTRACT/ADDRESS
YOUR AUDIENCE?

2. • In order to attract the audience from the first
glance at the magazine. I used a single
protagonist which appeal to both genders. This is
where I put the male gaze into focus. The
attractive model would make the males more
interested. The male gaze enables women to be
a commodity that helps the products to get sold.
Females would also look up to the model on the
front cover for inspirations or even see her as a
role model. The female audience will also be
attracted to the fact that an Asian model is on the
front of this cultural magazine and will be
attracted to the sense of power and
independency. The cultural fitted attire and soft
make up will appeal to the audience as well as
they majority tend to have an interest in fashion
and make-up as well.
• The greyscale background effect, fashioned
cultural clothing, and soft scale make over
creates a perfect image to portray the magazine
as a cultural music one. It creates an impression
that magazine is going to give that cultural buzz.
Combined with that the body language and facial
expressions on the model gives off an
persuasive and engaging vibe. All these aspects
therefore intrigues and entices the audience to
purchase the product so that they can read more
throughout the magazine.

3. ESSENTIAL INFORMATION
The use of this feature in
particular on the front
cover allows the audience
to be aware of what issue
they are reading and
which ones the may have
missed so its easier to
find. It also suggest to the
audience that the
magazine is worth buying
with it being the tenth
issue. This clearly
suggest the people are
interested in a cultural
music magazine and so
far it has been a great
success within the music
magazine industry. It also
makes them more aware
of which publication will
be next available. After
carrying
out my audience
research, it clearly
made me aware that
readers are more
encouraged to buy a
magazine when the
price is reasonable.
Therefore, after taking
this into consideration, I
believed that £2.00 was
affordable for a wide
range of people. Having
the price in bold thus
gains there attention
and reels
them into buying the
media production.

4. COVERLINES/SUBHEADINGS/SELL-LINES.
All magazine have typical features which
included coverlines, subheading and sell
lines. These are used to engage the
audience and reel them into buying it.
The inclusion of sell lines make the
audience feel like they get easy access
to news and good value for their money.
A particular name for example a big
musical pop star or a specific piece of
content like exclusive images may
encourage the audience into buying the
magazine.
For potential readers to be
attracted more quicker i decided
to add bright colours to stand on
the greyscale. This allowed the
audience to see it easier on a
shelf and made the main story
line available to all customer
making them want to buy the
magazine.

5. EXTRA FEATURES
Many of the expected audience will most likely be in the age
group of 16-30, therefore, the majority of my readers will be
active with the internet and have the latest technology.
Because of this I decided to add information about the
magazines, Twitter page, Facebook page, Instagram and
YouTube channel. I believe this is a great feature to have
within a magazine because it will address and fulfil my
regulars needs as they will be able to explore other news
through these links. I think this is a great feature that will
attract many due to our technology driven society.

6. OTHER INFORMATION
•Colour Scheme- one of this things I took into consideration was the very
bizarre colour scheme I used. The colours consisted of either really dull
shades or really bright. To attract my expected audience I used unusual
colours so it would be more appealing.
•Language- to address all readers I used standard English so that the majority
of readers could understand what was being said.
•Use of ‘Cultural Music Celebs’- to appeal to the my target audience, I added
these celebs into the magazine so that it indulges them.
•Use of Images- I have used a wide range of images all from different angles
so that each image will have some sort of appeal on the audience. I addition, I
have edited so that they look better. E.g. On the front cover I made the
background darker so that the protagonist stands out more. This will allow the
magazine to stand out more.
•Editors Note- makes it personal

7. All of the previous features I have mentioned
and explained, discuss how my magazine
‘CultureShock’ addressed and attracted the
audience in different ways which enabled me
to marketise my magazine correctly and
increase the popularity.