evaluation pt.3

1. How did you
attract/address your
audience
Tolani Onanuga
Evaluation Pt. 3
Overview
In this slideshare I will be discussing who I believe the primary and secondary audience for
my film is and how I attracted them.

3. The target age for our film is 10-17 years old because this is when most boys begin to get a
burning desire to pursue their football dreams.
Our film will appeal to that age range because the main plot of our film is a young
aspirational boy with the dream to become a footballer but is faced with struggles that
cause him to lose hope, however he pushes through and manages to achieve his dream!
The film is action packed with scenes that consist of a car accident, domestic issues and
verbal and physical bullying. These will appeal to younger audiences due to how exciting it
can be to watch.
However I also believe there is room for a secondary audience as our film can be
universally appreciated by anyone who is highly aspirational. This means that it can be
enjoyed by older groups who were once eager to pursue a unique and prestigious career.
Or it can be enjoyed by younger viewers who are ambitious or just enjoy. The film is
appealing to these people as the moral of the film essentially is to perceiver despite feeling
defeated.

4. Advertising
As our film is an independent film we won’t have much money left for advertisement thus
having to use below the line marketing strategies to promote our film as opposed to
conventional above the line strategies.
We chose strategies that are cheap, quick and easy such as social media. By posting
posters of the film on social media as oppose to billboards or cinemas, that’ll cost money to
promote on we created posters that suggest the narrative of the film and teaser trailers
that give more information on the genre and style of the film on our twitter and facebook
page. This will raise the profile of it and make it more known to a wider audience. We also
showed the film at film festivals and got critical reviews as well as online blog reviews which
furthermore help in promoting The Journey. Another tactic was playing the trailer in places
such as sports bars, football clubs and leisure centres which contained people who would
be interested in seeing our film. In addition we got radio spots that were as well as a 3-6
minute interview on BBC that was free as they are impartial and paid for by their
audiences.

5. Addressing our Audience
We were able to grasp our audience’s attention firstly by casting a relatively popular cast
who have starred in movies and tv shows whose target audience correlates with ours. Our
trailers were action packed and showed all the most thrilling points of our narrative
treatment.