evaluation for media coursework

1. W H O W O U L D B E T H E A U D I E N C E F O R Y O U R
P R O D U C T ?
Evaluation – Part 2

2. Target audience
I think the target audience for our film is people 15 and
over. We wanted to target an audience like this
because they would appreciate the whole concept of
the film and also some of the footage that appears in
the film would be too graphic for people under 15.

3. Why we don’t want to target a lower age?
If we went for a lower age for our target audience they
might not understand the story line of the film and
may get confused with what is going on. People at this
age are most likely to watch these sort of films as they
are interested in these topics and its issues that are
happening in everyday life.

4. Establishing our target audience
Before we started to film our title sequence, we came
up with a pitch of our film and pitched it to our media
class. In this pitch we stated what genre we thought
our film would be and we also explained what our
narrative was. At the end of pitching our film idea we
got feedback and some people didn’t understand our
genre but the majority of our audience understood why
we picked this genre. This is when we knew we had
chosen the correct target audience.

5. Who we pitched to?
Most of the people that we pitched our film idea to
were either 16 or 17 which was a similar age to our
ideal target audience. We found this feedback useful
because it proved to us that we didn’t have to change
our target audience and that we could keep it the same.