Measures of Central Tendency: Mean, Median and Mode
Retailing
1.
2. “Retailing includes all the activities involved
in selling goods or Services directly to final
consumers for personal , Non business
use”.(Philip Kotler )
3.
A person who obtains products from one party and
sell it to other people at a mark up price value.
OR
The sale of commodities or goods in small quantities
to ultimate consumers.
Retailer(Reseller ,
Merchant)
4.
Department Store
Malls
Warehouse store
Discount store
Variety store
Specialty stores
General store
Convenience store
Supermarkets
Hypermarkets
Vending machines
Superstore
E- tailers
Types of Retailing
5.
A large store that has separate areas in which
different kinds of products are sold.
All departments are housed under the same roof to
facilitate Buying, customer service, merchandising,
and control.
Carries several product lines
Each line is operated as a separate department
Department Store
8.
Malls have a range of retail shops at a single outlet
Provide products , food , entertainment , ornaments
and all those products which human are willing to
buy
High quality products available
Provide high services
High price is charged due to high quality and high
services
E.g. centaurus Islamabad
Malls
11.
Difference Between Mall
and Department Store
Mall has a bigger
environment
Shoppers can go from one
building unit to another
Various things can be
bought at the same place
in a mall.
Price charged is high due
to high service and
goodwill
Department Store is only
a small place
comparatively
But such walkways are
not seen in department
stores as they are just
single units
Limited products are
available
Price is average not too
high
12.
Offer products with low cost but high quality
Bulk amount of products are stored for selling
Factories mostly keep Warehouses
Products when finalize are stored in warehouse for
sale
Warehouse store
14.
A shop that sells goods at less than the normal retail
price.
Offer low prices
Mostly sell outdated (non food items) or off season
products , less fashionable non branded products.
Provide free service as discount like Pizza delivery
Discount store
17.
Sells a wide variety of relatively small items
Limited products
Mostly low cost products
OR
A shop where many small and inexpensive items can
be bought.
Variety store
19.
Focus on specific product categories
Offer different qualities of the same line products
Different prices are charged according to quality
Retailer is able to offer the customer expert
knowledge and a high level of service
E.g. shoes shop , book store and bakery etc.
Specialty stores
23.
Located usually in a small or rural community
(town or village)
Sells a wide range of products
Mostly a single shop not divided into departments
Provide basic need products
General store
25.
Usually located in residential areas
Provide limited products
Provide products more then average price due to the
added value of convenience
Such stores are used in emergency cases
Like tuck shops at fuel stations etc.
Convenience store
28.
Self service stores
Consisting mainly grocery and limited products
Average price is charged to products
Mostly found in cities
Supermarkets
31.
Combination of supermarket and discount store ,
larger then a superstore
Provide huge volume of products
Low margin of price is added
Hypermarkets
33.
Vending machines are automated piece of
equipment
Developed before 20th century
Fist used only for cold drinks and now it offer
different food products at the same time
Costumers can drop money coins or could use credit
card into it and get the valued product
Available anytime but in limited places
Vending machines
38.
Retailer enables customers to shop on-line via the
internet and buy products which are then delivered
Retailer is highly convenient and is able to supply a
wider geographic customer base
Retailers provides much and more services even free
home delivery
Such as amazon , Ebay and OLX
E- tailers
