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How to Think About Your Technology Roadmap for 2017 - Kristi Kennelly

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Inman Connect New York 2017

Published in: Real Estate
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How to Think About Your Technology Roadmap for 2017 - Kristi Kennelly

  1. 1. © 2016 Move, Inc. All rights reserved. Do not copy or distribute. 1
  2. 2. © 2016 Move, Inc. All rights reserved. Do not copy or distribute. 2
  3. 3. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. 3 Oyster #1 on the left.
  4. 4. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. ROADMAP ADVICE FOR 2017 4 • Build/work your CRM, automate & offer relevant information • Be fast to respond, speed to lead • Video marketing is compelling. Experiment now • Go deeper with relationships, not wider • Live streaming video is all the rage. Give that a shot
  5. 5. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. LINKEDIN EXPORT TIP #1 5
  6. 6. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. #1. BUILD UP YOUR CRM Takes seconds when you know where to look 6
  7. 7. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. #1. BUILD UP YOUR CRM Takes seconds when you know where to look 7
  8. 8. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. CLICK TO EXPORT 8
  9. 9. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. SEND THEM TO A LANDING PAGE 9
  10. 10. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. BE FAST TIP #2 10
  11. 11. #2. COOL RESPONSE TOOLS Automated Lead Response System Leads engaged while you sleep
  12. 12. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. 12 #2. THE GBOARD KEYBOARD
  13. 13. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. TRY A VIDEO EDITING APP TIP #3 13
  14. 14. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. #3. WHY VIDEO? 14 • 60% of consumers plan to watch more video on social media this year. – Brightcove • 80% of users recall a video ad they viewed in the past 30 days. – Online Publishers Association • 92% of mobile consumers share videos with others. - Invodo • When marketers include video in an email, the CTR increased 200- 300%. – Forrester • Using the word “Video” in an email subject line can increase opens by 19% and reduce unsubscribes by 26%. – Syndacast.com
  15. 15. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. #3. GET AN APP/TOOL AND TRY
  16. 16. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. #3. APPS FOR ALL LEVELS 16 • Beginners: REClarity.net, SpeakingPhoto.com, Animoto, Diptic • Intermediate: Adobe spark Video, YouTube Director, BombBomb, iMovie • Advanced: Camtasia, Final Cut Pro Experiment! You won’t break ‘em!
  17. 17. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. REV.COM FOR CLOSED CAPTIONING BONUS TIP! 17
  18. 18. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. CHARLIEAPP.COM TIP #4 18
  19. 19. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. 19 Saves an average of 57 Google searches
  20. 20. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. FACEBOOK LIVE PRACTICE TIP #5 20
  21. 21. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. #5. FACEBOOK LIVE – WHY? Cut through the noise 21 • Friends are “notified” when you are LIVE • Video posts have 135% greater organic reach than photo posts on FB. • The average time spent watching Facebook Live Video is 3x more than recorded video. - Facebook • FB Live videos are more likely to appear higher in News Feed … – Facebook
  22. 22. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. 22
  23. 23. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. YOUR CONTACT RECORD BONUS! BONUS! TIP! 23
  24. 24. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. CONTACT RECORD ON YOUR PHONE Add more info (Tip from Eric Hatch!) 24 • Add the words, “My Real Estate Agent” or “My Realtor” before your first name • Start “sharing” your contact record • Ask clients to share your contact record • If people don’t remember your name, they may search “real estate” in their contacts • You’re now more easily found!
  25. 25. © 2017 Move, Inc. All rights reserved. Do not copy or distribute. "Stay afraid, but do it anyway. What's important is the action. You don't have to wait to be confident. Just do it and eventually the confidence will follow.” – Carrie Fisher
  26. 26. THANK YOU!

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