This presentation is designed to share some social media basics with real estate agents.

1. Sustainable Social Media
Zack Luby
Remax April 2010
image via flickr/DanHershman

2. image via flickr/MarkHume
Social Media ≠ A Magic Wand (or Wands)

3. image via flickr/zitona
Myth: Social Media is just for Geeks.

4. If Facebook
was a
country, it
would be
the 3rd
largest
country in
the world
(behind
China and
image via flickr/woodleywonderworks source: Facebook
India)

5. Myth:
Social
Media is
just
for Teen-
agers.
image fia flickr/jibay

6. 57 % Percent of Social Media users are over
the age of 35. source: google ad planner
57%!
image via flickr/ms.abitibi

7. Fact: The fastest growing segment on
Facebook is 55-65 year old women.
Source: Inside Facebook Blog
Image via flickr/winged photography

8. Myth: Social Media is impersonal.
image via flickr/ChrisDag

9. 1 in 8 couples married in the US in 2009 met through
Social Media Source: McKinsey Study

10. Myth:
Social
Media
Can’t Be
Measured.
image via flickr/NickSayers

11. Set Goals.
Measure
your
Progress.
image via flickr/NickSayers

12. Provides incredible reach
Share information with those that care
Share information quickly to tons of
people
Use to: Share valuable information, new
listings, tips for home buyers & sellers

13. The most important listening tool
Keep up with your industry
Keep up with your customers
Share links to your content
Customer Service!
Use to: Listen, link to your stuff
images via twitter, flickr/PinkSherbet

14. Social Media allows you to tell your story.
Image via flickr/McAdzatl

15. Social Media is
a Two-Way
Street.
image via flickr/z6p6tist6

16. Social Media is about what you Bring to the Situation.
image via flickr/vplessky

17. More than 90% of home buyers 44 and under used the internet as a source of
information during the home buying process
(2008 National Association of REALTOR profile of home buyers and sellers)

18. So Social Media is important. Got it.
image via flickr/SimonK
But where on Earth do I Start?

19. SOCIAL MEDIA BASICS - THE BUILDING BLOCKS
image via flickr/ogimogi

20. The most important
tool that you can use
in your social media
efforts is listening.
It’s also the
first step in
getting
started.
image via flickr/ky olsen

21. Set up Google
Alerts.
image via flickr/Szift

22. Get a Twitter Account.
Set up Tweetdeck.
image via flickr/randyread

23. Now it’s time to share
your personality.
image via flickr/true bavarian

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25. Be consistent across
platforms.
You are building a brand.

26. Social
Media
Services
(Work
With Zack)
image via flickr/Cliff1066

27. Social
M edia T
oolbox
Face
book
$150 Page
Twitt
er Pr
$150 ofile
Web
site
& Bl
$65 og
0
imag
e via fli
c kr/60
in3

28. Social Media Consultation
(I can help you take off)
image via flickr/damopabe

29. Thank you!
Zack Luby
www.zackluby.com