Effective & Efficiently Using Social Media to Advance your Mission


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Association of Fundraising Professionals Dallas. Presentation on how to effectively use social media to reach new and current donors, push your message and give and deck using social media.

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Effective & Efficiently Using Social Media to Advance your Mission

  1. 1. 3/21/2010 1. Where R U in SM? 2. Part of a marketing/communication plan g p 3. Message focus 4. All about relationships 5. Give and take 6. Coordination 7. People 8. Money M 1
  2. 2. 3/21/2010 Did You Know? TakeNoGlory Did You Know Best Of Shift Happens Video Dec 2009 Using four recent sources from YouTube. Did You Know 4.0 http://www.youtube.com/watch?v=hyZRS0BnpAI Social Network Opportunities Facebook - 3 x/day y Twitter – 6 x/day YouTube 3 x/week Blog – 2-3 x/week LinkedIn – update/respond MySpace Flickr Ning or House Account Plaxo 2
  3. 3. 3/21/2010 Social Networks & Prospect Research F b k Facebook LinkedIn YouTube Blog Bl LinkedIn Traditional Media New Media Email signatures g Social media policy p y E-News with SM links Twitter – Tweeters Website updates Blog - Bloggers Collateral materials Facebook Fan Page Annual report Causes Page Press releases YouTube Calendar f C l d of events Photos Ph 3
  4. 4. 3/21/2010 Marketing/Communication Plan Messages Master calendar Calls to action (CTA) Click Thru Rates (CTR) Maintain Exit strategy Coordinate calendars Message of the week/month Who’s pushing/responding? Variations on a theme 4
  5. 5. 3/21/2010 Selling to Leadership Risk of Ignoring Plan Crisis Management Plan Measure/Evaluate People September November 1st News/annual report ews/a ua epo t Mail appeal Email appeal Blog to Fan page Fan page/Causes update Video to Fan page Blog to Fan page October Video to Fan page Email December Blog to Fan page News Video to Fan page Blog to Fan page Video to Fan page Fan page Thank you letters Holiday cards 5
  6. 6. 3/21/2010 Relationships - Then and Now 1 way v 2 way v. Speed Expectations Formal v. Informal Style Based on Donor Interests Listening Google alerts Monitor Dialogue Di l Authenticity 6
  7. 7. 3/21/2010 Communication from you Email Forward 2 Friend News/Enews Forward 2 Friend Your Peeps Phone p Status Updates Retweets Blog Add This Widget Forward 2 Friend Facebook Add This Widget Twitter Your Website & MySpace Email Blog LinkedIn Blog Flickr 7
  8. 8. 3/21/2010 People and $ Power Consistency Response time Work the plan Report Report Measure everything Social Media Tech @ Lunch! Apps Blog sites Video AddThis 8
  9. 9. 3/21/2010 Social Media Tech Ping.fm Hootsuite Thwirl Twibes T ib TweetDeck Tweet You Later! Keep up Hire young Make a plan 9
  10. 10. 3/21/2010 Thank You! B b @3 l Barbara@3talisman.com www.3talisman.com www.talismantol.wordpress.com Facebook.com/talismanassociates Facebook.com/talismanassociates @BTalisman @BT li www.blogtalkradio.com/making- www.blogtalkradio.com/making-a- difference 10