Dolman deck


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A Personal Project to explain the changes that will come within the next few years...

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Dolman deck

  1. 1. S OOM ED EO is !D by Matt hew A. Dol man, Esq.
  2. 2. Matt Dolman Founder ofThe Dolman Law Group Clearwater, FL
  3. 3. The Po wer of SEO
  4. 4. Mahalo’s Tr ansition
  5. 5. “More contentis created in two days than from the beginning of time up to 2003.” Eric Schmidt, 2010Former CEO of Google
  6. 6. rrent Form ’s CuMahalo ing Over SearchingEm ph asizing Learn
  7. 7. S EO is er f u l!Po w SE s O ca n r u h ! C Up and Comers
  8. 8. Why is SEODOOMED?!
  9. 9. Becau C a se SEO n’ti nde x th is:
  10. 10. That’s what makes so im portant
  11. 11. If Content is King , then...
  12. 12. ...Context is GOD .” Gary Vaynerchuk, Author, Investor, and Entrepreneur Founder of Vaynermedia and Wine Library TV
  13. 13. Who The User IsContext on
  14. 14. t on Wh o the Use r KnowsContex
  15. 15. ontent t hat the User LikesC
  16. 16. is Now O rganizedThe Content
  17. 17. is to ASis to rmati on Info
  18. 18. the Crow d is Indexing, thenIf Be Whe re the Cr owds Are
  19. 19. e Make Quick JudgementsPeopl ures are Faster t o “Read” Pict
  20. 20. We need to consider Human Engine Optimizati on
  21. 21. H o w ? !
  22. 22. Example Blo g Post
  23. 23. Example Blo g Post When You PinPhoto Has No Relation to the Content Blog’s . (Beyond A uthorship )
  24. 24. BlogPostExam ple
  25. 25. Example Blo g Post When You PinPhotos That Int egrate the Content
  26. 26. How do we leverage HEO?Photos are a Good First Step
  27. 27. We could add words Tips to Follow WhileWaiting for the Tow Truck But that looks boring
  28. 28. By adding......We Tap Into Compelling Image s
  29. 29. TIPS to FollowWhile Waiting For theTow Truck
  30. 30. Seo is Doomed!We Need to Work On H.E.O.
  31. 31. Create Compelling ContentAnd Images That Integrate With That Content
  32. 32. Photo BiblioGraphy:Cover Photo: Aaron Himel, "Aaron Himel" on, 5993465298/sizes/l/in/photostream/ Slide 3: Alessandro Saponi, "Sapo Essay" on, sapo74/5113643345/sizes/o/in/photostream/ Slide 5: Screen captures, Slide 6: Jolie ODell, “jolieodell” on, Slides 10, 17: MIKI Yoshihito, MJ/TR (´・ω・) on, 2933605871/ Slide 18: J.D. Hancock, "JDHancock" on, 7238856518/in/photostream Slide 19: Alexa Clark, "Lexnger" on, sizes/o/in/photostream/ Slide 20: Anirudh Koul, "Anirudh Koul" on, 3786725982/sizes/o/in/photostream/ Slide 21: Mike, "zebble" via, photostream/Slide 22: Ross Pollack, Ross Hong Kong, photostream/Slides 26, 27, 29: Paul Gorbould, "gorbould" on, 3891228151/sizes/o/in/photostream/
  33. 33. Also: all Photos for this project were obtained from claim no right to these photos beyond those given by their Creative Commons licenses. Accordingly: “Seo is Doomed!” iBy Matthew Dolman,in collaboration with Peter Bradshaw, is Licensed Under Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.