Created this for Adidas. The assignment was "Who from the 2014 NBA Draft do you think Adidas should sign, and why."

1. THE ADIDAS LEVITATE

2. 1. THE SNEAKER

3. Primeknit.

4. Boost.

5. The Adidas Levitate I: Andrew Wiggins Signature.
Sneaker
image
coming
soon.

6. 2. THE PLAYER

7. ANDREW WIGGINS
• Chad Ford #1 Overall
• David Thorpe #1 Overall
• Elite Athleticism
• Prototypical Size
• Unlimited Upside

8. WHY BANK ON WIGGINS?
•Elite athleticism
•Perfect marriage of tech & player
•Most likely to be superstar
•Will be exciting immediately
•Likely #1 Overall Pick
•Lock to be popular

9. A KID AT HEART
•Unpolished
•Authentic
•Fresh
•Young
•Raw
•Sick Athlete
•Full of potential
•Unique
The Adidas Levitate I

10. 3. THE CAMPAIGN

11. #AdidasLevitate Launch
•Found Footage
•Grainy/unstable cell phone vid
quality of unboxing
•Shoe begins to float/levitate.
•Friends who are watching freak out
•Video cuts abruptly
•Release a very small # of sneakers
•Force sellout on adidas.com
•Put the sneakers in the hands of
tastemakers
•Create buzz & demand
•Next wave has more traditional
release

12. #adidaslevitate

13. Light. Elite. Vanguard. Innovative. Tough. Athletic. Talented. Efficient.
The Adidas Levitate I

14. THANK YOU!
(all images FPO)

15. Light.
Elite.
Vanguard.
Innovative.
Tough.
Athletic.
Talented.
Efficient.
The Adidas Levitate I