Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Eat together

45 views

Published on

Part of the marketing internship under Professor Sameer Mathur, IiM Lucknow

Published in: Business
  • Be the first to comment

  • Be the first to like this

Eat together

  1. 1. EAT- TOGETHER APP OUTLINE
  2. 2. WHAT IS EAT TOGETHER ?
  3. 3. AN APP WHICH ALLOWS YOU TO SEARCH FOR FOODIES AS WELL AS THE FOOD JOINTS AROUND YOU.
  4. 4. EAT - TOGETHER LETS YOU HAVE GOOD FOOD AND GOOD COMPANY
  5. 5. ABOUT • Eat- together offers a restaurant search utility, with filtering by price, type of food, neighborhood, nearby businesses (movie theaters, sports venues, etc.), and special features (gluten-free fare, child- friendliness, BYOB-service, etc.). • Users can participate in the simple 10 scale rating system to review restaurants, and share restaurant information with friends via email, Facebook, Instagram, Twitter. • This is a community app which would help people to tie bonds with others for a healthy meal. • Recipes from notable chefs and people can be posted through their blogs and could be viewed by others
  6. 6. SWOT ANALYSIS
  7. 7. STRENGTHS • Food is a key industry • A unique app as it combines many good features. • Simple and user friendly interface • Both free and premium mode • Community app allowing communication through messaging. • Multilingual options
  8. 8. WEAKNESS • new entry to the market - susceptible to bad content • Initial growth unestimated • Competition from search engines & other similar apps means limited growth
  9. 9. OPPORTUNITIES • Market penetration through food bloggers and food lovers. • Huge consumer base • Opportunity to expand to further more countries • Increasing internet penetration & number of smartphone users • . Rapid technology development
  10. 10. THREATS • Competitors : Zomato, Foodpanda, Burrp, Urbanspoon • Intense competition • Possibilities of not attracting enough audience.
  11. 11. COMPETITORS
  12. 12. PRODUCT STRATEGY • Free version - Rating and messaging facility • Premium version ( USD 3$) - Videos and information can be accessed in other languages. Videos can be downloaded. Users can upgrade their level.
  13. 13. TARGET MARKET • College students, adults, food bloggers. • Connects people around the world. • Young population, working professionals looking for information of restaurants
  14. 14. BRAND • CATEGORY - Application • SECTOR - Food and restaurant guide • TAGLINE - " Happiness is dining" • TARGET GROUP- All smartphone users Brand logo
  15. 15. DISCLAIMER This presentation was made by Riya Chhikara, DRC,DU during a marketing internship under the guidance of Professor Sameer Mathur, IIM Lucknow.
  16. 16. THANK YOU !!

×