This Presentation is for Business Web Innovation Module

1. Business Web
Innovation
Social media applications for Restaurants

2. Executive Summary
And
Introduction

3. Introduction
• Social media refers to the means of interactions among people in
which they create, share, and exchange information and ideas in
virtual communities and networks
However
• Social media marketing refers to the process of gaining website
traffic or attention through social media sites.
• social media marketing is taking over as organisations have begun
to utilize this by using social networking websites as a marketing
tool as part of their process for enhancing their business.
• Social media has become a permanent fixture within the marketing
world in particular restaurants, it is not a substitution for
conventional marketing, merely one more utensil in the marketing
toolbox.

4. Social Media Sites
• Facebook and Twitter are the most recognised social sites for most marketing and
promotional purposes there are many other alternatives that have beneficial factors to
encourage customers to choose their restaurant over there competitors. We have
evaluated a select few that are considered to be appropriate for Yield Management within
restaurants.
• Social media sites are easily associated by logos used by the sites this strategy is also
used within restaurants to establish a brand name.
• Social media applications
YouTube Google + Yelp Foresquare Pintrest My Space Cafemom LinkedIn Flickr

5. Age Demographics and
Social Media
The population by age appears to be a demographically small age group to
focus on however the percentile of 18 to 24 year olds with social media
applications is large in contrast to the population. 98% of this age group
already use social media applications.
18 to 24-year-olds eat out in
restaurants more frequently than
other age groups
Due to the demographics of the social media usage fast food restaurant
McDonalds will be focused upon with relation with this age group.

6. McDonalds Age
Demographics
16.0
2 18-24
%
14.9
3 25-34
%
14.2
4 35-44
%
13.3
5 45-54
%
These age demographics show that the age range
12.7 we have chosen 18-24 comes in at the second
6 65+
% highest percentile for people that eat at McDonalds.
however this is the age range we chose to target as
12.7 the majority of social media sites have restriction for
7 55-64
% age to be 18 or over therefore it would not be fair to
include this age group.

7. Demographics of
McDonalds Restaurant
• According to the McDonald's Corporation website (as of June
2012), McDonald's has, "More than 33,000 restaurants around the
world in 118 countries
• Operating in over 100 countries.
• Within the UK, there are approximately 1200 restaurants,
• Around 600 are franchises. There are approximately 85,000
people employed by McDonald's UK and over 1 million worldwide.

8. Social Media Sites
• Six social media sites will be evaluated
These will be
1. Yelp
2. Foursquare
3. Google+
4. Pinterest
5. LinkedIn
6. Upcoming.org
• Three social media sites will be recommended for implementation to enhance
McDonalds restaurant yield management and to improve knowledge of the company.

9. Foursquare.
• Foursquare is the prominent locality cantered social network site that offers an
overabundance of openings and opportunities for restaurants in this instance
both immense and minor in size.
• People use Foursquare to check into locations they’ve visited by using the app
on their mobile phones. Once they’ve checked into a location, it can be shared
with their foursquare friends and other social sites that are connected with the
Foursquare account.
Features Of Foursquare
• Over 3 billion check-ins, with millions more every day
• Have access to deals at 18,000 restaurants nationwide in various locations
• • Foursquare reaches a worldwide audience of over 30 million people having
maximum impact on marketing and promoting the restaurant on the world wide
web

10. Google+
Google+ is a social networking application that was designed to show
the way people interact offline more closely than is the case in other
social networking services “Real-life sharing rethought for the web.”
The main features of Google+ are:
- Instant upload is an option to automatically send pictures and videos
taken with a mobile phone
- Streams which bring news updates fast
- Sparks are topics that you want to discuss with others

11. Yelp
Yelp is a local directory service with social networking that allows user
reviews and with over 100 million viewers it would be a bad move for a
restaurants not willing to promote there restaurant on Yelp.
Features of yelp
• It can be used as a search engine for many different categories which
includes reviews, ratings, pictures to influence viewers to go there.
• However reviews or ratings may influence what the viewer will do, for
example, if a restaurant has a negative mage viewer are less likely to
visit the restaurant.

12. Pinterest
• Pinterest is a social media website that allows users to organise
and share images and videos from around the web and manage
theme-based image collections
Their main features include:
- Allowing users to post photos of their favourite hobbies, places etc
and group them into categories
- Allows other users to share your interests and gives them a chance
to experience them themselves

13. Upcoming
• Upcoming is a social event calendar and social networking website
that was founded in 2003.
• Features
Their main features include:
- Provides information of upcoming events
- Advertises new promotions
- Allows friends to interact and share where they are and what they
are doing

14. LinkedIn
• LinkedIn is a social networking site that is specifically for the
business community which allows professional networking between
businesses.
Their Main Features include:
• Allowing businesses to see what their competitors are promoting
and currently offering
• It allows users to post and view photos
• It allows users to ask questions regarding businesses and gain
and information on their queries

15. Recommendations
Foursquare
• Enhancement through use to McDonalds restaurant
• This is where restaurants are on foursquare have the advantage
from being on the podium as users’ friends see where they’re
checking in to eat could conceivably influence them to do the same
based on the endorsements.
• Can increase sales an improve yield management through the use
of the check in application.
• We have chosen foursquare as one of the recommendations
because restaurants will benefit highly from their customers using
this and then having their friends know about it and come as well
which increases the restaurants clientele.

16. Recommendations
Google+
• As it is a widely used application news travels fast therefore if a
restaurant were to use this they could send news of any
promotions, deals etc. that they have on
• Google+ gives restaurants the ability to promote their services by
uploading videos and pictures

17. Recommendations
Yelp
• customers don’t know what to expect. By doing a little research on
Yelp as it is a review site, people can feel more comfortable
knowing the restaurant they choose is highly rated.
• Yelp serves as a form of advertising to benefit food establishments
that have massive chains but also for restaurants that are not well-
known McDonalds is one of the worlds largest fast food restaurant
chains.
• We have chosen to recommend this as if a restaurant gains a high
review from customers on being influenced from reading reviews
from others on this then this knowledge will be seen by everyone
else and give the restaurant a better reputation.

18. References
• http://geography.about.com/od/lists/qt/mcdonalds.htm
• http://www.foodservicewarehouse.com/restaurant-equipment-supply-
marketing-articles/restaurant-marketing/demographics-for-
restaurants/c28060.aspx
• http://www.socialmediaexaminer.com/foursquare-marketing-tips/
• https://foursquare.com/restaurant_com
• http://lexicalist.com/search.cgi?s=mcdonald%27s&d=age