2. Who Are Your Customer?
GENDER AGE
35-44 45+
8% 2% 13-17
26-34 25%
FEMALE
20%
40% MALE
60% 18-25
45%
Galileo Band | Social Media Campaign by KreasaStudio
3. Who Are Your Customer?
EDUCATION ECONOMY
OTHER D
5% SMP A
10% 15%
25%
COLLEGE
35% C B
SMA 40% 35%
35%
Galileo Band | Social Media Campaign by KreasaStudio
4. What Are You Offering?
Fans Events Contest Share Collaboration Ongoing
45%
40%
6% 5%
3%
1%
Galileo Band | Social Media Campaign by KreasaStudio
5. What Are You Offering?
FANS EVENTS
1. Feature a fan of the month 1. Debut an album launch
2. Ask questions of your fans 2. Throw an online party
3. Do market research 3. Stream a press conference
4. Ask for fans contents 4. Stream video chat
5. Ask fans to share your contents 5. Guest a post onother pages
6. Ask for their boggest challenge 6. Add a media room
CONTESTS SHARE
1. Award a proze to fans who share 1. Reward fand who tag Galileo Band
2. Integrate contest on all social media 2. Link to an article, video or resource
3. Croudsource new song ideas 3. Offer a fan contest for sharing
4. Croudsource content and video 4. Sponsor contest for charity
5. Issue a fan challange 5. Add a “Like” box to Galileo website
6. Hold a favorite things contest 6. Ask offline contacts to share
Galileo Band | Social Media Campaign by KreasaStudio
6. What Are You Offering?
COLLABORATION ONGOING
1. Guest post on client’s page 1. Offer discount for fans only
2. Review colleagues’s music/album 2. Display QR code on profile photo
3. Host a panel chat 3. Ask how you’re doing
4. Use featured “Likes” 4. Host a photo contest
5. QR code link to join info 5. Share, share, share
6. Host a blog tour & integrate it 6. Add special events to your page
Galileo Band | Social Media Campaign by KreasaStudio
7. Where Is Your Audience?
Number of Users & Monthly Visits (million)
Users Monthly Visits
7012
901
555
150 85.7 182 170 61 170 161
Galileo Band | Social Media Campaign by KreasaStudio
8. Where Is Your Audience?
Male-Female Ratio
MALE FEMALE
37%
45% 51%
57% 60%
63%
55% 49%
43% 40%
Galileo Band | Social Media Campaign by KreasaStudio
9. Where Is Your Audience?
Average Time Spend (minutes)
Linkedin Twitter Facebook SoundCloud Youtube
405
300
150
89
21
Galileo Band | Social Media Campaign by KreasaStudio
10. Where Is Your Audience?
Age Demographics
13-17 18-25 26-34 35-44 45+
26% 19% 18% 21%
26%
18% 15% 16%
25% 27%
23% 17%
35%
31% 20%
30%
29%
23%
26%
18% 13%
11% 9%
0% 4%
Galileo Band | Social Media Campaign by KreasaStudio
11. When & How Often (Facebook)
POST COMMENTS
1828
1414 1371 1322
1234
777 840
303 268 232 268 234 230 184
Galileo Band | Social Media Campaign by KreasaStudio
12. When & How Often (Facebook)
Galileo Band | Social Media Campaign by KreasaStudio
