Social Media & Mapping Industry

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Social Media & Mapping Industry

  1. 1. Mapping Industry and Social Media Mani Singh MapsofWorld.com
  2. 2. In March 2008, Dave Carroll, a musician fromCanada and his band, traveled from Halifax toNebraska via O’Hare airport in Chicago.Carroll claimed that his guitar was severelydamaged by United Airlines baggage handlers atO’Hare. His attempts to pursue a damage claimwith United having been frustrated, He posted avideo about the incident on YouTube United Breaks Guitars
  3. 3. Why Social?
  4. 4. The UK Daily Mail claimed that United Airlines lost 10% of its share value, or $180 million, as a result of the Video. The causality of this loss was hotly disputed on the web.United Breaks Guitars
  5. 5. • Its a passing fad• Just another marketing channel• Full of self-promoters• Easy way to waste a lot of time• Hard to measure ROI Social What?
  6. 6. Reason # 1Because 2/3 of global internetpopulation visit social networksNielsen, 2009 Why Social?
  7. 7. Reason # 2Because visiting social sites is nowthe 4th most popular onlineactivity - ahead of personal email.Nielsen, 2009 Why Social?
  8. 8. Reason # 3Because time spent on socialnetworks is growing at 3X the overallinternet rate.Nielsen, 2009 Why Social?
  9. 9. Reason # 4Because social media isdemocratizing communications Why Social?
  10. 10. Reason # 5Because social media is likeword of mouth - on steroids. Why Social?
  11. 11. Quick Numbers• 13 Hours Amount of video uploaded to YouTube every minute• 100,000,000 Number of YouTube videos viewed per day• 3,600,000,000 Number of photos archived on Flickr as of June 2009• 3,000,000 Average number of Tweets per day on Twitter.com• 5,000,000,000 Number of minutes spent on Facebook each day• 1,000,000,000 Amount of content items shared each week Why Social?
  12. 12. Gender Countries Business Focus Male Female Australia, United B2C B2B Mix 19% Kingdom, Switzerland, New 14% Zealand, Russia, Scotland, Germ any, Belgium, United States of America, Canada, Netherlands, 18% 81% 68% Slovakia, Thailand Age Group Number of Employees 70 + 3% 62 100 + 2% Responses60 - 69 8%50 - 59 31% 51 - 100 3%40 - 49 21 - 50 15% 36% 6 - 20 19%30 - 39 15% 1-5 61%20 - 29 7% 0% 20% 40% 60% 80% 0% 20% 40% - The Social Survey - Mapping Industry
  13. 13. Use of Social MediaMapping Industry Global Trend YES NO YES NO 7% 21% 79% 93% Survey Results
  14. 14. 70% 62%60% Social Media is50% Important For My40% 38% Business30% 28% 28% 21%20% 8% 9%10% 4% 1% 1%0% Strongly Agree Agree Uncertain Disagree Strongly Disagree Mapping Industry Global Trend Survey Results
  15. 15. 45% 39%40% Experience with Social35% 32% 32% Media Marketing30% 27%25%20% 17% 18%15% 13% 10% 11%10%5% 2%0% Just getting Less than 1 1 - 3 years More than 3 No Experience started year years Mapping Industry Global Trend Survey Results
  16. 16. None 0 10% 43% Benefits of Improved sales 27% 49% Social MediaReduced overall marketing expense 12% 51% Marketing Generates qualified leads 17% New business partnerships 56% 19% Improved search engine rankings 62% 17% Increased traffic/subscribers 72% 39% Generates exposure for business 88% 73% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Trend Mapping Industry Survey Results
  17. 17. None 0 2% MySpace 2% 6% Commonly Used 6% Groupon (or similar) 3% 17% Social Media ToolsLocation Based Services 0% Forums 24% 25% Social Bookmarking 26% 5% YouTube/Video 56% 27% Blogs 68% 31% LinkedIn 71% 63% Twitter 84% 42% Facebook 92% 75% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Trend Mapping Industry Survey Results
  18. 18. None 0 17% Social Media Tools You 10% MySpace 3% 30% Want to Learn More About Groupon (or similar) 12%Location Based Services 46% 19% Forums 40% 10% Social Bookmarking 59% 17% YouTube/Video 55% 17% Blogs 69% 20% LinkedIn 55% 32% Twitter 59% 31% Facebook 70% 34% 0% 10% 20% 30% 40% 50% 60% 70% 80% Global Trend Mapping Industry Survey Results
  19. 19. None 10% 3% Radio/TV Ads 15% 14% Other Forms of Webinars 25% Sponsorships 12% 29% Marketing 29%Print Display Ads 34% 31% Direct Mail 39% 31% Online Ads 40% 37% Press Releases 57% 59%Event Marketing 64% 41% SEO 68% 31%Email Marketing 81% 71% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Global Trend Mapping Industry Survey Results
  20. 20. Goal: World Atlas & Maps –HD iPad AppTo Promote our latest iPad AppActions:• Blog Posts• YouTube Videos• Ads on MapsofWorld.com• Press Releases• Facebook Engagement (7k Fans)• Twitter Engagement Case Study
  21. 21. Results: World Atlas & Maps –HD iPad App• Content Picked up by: • Yahoo News • iOSnoops.com • iPadappsdude.com • Topappreviews101.com • Padgadget.com • ZDNet • Appannie.com • cnet.com / Download.com• Achieved Klout Score of 40Total Downloads: 50,000 Case Study
  22. 22. Things that work• Defined Objective• Choose the right tools• Content creation• Monitoring & Engagement• Redefine & evolve Case Study
  23. 23. Mani Singh mani@infobase.in www.mapsofworld.comThank You

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