The survey of 141 CME professionals found that most use social media personally and are intermediate users professionally. While most organizations use social media, only 24% have formal strategic plans. Respondents were most likely to participate on Facebook and Twitter monthly and as spectators. Few had advanced social media knowledge and few organizations had plans to use it for needs assessment or ongoing engagement in the next year.

1. Social Media in Continuing
Medical Education
A Pilot Survey of CME Professionals
Presented at the 2010 Alliance for CME
Annual Meeting : MECCA Section
Presented By:
• Jeremy Lundberg, MSSW, CEO of DLC
Solutions
• Alicia Sutton, CCMEP, Executive Vice
President of Omnia Education

2. ๏ Brief online survey completed by 141 CME
professionals via the Alliance for CME MECCA
listserv and LinkedIn Discussion Forums in
January 2010
๏ Goal: To gather descriptive data on the
personal and professional use of social media
among CME professionals.
๏ Method: Non-scientific convenience sample.

3. ๏ 79% use social media (SM) in their personal life.
๏ 76% rate themselves as “intermediate” or
“advanced” in their SM knowledge.
๏ 64% reported their organization uses SM.
๏ 54% rate companies as SM “beginner” or
“novice.”
๏ Only 24% have a formal strategic plan for SM.

4. 3%
3%
9%
26%
1930-39
1940-49
26%
1950-59
1960-69
1970-79
1980-89
33%

5. 16%
26%
7%
<10 people
11-25 people
26-50 people
51-75 people
76 and over
25%
26%

6. 5%
5%
21%
31%
High School
Bachelors
Masters
Doctorate
Other (please specify)
38%

7. 5%
18%
35%
CME Coordinator
Director of CME
Business Development
Vice President
26%
CEO/COO/CFO
Other (please specify)
4%
12%

8. 25%
Yes
No
75%

9. 21%
Yes
No
79%

10. 16%
24%
Beginner
Intermediate
Advanced
60%

11. Photo sharing (eg., Flicker)
Twitter
YouTube
Spectator/Lurker
LinkedIn
Commenter/Reviewer
Content Creator
Facebook
Blog
0%
20%
40%
60%
80%
100%

12. Twitter
YouTube
LinkedIn
Daily
Weekly
Monthly
Facebook
Blog
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%

13. 2%
34%
Yes
No
Do not know
64%

14. 9%
18%
Beginner
Novice
Intermediate
Advanced
27%
46%

15. 24%
Yes
No
76%

16. Development of needs assessment for future CME activities
12
Ongoing engagement with target audience
24
Continuation of learning activities and discussions
15
CME activity promotion and awareness
24
Organization Marketing
22
0
5
10
15
20
25
30

17. 0%
16%
<1 month
17%
3-6 months
12 months
No plans currently in place
67%

18. ๏ Jeremy C. Lundberg, CEO. DLC Solutions.
๏ Phone: 267-234-7401
๏ Email: jlundberg@dlc-solutions.com
๏ Website: www.dlc-solutions.com
๏ Alicia Sutton, CCMEP, EVP. Omnia Education.
๏ Phone: 215-237-5892
๏ Email: asutton@omniaeducation.com
๏ Website: www.omniaeducation.com