'Building for a Rapidly Evolving Mobile Future' Джефф Мориарти, вице-президен...newreporter
'Building for a Rapidly Evolving Mobile Future'
Джефф Мориарти, вице-президент ИД The Boston Globe. Выступление на форуме "Медиа будущего", проведенного 19-21 июня в Москве агентством "РИА Новости"
This document provides insights from Experian Simmons' 2010 Social Networking Report. It finds that 66% of online Americans now use social networking sites, up significantly from 20% in 2007. Users are increasingly addicted to these sites, with 43% visiting multiple times per day. Additionally, 70% of social networkers now keep in touch with family on these sites. The report provides details on user demographics, behaviors, and brand preferences across major social networking sites.
The World Economic Forum held its annual meeting in Davos, Switzerland in January 2013. Over 800 delegates actively discussed topics on Twitter, generating around 230,000 social media conversations. The most discussed topics included global economic growth, the Eurozone, Syria/Mali, the environment, women, education, and global health. Analysis of the social media discussions found they were mixed in sentiment, with Twitter being the dominant platform for conversation.
Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands ...Christopher Billich
Mobile marketing is an effective way for youth brands in Japan to connect with customers. The document discusses how 86% of Japanese mobile subscribers use mobile internet services, with many on high-speed 3G networks. It notes that free messaging and unlimited data plans encourage high mobile usage. Youth brands can leverage this mobile engagement among Japanese youth through services like payment, shopping, cameras, coupons, books, navigation, manga, social networks, music, TV, radio, and games on smartphones.
This document provides various statistics and facts about social media usage among youth:
- 60% of Blackberry owners check email in bed. 2/3 of online users are on social networks.
- Asian youth have on average 96 contacts on their mobile, 87 IM buddies, and belong to 100 social networks and 4 sites.
- The average number of friends youth have is 107, with 54 offline friends and 13 close friends.
- 76% of Asian youth belong to at least one social network. Friendster and MySpace were early social networks that matured to platforms like Facebook and Twitter.
- Social networks started for kids, teens, and adults for different purposes but are converging
A glimpse of Investing India and a closer look at the user base of moneycontrol.com that comprises of financially astute and influential users. Along with a large community of users with high spending power, the site also helps out investors across income categories looking out for various investment options.
'Building for a Rapidly Evolving Mobile Future' Джефф Мориарти, вице-президен...newreporter
'Building for a Rapidly Evolving Mobile Future'
Джефф Мориарти, вице-президент ИД The Boston Globe. Выступление на форуме "Медиа будущего", проведенного 19-21 июня в Москве агентством "РИА Новости"
This document provides insights from Experian Simmons' 2010 Social Networking Report. It finds that 66% of online Americans now use social networking sites, up significantly from 20% in 2007. Users are increasingly addicted to these sites, with 43% visiting multiple times per day. Additionally, 70% of social networkers now keep in touch with family on these sites. The report provides details on user demographics, behaviors, and brand preferences across major social networking sites.
The World Economic Forum held its annual meeting in Davos, Switzerland in January 2013. Over 800 delegates actively discussed topics on Twitter, generating around 230,000 social media conversations. The most discussed topics included global economic growth, the Eurozone, Syria/Mali, the environment, women, education, and global health. Analysis of the social media discussions found they were mixed in sentiment, with Twitter being the dominant platform for conversation.
Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands ...Christopher Billich
Mobile marketing is an effective way for youth brands in Japan to connect with customers. The document discusses how 86% of Japanese mobile subscribers use mobile internet services, with many on high-speed 3G networks. It notes that free messaging and unlimited data plans encourage high mobile usage. Youth brands can leverage this mobile engagement among Japanese youth through services like payment, shopping, cameras, coupons, books, navigation, manga, social networks, music, TV, radio, and games on smartphones.
This document provides various statistics and facts about social media usage among youth:
- 60% of Blackberry owners check email in bed. 2/3 of online users are on social networks.
- Asian youth have on average 96 contacts on their mobile, 87 IM buddies, and belong to 100 social networks and 4 sites.
- The average number of friends youth have is 107, with 54 offline friends and 13 close friends.
- 76% of Asian youth belong to at least one social network. Friendster and MySpace were early social networks that matured to platforms like Facebook and Twitter.
- Social networks started for kids, teens, and adults for different purposes but are converging
A glimpse of Investing India and a closer look at the user base of moneycontrol.com that comprises of financially astute and influential users. Along with a large community of users with high spending power, the site also helps out investors across income categories looking out for various investment options.
Passion,persistence,partnerships secrets for earning more onlinenfpSynergy
Passion, persistence, and partnerships are key to earning more online. Over the past decade, internet and broadband access has grown significantly in UK households. Mobile internet access has also increased dramatically, with nearly half of people now using their phones to access the internet. Social networking participation has also risen sharply, especially on Facebook. Charities have embraced various online tools and social media to communicate with supporters, promote campaigns, understand views, and fundraise. However, strategies and board-level approval of internet efforts varies significantly among charities. Website usage is typically tracked by metrics like page views, unique visitors, and email metrics.
This document summarizes data from two surveys conducted in 2008 and 2009 on social media usage. It shows:
- The age range of social media participants has shifted upwards, with 46% of participants now between 45-54 compared to 33% in 2008.
- Access to technologies has increased, with home computer ownership at 96% in 2009 versus 92.6% in 2008.
- Cell phones remain the most widely used communication tool at 75% for personal use in 2009, followed by text/SMS at 73%.
- Awareness of social media platforms like Facebook, YouTube and LinkedIn has increased but participation rates still lag awareness by around 15%.
- Blackberry and Samsung phones are most
This document provides lessons learned about social media marketing and why self-proclaimed "social media experts" are misleading. It notes that the medium should be secondary to the core message or idea. It also cautions that numbers can lie and managers often make decisions based on metrics alone. Finally, it emphasizes the importance of listening over broadcasting and influencing true influencers rather than just pursuing reach.
The document describes the results of a survey of over 900 teens between the ages of 13-19 on various topics related to music, websites, and spending habits. It also outlines the services provided by Buzz Marketing Group, a market research firm, including focus groups, polling, consulting, and immersion experiences to gather insights from teens. Buzz Marketing Group has different service levels for clients ranging from small businesses to large corporations.
Designing a social computing strategy to attract Gen YersTim McAlpine
Gen Yers are the future of the online channel, but attracting them requires a non-traditional approach. Learn how Common Wealth Credit Union's new Young & Free Alberta targets Gen Yers with an integrated marketing and social computing program centered around the youngfreealberta.com microsite. Currency Marketing created an integrated program that included finding and hiring a Gen Y spokesperson to represent the product, the credit union and their generation. Tim McAlpine will speak about the lessons learned on Web 2.0 dos and dont's and how this program is appealing to Gen Yers who have become Common Wealth credit union members.
inTV - How to harness the power of conversations - full presentationBelinda Barker
It is widely accepted that brands which harness the power of conversations exponentially increase the value of their paid media with earned media. However, it is a common misconception that social media is the golden bullet when it comes to generating buzz - only 10% of conversations about brands are online and this research shows that less than 5% are in social media. The vast majority of brand conversations are actually in the real world among real people. So what gets the conversation started in the first place? And what influences the tone of voice used and ultimately what impact does that have on brand consideration and sales?
In November 2012 the inTV group commissioned InSites Consulting, which is an award winning specialist agency in the field of WOM research, to help answer these questions. InSites conducted a large scale survey of over 1,600 online interviews across 5 European countries (UK, France, Germany, Italy and Spain) among matched samples of inTV viewers and non-viewers. The research focused on 6 key product categories and maps conversations at a brand level in the following sectors - banking & finance, automotive, travel destinations, mobile/tablets, airlines and watches.
This research examines the expanding role of online reputation in both professional and
personal lives. It studies how recruiters and HR professionals use online reputational
information in their candidate review processes, and how consumers feel about this use of their information. It investigates the steps consumers take to monitor and protect their online reputation.
Study commissioned by Microsoft and made available for Data Privacy Day, January 28, 2010.
The Global Social Media Check-Up examined how the Global Fortune 100 are using popular social media platforms to communicate with their stakeholders.
The data for this study was collected between November 2009 and January 2010 among the top 100 companies of the 2009 Fortune Global 500 companies. Sample size for countries/regions: U.S. = 29 companies, Europe = 48 companies, Asia-Pacific = 20 companies, Latin America = 3 companies. Because of the low sample size for Latin America, data is only broken out for this region for overall activity rates. “Active” accounts have at least one post in the past 3 months. Outliers have been noted. Data was collected by Burson-Marsteller’s global research team.
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
The document discusses the Canadian Red Cross's use of social media in emergencies. It outlines how the Red Cross monitors social media to gather information during disasters, provide preparedness tips, and respond to calls for help. It also summarizes survey results that found over half of Canadians expect emergency responders to use social media and would follow the Red Cross on social media to receive disaster updates.
The document discusses digital marketing trends in Vietnam. Internet and social media usage in Vietnam has grown significantly in recent years, with over 30 million internet users in 2011 representing a penetration rate of 35%. Facebook is the most popular social network in Vietnam, with over 3.8 million users concentrated in the 18-34 age range. Search engine usage is also high, with 80% of internet users in Vietnam utilizing search engines. The document then outlines various digital marketing strategies used in Vietnam such as social media, online advertising networks, search engine marketing, and viral marketing techniques.
Find More Time (Broadway Books, 2006) by Laura Stack outlines how you can be more productive at home and in your personal life. This presentation outlines the Eight Pillars of Personal Productivity that support successful lives. Each pillar is a chapter, with the first letter of each factor starting with the letter “P” for Pillar.
Presentation to the 2009 LACCE Conference showing Chamber of Commerce leaders how they can use Social Media to grow membership and make a chamber membership more valuable to their members.
Social Media 411 for Real Estate ProfessionalsTom Martin
This presentation was designed to give Real Estate professionals a general overview of social media, key strategies for approaching social media, examples of real estate professionals successfully using social media and a glimpse at a few new technologies that will effect how real estate is marketed in the future.
The document outlines different levels of response to social problems from relief to structural change, using homelessness, poverty, and HIV/AIDS as examples. For each issue, it lists approaches at the relief level, such as homeless shelters, food aid, and HIV testing. Individual development approaches include job training, nutrition education, and child sponsorship. Community development can involve affordable housing, teaching farming, and pastor education. Structural-level approaches target root causes, like ending housing discrimination, holding governments accountable to poverty goals, and fully funding disease treatment programs.
The Answer to All of Your Marketing QuestionsTom Martin
The document provides advice on various advertising strategies and options for a business with limited budget. It recommends first understanding the business goals and target audience, then testing different low-cost options like word-of-mouth, social media, or small-scale direct mail campaigns to see what drives sales most effectively. It also emphasizes the importance of creating a great product and letting that be the main marketing strategy if funds are very limited.
The Exhaustion Cure book by Laura StackLaura Stack
A holistic approach to increasing your get-up and go, from the productivity expert whose previous books showed people how to Find More Time and Leave the Office Earlier. If you want to be productive but are just too tired all the time, you need to read this book!
Laura Stack combines invaluable insights and practical advice in this guide to becoming more energetic and more productive in every area of life. Stack describes the factors that contribute to low energy (the “energy bandits”) and explains how to reduce their effects and build up or renew sources of positive force (with “energy boosters”).
1. The document discusses ways that churches can become more environmentally friendly or "green" in their worship, fellowship, buildings and grounds, outreach, habits, education, and advocacy. It provides many specific project ideas that churches have implemented in these areas.
2. The Bible establishes that humans are called to care for and protect God's creation. The Christian Reformed Church has also acknowledged this calling in official statements.
3. Churches are encouraged to start becoming more green by completing a self-assessment, forming a study group, and beginning with small changes at home and in their congregations. Resources and support are available online.
Can one man, an iPhone and Twitter Change Consumer Perception of Mardi Gras?Tom Martin
The case study deck presented at the 2009 #SocialSouth conference in Birmingham, AL. This is a case study of a Twitter experiment where we used a managed twitter stream as an ad campaign.
This document discusses various aspects of the US immigration system and calls for comprehensive immigration reform. It provides information on different pathways for legal immigration including employment, family reunification, refugees/asylees, and diversity visas. However, it notes there are few legal options for most immigrants and outlines penalties for those who entered illegally. The document argues for reform that enforces laws humanely while establishing a process for workers to earn citizenship and expanding safe, legal entry. It encourages learning more about the issues, teaching others, and advocating for comprehensive reform.
Passion,persistence,partnerships secrets for earning more onlinenfpSynergy
Passion, persistence, and partnerships are key to earning more online. Over the past decade, internet and broadband access has grown significantly in UK households. Mobile internet access has also increased dramatically, with nearly half of people now using their phones to access the internet. Social networking participation has also risen sharply, especially on Facebook. Charities have embraced various online tools and social media to communicate with supporters, promote campaigns, understand views, and fundraise. However, strategies and board-level approval of internet efforts varies significantly among charities. Website usage is typically tracked by metrics like page views, unique visitors, and email metrics.
This document summarizes data from two surveys conducted in 2008 and 2009 on social media usage. It shows:
- The age range of social media participants has shifted upwards, with 46% of participants now between 45-54 compared to 33% in 2008.
- Access to technologies has increased, with home computer ownership at 96% in 2009 versus 92.6% in 2008.
- Cell phones remain the most widely used communication tool at 75% for personal use in 2009, followed by text/SMS at 73%.
- Awareness of social media platforms like Facebook, YouTube and LinkedIn has increased but participation rates still lag awareness by around 15%.
- Blackberry and Samsung phones are most
This document provides lessons learned about social media marketing and why self-proclaimed "social media experts" are misleading. It notes that the medium should be secondary to the core message or idea. It also cautions that numbers can lie and managers often make decisions based on metrics alone. Finally, it emphasizes the importance of listening over broadcasting and influencing true influencers rather than just pursuing reach.
The document describes the results of a survey of over 900 teens between the ages of 13-19 on various topics related to music, websites, and spending habits. It also outlines the services provided by Buzz Marketing Group, a market research firm, including focus groups, polling, consulting, and immersion experiences to gather insights from teens. Buzz Marketing Group has different service levels for clients ranging from small businesses to large corporations.
Designing a social computing strategy to attract Gen YersTim McAlpine
Gen Yers are the future of the online channel, but attracting them requires a non-traditional approach. Learn how Common Wealth Credit Union's new Young & Free Alberta targets Gen Yers with an integrated marketing and social computing program centered around the youngfreealberta.com microsite. Currency Marketing created an integrated program that included finding and hiring a Gen Y spokesperson to represent the product, the credit union and their generation. Tim McAlpine will speak about the lessons learned on Web 2.0 dos and dont's and how this program is appealing to Gen Yers who have become Common Wealth credit union members.
inTV - How to harness the power of conversations - full presentationBelinda Barker
It is widely accepted that brands which harness the power of conversations exponentially increase the value of their paid media with earned media. However, it is a common misconception that social media is the golden bullet when it comes to generating buzz - only 10% of conversations about brands are online and this research shows that less than 5% are in social media. The vast majority of brand conversations are actually in the real world among real people. So what gets the conversation started in the first place? And what influences the tone of voice used and ultimately what impact does that have on brand consideration and sales?
In November 2012 the inTV group commissioned InSites Consulting, which is an award winning specialist agency in the field of WOM research, to help answer these questions. InSites conducted a large scale survey of over 1,600 online interviews across 5 European countries (UK, France, Germany, Italy and Spain) among matched samples of inTV viewers and non-viewers. The research focused on 6 key product categories and maps conversations at a brand level in the following sectors - banking & finance, automotive, travel destinations, mobile/tablets, airlines and watches.
This research examines the expanding role of online reputation in both professional and
personal lives. It studies how recruiters and HR professionals use online reputational
information in their candidate review processes, and how consumers feel about this use of their information. It investigates the steps consumers take to monitor and protect their online reputation.
Study commissioned by Microsoft and made available for Data Privacy Day, January 28, 2010.
The Global Social Media Check-Up examined how the Global Fortune 100 are using popular social media platforms to communicate with their stakeholders.
The data for this study was collected between November 2009 and January 2010 among the top 100 companies of the 2009 Fortune Global 500 companies. Sample size for countries/regions: U.S. = 29 companies, Europe = 48 companies, Asia-Pacific = 20 companies, Latin America = 3 companies. Because of the low sample size for Latin America, data is only broken out for this region for overall activity rates. “Active” accounts have at least one post in the past 3 months. Outliers have been noted. Data was collected by Burson-Marsteller’s global research team.
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
The document discusses the Canadian Red Cross's use of social media in emergencies. It outlines how the Red Cross monitors social media to gather information during disasters, provide preparedness tips, and respond to calls for help. It also summarizes survey results that found over half of Canadians expect emergency responders to use social media and would follow the Red Cross on social media to receive disaster updates.
The document discusses digital marketing trends in Vietnam. Internet and social media usage in Vietnam has grown significantly in recent years, with over 30 million internet users in 2011 representing a penetration rate of 35%. Facebook is the most popular social network in Vietnam, with over 3.8 million users concentrated in the 18-34 age range. Search engine usage is also high, with 80% of internet users in Vietnam utilizing search engines. The document then outlines various digital marketing strategies used in Vietnam such as social media, online advertising networks, search engine marketing, and viral marketing techniques.
Find More Time (Broadway Books, 2006) by Laura Stack outlines how you can be more productive at home and in your personal life. This presentation outlines the Eight Pillars of Personal Productivity that support successful lives. Each pillar is a chapter, with the first letter of each factor starting with the letter “P” for Pillar.
Presentation to the 2009 LACCE Conference showing Chamber of Commerce leaders how they can use Social Media to grow membership and make a chamber membership more valuable to their members.
Social Media 411 for Real Estate ProfessionalsTom Martin
This presentation was designed to give Real Estate professionals a general overview of social media, key strategies for approaching social media, examples of real estate professionals successfully using social media and a glimpse at a few new technologies that will effect how real estate is marketed in the future.
The document outlines different levels of response to social problems from relief to structural change, using homelessness, poverty, and HIV/AIDS as examples. For each issue, it lists approaches at the relief level, such as homeless shelters, food aid, and HIV testing. Individual development approaches include job training, nutrition education, and child sponsorship. Community development can involve affordable housing, teaching farming, and pastor education. Structural-level approaches target root causes, like ending housing discrimination, holding governments accountable to poverty goals, and fully funding disease treatment programs.
The Answer to All of Your Marketing QuestionsTom Martin
The document provides advice on various advertising strategies and options for a business with limited budget. It recommends first understanding the business goals and target audience, then testing different low-cost options like word-of-mouth, social media, or small-scale direct mail campaigns to see what drives sales most effectively. It also emphasizes the importance of creating a great product and letting that be the main marketing strategy if funds are very limited.
The Exhaustion Cure book by Laura StackLaura Stack
A holistic approach to increasing your get-up and go, from the productivity expert whose previous books showed people how to Find More Time and Leave the Office Earlier. If you want to be productive but are just too tired all the time, you need to read this book!
Laura Stack combines invaluable insights and practical advice in this guide to becoming more energetic and more productive in every area of life. Stack describes the factors that contribute to low energy (the “energy bandits”) and explains how to reduce their effects and build up or renew sources of positive force (with “energy boosters”).
1. The document discusses ways that churches can become more environmentally friendly or "green" in their worship, fellowship, buildings and grounds, outreach, habits, education, and advocacy. It provides many specific project ideas that churches have implemented in these areas.
2. The Bible establishes that humans are called to care for and protect God's creation. The Christian Reformed Church has also acknowledged this calling in official statements.
3. Churches are encouraged to start becoming more green by completing a self-assessment, forming a study group, and beginning with small changes at home and in their congregations. Resources and support are available online.
Can one man, an iPhone and Twitter Change Consumer Perception of Mardi Gras?Tom Martin
The case study deck presented at the 2009 #SocialSouth conference in Birmingham, AL. This is a case study of a Twitter experiment where we used a managed twitter stream as an ad campaign.
This document discusses various aspects of the US immigration system and calls for comprehensive immigration reform. It provides information on different pathways for legal immigration including employment, family reunification, refugees/asylees, and diversity visas. However, it notes there are few legal options for most immigrants and outlines penalties for those who entered illegally. The document argues for reform that enforces laws humanely while establishing a process for workers to earn citizenship and expanding safe, legal entry. It encourages learning more about the issues, teaching others, and advocating for comprehensive reform.
This presentation was given to the Louisiana Restaurant Association's North Shore chapter to explain the benefit of restaurants using Social Media as a marketing tool.
You can view more of my talks (videos) at http://budurl.com/hlvx
SuperCompetent: The Six Keys to Perform at Your Productive Best (Wiley, 2010)Laura Stack
This presentation outlines the 30 mindsets of the SUPERCOMPETENT employee, based on Laura Stack's bestselling book: SuperCompetent: The Six Keys to Perform at Your Productive Best (Wiley, 2010).
In this competitive economy, just being able to do your job is no longer enough, and competence is expected. To be successful in the business world and reach your full potential in life, it's not enough to be simply competent. Our modern, super-competitive world is full of opportunities for the go-getter, but to take advantage of them, it's essential to become "Super Competent." The SuperCompetent person is one that companies fight to get, fight to keep, nurture as team players, and see as future leaders in their business growth.
But SuperCompetence isn't something you're born with—it's something that you can learn, no matter where your strengths lie or what industry you work in. In SuperCompetent, productivity expert Laura Stack identifies the behaviors that build leadership skills, boost organizational efficiency, and blast high-potential producers to the top of their fields. With Stack's Six Keys, you'll be able to consistently improve your performance, develop the confidence that will propel you forward, and achieve breakthrough results in your career:
1.Activity: the value and importance you place on your tasks
2.Availability: your mastery of your schedule
3.Attention: the capacity to focus intently and concentrate on your work
4.Accessibility: the ability to organize the inputs and outputs in your life
5.Accountability: the extent to which you take personal responsibility for your actions and outcomes
6.Attitude: your motivation, drive, and proactiveness
SuperCompetent will give you proven methods to reach your maximum potential and achieve breakthrough results.
For more information or to book Laura Stack to speak at your next meeting or event, please visit www.TheProductivityPro.com.
One way to "do justice" in our every day lives is to spend money in ways that support the flourishing of those who have been oppressed. Fair trade is one way to do that. Download this PPT to learn how to go fair trade in your church and at home, and learn about our new coffee product, "Brew Justice: A CRC Blend" which supports farmers as well as justice programs in the CRC.
The document contains statistics on social media usage among different generations in the United States from a May 2009 survey. It shows that Facebook and MySpace were the most widely used social networks at the time, with Facebook being more popular among younger generations and MySpace among older generations. It also lists the top reasons people joined social networks, with keeping in touch with friends being the most common across all age groups.
El documento describe un convenio para capacitar a jóvenes del campo en habilidades de bienestar rural. El convenio establece un equipo de capacitación y asesores de campo para implementar el programa. El programa incluye capacitación, entrevistas, exámenes de admisión y un proceso de selección y nombramiento para los participantes.
This document contains sample dialogs and conversations for practicing English expressions related to greetings, making small talk, feelings, directions, reservations at a hotel, prices and shopping in American English vs British English, illnesses at the doctor's office, and using "so" and "such" in exclamations. It provides examples of common phrases used in social situations and everyday conversations.
Friendster is a leading social network in Asia, with over 100 million registered users and 65 million monthly unique visitors. It is the top social network in several Asian countries and has high user engagement levels. While social networks generally have little overlap in their user bases, Friendster's user base is 75% unique from other major networks, giving it strong opportunities for growth. Friendster has a large mobile presence with over 1.5 billion monthly mobile page views and being in the top 10 mobile sites in several Asian countries. It has launched features like mobile-based text alerts and money transfers between users. Friendster is also a leading platform for fan profiles and applications, giving brands and organizations new ways to engage with audiences through social media.
Social networking and social media have become increasingly important. The document discusses key aspects of social networking including definitions of social networking sites, examples of popular sites like Facebook and Twitter, and statistics on their growth and usage. It also covers emerging topics like location-based social apps and the importance of social plugins for websites.
Increasing Social Media ROI Using Gladwell's Tipping Point FrameworkColleen Carrington
Inspired by some of the brightest thought-leaders in social media, this deck explores how to increase social media ROI using Gladwell's tipping point framework: the right people, a sticky idea, the right context. It is designed for on-line viewing without having to be presented in person. Enjoy!
Consumers take three main steps to manage their online reputation:
1. Most consumers restrict who has access to their personal and professional online profiles and sites to separate their identities.
2. Doing regular self-searches and using privacy settings to limit access to profiles are common steps taken by consumers to manage their reputation.
3. While consumers employ both proactive and reactive reputation management strategies, they are divided on how much control they have over their online reputation and who is responsible for issues that arise.
To Go or Not to Go Social? A Strategic Approach to Social MediaGeorgia Zouni
Social Media is exactly what its name stands for: a medium to reach the public. By no means, it substitutes Marketing Communication Strategy, and Overall Company Strategy. This presentation is discussing those topics in relation to Hotels, as it was presented at the annual XENIA Fair, Athens, Greece on 27th of Oct. 2011.
The document provides an overview of trends in social media and consumer behavior from 2008. It discusses the growth of Facebook users over the previous year and shares stats on messaging and social networking usage. The summary also notes insights around how recommendations from friends influence travel decisions more than reviews. Trust in peers over advertising is also mentioned.
U Mass Dartmouth Social Media Inthe 2009 Inc. 500Ann Honomichl
This document summarizes a study on social media usage among the Inc. 500, a list of the fastest growing private companies in the US. Some key findings:
- Social networking continues to be the most familiar social media among Inc. 500 companies, with 75% reporting being very familiar in 2009. Twitter was also very familiar to 62% despite only being added to the study in 2009.
- While familiarity and adoption of social networking and blogging continues to grow, usage of tools like message boards, online video and wikis has leveled off or declined. However, 52% of companies reported using Twitter, which was newly added.
- Importance of social media to companies' marketing strategies remains high
The document summarizes key topics from the Adventure Travel World Summit 2011, including international marketing strategies, multi-cultural marketing, engaging branding on websites and social media, holistic web marketing, connecting with audiences on social media, listening to customers via online sources, engaging with customers online, and protecting brands online. The document also provides country-specific insights on digital trends in countries like China, India, Indonesia, Japan, and others.
1. The document discusses the growth and impact of social networks like Facebook from 2007 to 2008 based on user numbers and growth percentages in different regions.
2. It also discusses the influence of social networks and user recommendations versus reviews and advertising on consumer decisions like hotel booking.
3. The concept of "groundswell" is introduced as people using technologies to get things they need from each other rather than traditional institutions.
This document discusses the growing use and importance of social media in B2B marketing. It provides statistics that show many B2B decision makers participate in social media channels like blogs, wikis, and social networks. It also shows that the content accessed through these channels influences over half of their business purchase decisions. Additionally, the document outlines how B2B marketers have been shifting more of their budgets to digital tactics like company websites, search marketing, and webinars. This reflects the growing role of social media and digital strategies in B2B marketing.
The Social Web. Why Brands Must Listen, Measure and Act v2.0Visible Technologies
The document discusses the rise of social media and user-generated content. It provides statistics showing rapid growth in internet and social media usage. Key points include:
- Billions of people are still not online as internet penetration increases
- The amount of content on YouTube now exceeds what was on the entire web in 2000
- Blogging and social media usage has grown tremendously in the past decade
- Consumers are increasingly getting news, information and influencing purchase decisions through social media
- Both mainstream media and brands are recognizing the importance of participating in social conversations
The Next Web 2009 Highlights - Ruigrok | NetPanelMarja Ruigrok
This document summarizes the key findings of a 2009 report on online behaviors in the Netherlands. It identifies different types of online users and finds that 70% of Dutch people have profiles on online networks. Half of Dutch people have access to mobile internet, though only 40% use it. The document also examines online identity, usability issues, and e-commerce habits. It concludes by noting the full report will provide more detailed analyses and be available later in April 2009.
This document summarizes the key findings of a Razorfish digital brand experience report. The report found that digital brand experiences are not just for awareness or conversions, but for creating customers. When consumers actively engage with brands online through activities like contests or social media connections, they experience dramatic increases in brand awareness, consideration, likelihood of purchase, and recommendations to others. The era of 30-second TV spots is being replaced by an era of digital brand experiences where the customer experience is the message. Marketers need to shift focus from awareness to actively engaging consumers both online and offline.
Global Survey Across 32 Countries Shows Worker Appetite for Social Tools is I...Microsoft
Microsoft conducted a global survey of nearly 10,000 information workers across 32 countries to understand enterprise social tool use. The survey found:
- Communicating with colleagues was the most common use of social tools across countries, while sharing/reviewing documents was also popular.
- Productivity loss was cited as the top reason for social tool restrictions in many countries, while security concerns were most commonly cited overall.
- Increased productivity from social tool use was reported most in China, India, Turkey, Mexico and Russia - countries where use is also most common.
- While many see benefits, over a third feel their company underestimates social tools' value, and only 30% feel managers embrace social tools.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
The document discusses strategies for marketing insurance to younger generations. It notes that this generation values individuality and wants insurance companies they trust. The proposed strategies include creative executions across various media channels, promoting insurance through accessories and road trips, and helping agents transition legacy clients to build lifelong customers. Metrics will track how well the campaigns convey the company's contemporary values around price, trust and service.
1) The document discusses why consumers want to opt-in to receiving SMS marketing messages. It finds that 42% have received useful or entertaining messages in the past from companies.
2) However, 78% have also received spam texts and 60% of those were annoyed by it. 38% don't know how to opt-out of receiving marketing texts.
3) The document suggests companies should focus on permission-based marketing and give consumers an easy way to opt-out of receiving messages to improve consumer sentiment toward SMS marketing.
This document discusses how B2B marketing budgets have traditionally focused on short-term lead generation like trade shows, but that social media provides opportunities for more effective long-term engagement. It notes that while social media was once seen as only for consumer brands, the majority of B2B marketers now use platforms like LinkedIn, Twitter, and Facebook to distribute content. Word-of-mouth and social media influence B2B purchase decisions more than salespeople, and buyers conduct significant online research before contacting vendors. The document advocates developing content strategies for social media that include creating shareable content, integrating lead capture, appointing social media champions, targeting influencers, and reallocating funds from short-term activities to social and
Dave Carroll, a musician, had his guitar damaged by United Airlines baggage handlers. He posted a video about the incident on YouTube called "United Breaks Guitars". The video became very popular and it was claimed that United Airlines lost $180 million in share value as a result. Social media allows information to spread quickly and can impact companies. It is an important marketing channel because people spend a lot of time on social networks.
Nick Black, VP Concerto Marketing Group, discusses latest findings of research regarding what drives online teen behavior
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
9. Reasons that US Social Network Users Joined a Social Network
May 2009
Gen Z Gen Y Gen X Boomers WWII Total
Keeping in touch w/friends 93% 82% 71% 62% 57% 75%
For fun 91% 61% 51% 38% 30% 55%
Keeping in touch w/family 27% 40% 40% 47% 51% 41%
Was invited by someone I know 22% 22% 30% 46% 60% 30%
Keeping in touch w/classmates 39% 40% 27% 12% 10% 30%
Keeping n touch w/biz network - 3% 6% 12% 2% 5%
Job searching - 3% 4% 10% 1% 4%
Biz Dev/Sales - 1% 6% 4% 4% 3%
Recruiting/search for new hires - 1% 1% 0% 0% 1%
Other 6% 3% 5% 3% 5% 4%
Source: eMarketer July 13, 2009
10. Reasons that US Social Network Users Joined a Social Network
May 2009
Gen Z Gen Y Gen X Boomers WWII Total
Keeping in touch w/friends 93% 82% 71% 62% 57% 75%
For fun 91% 61% 51% 38% 30% 55%
Keeping in touch w/family 27% 40% 40% 47% 51% 41%
Was invited by someone I know 22% 22% 30% 46% 60% 30%
Keeping in touch w/classmates 39% 40% 27% 12% 10% 30%
Keeping n touch w/biz network - 3% 6% 12% 2% 5%
Job searching - 3% 4% 10% 1% 4%
Biz Dev/Sales - 1% 6% 4% 4% 3%
Recruiting/search for new hires - 1% 1% 0% 0% 1%
Other 6% 3% 5% 3% 5% 4%
Source: eMarketer July 13, 2009
11. Social Networking Sites used by US Social Network Users
May 2009
Facebook MySpace Twitter LinkedIn
Generation Z 61% 65% 9% 0%
Generation Y 65% 75% 14% 9%
Generation X 76% 57% 18% 13%
Baby Boomers 73% 40% 13% 13%
WWII Generation 90% 23% 17% 4%
Source: eMarketer July 13, 2009
12. Social Networking Sites used by US Social Network Users
May 2009
Facebook MySpace Twitter LinkedIn
Generation Z 61% 65% 9% 0%
Generation Y 65% 75% 14% 9%
Generation X 76% 57% 18% 13%
Baby Boomers 73% 40% 13% 13%
WWII Generation 90% 23% 17% 4%
Source: eMarketer July 13, 2009