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Make a Difference.   Do Great Work.   Earn a Profit.   Have Fun.
©
Groundswell Rising
Groundswell Rising
Groundswell Rising


     Social Networking Sites used by US Social Network Users
     May 2009
                                                        Facebook   MySpace   Twitter   LinkedIn


                                       Generation Z       61%       65%        9%        0%


                                        Generation Y      65%       75%       14%        9%


                                       Generation X       76%       57%       18%        13%


                                       Baby Boomers       73%       40%       13%        13%


                                      WWII Generation     90%       23%       17%        4%




Source: eMarketer July 13, 2009
Groundswell Rising


     Social Networking Sites used by US Social Network Users
     May 2009
                                                        Facebook   MySpace   Twitter   LinkedIn


                                       Generation Z       61%       65%        9%        0%


                                        Generation Y      65%       75%       14%        9%


                                       Generation X       76%       57%       18%        13%


                                       Baby Boomers       73%       40%       13%        13%


                                      WWII Generation     90%       23%       17%        4%




Source: eMarketer July 13, 2009
Groundswell Rising

 Reasons that US Social Network Users Joined a Social Network
 May 2009
                                                        Gen Z   Gen Y   Gen X Boomers WWII   Total
                        Keeping in touch w/friends       93%     82%     71%    62%   57%    75%
                                    For fun              91%     61%     51%    38%   30%    55%

                         Keeping in touch w/family       27%     40%     40%    47%   51%    41%

                         Was invited by someone
                                                         22%     22%     30%    46%   60%    30%
                           I know to use site
                      Keeping in touch w/classmates      39%     40%     27%    12%   10%    30%

                      Keeping n touch w/biz network       -      3%      6%     12%    2%     5%

                                  Job searching           -      3%      4%     10%    1%     4%

                                  Biz Dev/Sales           -      1%      6%     4%     4%     3%

                      Recruiting/search for new hires     -      1%      1%     0%     0%     1%

                                     Other               6%      3%      5%     3%     5%     4%


Source: eMarketer July 13, 2009
Groundswell Rising

 Reasons that US Social Network Users Joined a Social Network
 May 2009
                                                        Gen Z   Gen Y   Gen X Boomers WWII   Total
                        Keeping in touch w/friends       93%     82%     71%    62%   57%    75%
                                    For fun              91%     61%     51%    38%   30%    55%

                         Keeping in touch w/family       27%     40%     40%    47%   51%    41%

                         Was invited by someone
                                                         22%     22%     30%    46%   60%    30%
                           I know to use site
                      Keeping in touch w/classmates      39%     40%     27%    12%   10%    30%

                      Keeping n touch w/biz network       -      3%      6%     12%    2%     5%

                                  Job searching           -      3%      4%     10%    1%     4%

                                  Biz Dev/Sales           -      1%      6%     4%     4%     3%

                      Recruiting/search for new hires     -      1%      1%     0%     0%     1%

                                     Other               6%      3%      5%     3%     5%     4%


Source: eMarketer July 13, 2009
Reasons that US Executives Use SocMe
July 2009
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Everyone’s all a Twitter
Everyone’s all a Twitter
LinkedIn Reaches 38 Million Users
                            March, 2009




                           12.5M
Social Media 411 for Real Estate Professionals
412                               years




http://ksudigg.wetpaint.com/page/YouTube+Statistics?t=anon
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
©
Social Media 411 for Real Estate Professionals
It’s like a whole other country...
If you turn them off...
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
Social Media 411 for Real Estate Professionals
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Social Media 411 for Real Estate Professionals

  • 1. Make a Difference. Do Great Work. Earn a Profit. Have Fun.
  • 2. ©
  • 5. Groundswell Rising Social Networking Sites used by US Social Network Users May 2009 Facebook MySpace Twitter LinkedIn Generation Z 61% 65% 9% 0% Generation Y 65% 75% 14% 9% Generation X 76% 57% 18% 13% Baby Boomers 73% 40% 13% 13% WWII Generation 90% 23% 17% 4% Source: eMarketer July 13, 2009
  • 6. Groundswell Rising Social Networking Sites used by US Social Network Users May 2009 Facebook MySpace Twitter LinkedIn Generation Z 61% 65% 9% 0% Generation Y 65% 75% 14% 9% Generation X 76% 57% 18% 13% Baby Boomers 73% 40% 13% 13% WWII Generation 90% 23% 17% 4% Source: eMarketer July 13, 2009
  • 7. Groundswell Rising Reasons that US Social Network Users Joined a Social Network May 2009 Gen Z Gen Y Gen X Boomers WWII Total Keeping in touch w/friends 93% 82% 71% 62% 57% 75% For fun 91% 61% 51% 38% 30% 55% Keeping in touch w/family 27% 40% 40% 47% 51% 41% Was invited by someone 22% 22% 30% 46% 60% 30% I know to use site Keeping in touch w/classmates 39% 40% 27% 12% 10% 30% Keeping n touch w/biz network - 3% 6% 12% 2% 5% Job searching - 3% 4% 10% 1% 4% Biz Dev/Sales - 1% 6% 4% 4% 3% Recruiting/search for new hires - 1% 1% 0% 0% 1% Other 6% 3% 5% 3% 5% 4% Source: eMarketer July 13, 2009
  • 8. Groundswell Rising Reasons that US Social Network Users Joined a Social Network May 2009 Gen Z Gen Y Gen X Boomers WWII Total Keeping in touch w/friends 93% 82% 71% 62% 57% 75% For fun 91% 61% 51% 38% 30% 55% Keeping in touch w/family 27% 40% 40% 47% 51% 41% Was invited by someone 22% 22% 30% 46% 60% 30% I know to use site Keeping in touch w/classmates 39% 40% 27% 12% 10% 30% Keeping n touch w/biz network - 3% 6% 12% 2% 5% Job searching - 3% 4% 10% 1% 4% Biz Dev/Sales - 1% 6% 4% 4% 3% Recruiting/search for new hires - 1% 1% 0% 0% 1% Other 6% 3% 5% 3% 5% 4% Source: eMarketer July 13, 2009
  • 9. Reasons that US Executives Use SocMe July 2009
  • 14. LinkedIn Reaches 38 Million Users March, 2009 12.5M
  • 16. 412 years http://ksudigg.wetpaint.com/page/YouTube+Statistics?t=anon
  • 19. ©
  • 21. It’s like a whole other country...
  • 22. If you turn them off...
  • 51. Facebook.com/TomMartinTalks The difference between art and advertising is discipline.