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Social Media 411 for Real Estate Professionals

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This presentation was designed to give Real Estate professionals a general overview of social media, key strategies for approaching social media, examples of real estate professionals successfully using social media and a glimpse at a few new technologies that will effect how real estate is marketed in the future.

Published in: Real Estate, Technology, Business
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Social Media 411 for Real Estate Professionals

  1. 1. Make a Difference. Do Great Work. Earn a Profit. Have Fun.
  2. 2. ©
  3. 3. Groundswell Rising
  4. 4. Groundswell Rising
  5. 5. Groundswell Rising Social Networking Sites used by US Social Network Users May 2009 Facebook MySpace Twitter LinkedIn Generation Z 61% 65% 9% 0% Generation Y 65% 75% 14% 9% Generation X 76% 57% 18% 13% Baby Boomers 73% 40% 13% 13% WWII Generation 90% 23% 17% 4% Source: eMarketer July 13, 2009
  6. 6. Groundswell Rising Social Networking Sites used by US Social Network Users May 2009 Facebook MySpace Twitter LinkedIn Generation Z 61% 65% 9% 0% Generation Y 65% 75% 14% 9% Generation X 76% 57% 18% 13% Baby Boomers 73% 40% 13% 13% WWII Generation 90% 23% 17% 4% Source: eMarketer July 13, 2009
  7. 7. Groundswell Rising Reasons that US Social Network Users Joined a Social Network May 2009 Gen Z Gen Y Gen X Boomers WWII Total Keeping in touch w/friends 93% 82% 71% 62% 57% 75% For fun 91% 61% 51% 38% 30% 55% Keeping in touch w/family 27% 40% 40% 47% 51% 41% Was invited by someone 22% 22% 30% 46% 60% 30% I know to use site Keeping in touch w/classmates 39% 40% 27% 12% 10% 30% Keeping n touch w/biz network - 3% 6% 12% 2% 5% Job searching - 3% 4% 10% 1% 4% Biz Dev/Sales - 1% 6% 4% 4% 3% Recruiting/search for new hires - 1% 1% 0% 0% 1% Other 6% 3% 5% 3% 5% 4% Source: eMarketer July 13, 2009
  8. 8. Groundswell Rising Reasons that US Social Network Users Joined a Social Network May 2009 Gen Z Gen Y Gen X Boomers WWII Total Keeping in touch w/friends 93% 82% 71% 62% 57% 75% For fun 91% 61% 51% 38% 30% 55% Keeping in touch w/family 27% 40% 40% 47% 51% 41% Was invited by someone 22% 22% 30% 46% 60% 30% I know to use site Keeping in touch w/classmates 39% 40% 27% 12% 10% 30% Keeping n touch w/biz network - 3% 6% 12% 2% 5% Job searching - 3% 4% 10% 1% 4% Biz Dev/Sales - 1% 6% 4% 4% 3% Recruiting/search for new hires - 1% 1% 0% 0% 1% Other 6% 3% 5% 3% 5% 4% Source: eMarketer July 13, 2009
  9. 9. Reasons that US Executives Use SocMe July 2009
  10. 10. Everyone’s all a Twitter
  11. 11. Everyone’s all a Twitter
  12. 12. LinkedIn Reaches 38 Million Users March, 2009 12.5M
  13. 13. 412 years http://ksudigg.wetpaint.com/page/YouTube+Statistics?t=anon
  14. 14. ©
  15. 15. It’s like a whole other country...
  16. 16. If you turn them off...
  17. 17. Facebook.com/TomMartinTalks The difference between art and advertising is discipline.

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