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    What’s Hot With Teens
       By: Tina Wells
Overview
Research took place during March 2010

  Teens between 13-19

  Boys and Girls

  961 respondents

  2,100 attemp...
+
The majority of respondents who
participated in this survey were from
one of the following states:

 Illinois (19%)

 Ca...
Demographics: Age
Our survey was given to teenagers between the ages of 13 and 19
years-old.




                         ...
Demographics: Ethnicity
Demographics: Gender & Education



       Gender             Education Level




                        29%
            ...
+




    Hot Music Artists
Top 10 Music Artists
 1. Lil Wayne
 2. Lady Gaga
 3. Drake
 4. Black Eyed Peas
 5. Eminem
 6. Taylor Swift
 7. Jay-Z
 8. B...
Music Genres
       Since 2008, Hip Hop & R&B has declined (10%)
       in popularity while Rock has increased (10%)
How do you normally hear about new music?


                                    Radio is where 13 year-
                  ...
“When a new song comes out I….”




                                                         34%
                     9%
 ...
Illegal downloading



Do you still download illegally?      Of those who download illegally:




                    26%
...
Which do you prefer: albums or singles?




                     55%
                                          =55%
      ...
Concerts                                Live music is still
                                        very popular!




Have...
Recession Causalities

                               85% of teens said that the
Responses!                     economy ha...
+




    Teen Pop Quiz
What’s Hotter:




                 33%   67%
Top Most Visited Websites
               Ranked #1- #6


Responses!                     Percentages!
1. Facebook!         ...
Would you buy an iPad?

              62%



       38%
What’s Hotter:

                   !!The results are in: 83% of teens
                 prefer Facebook over Myspace (17%)
...
What’s Hotter:

Magazines or Blogs ??!                           Blog popularity has
                                     ...
+




    The Blue Room
What is the Blue Room?
 Research & marketing service

 Dedicated panel of youth

 Monthly trend reports

 Dedicated back-e...
Service       Standard          Silver        Gold        Platinum

                   •!Small         •!Small      •!Bran...
Service          Standard          Silver       Gold        Platinum

                      •!Small         •!Small     •!...
Service Descriptions
buzzSpotter® Panel: Buzz Marketing Group has a world-wide network of 9,000 youth. These
youth are uti...
Contact Us




             Tina Wells, CEO
             856.346.3456
             tina@buzzmg.com

             Buzz Mark...
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What Teens Want NOW: Music & Recession Report

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Part 1 of our 3 part buzzOn Youth Study.

Published in: Entertainment & Humor
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What Teens Want NOW: Music & Recession Report

  1. 1. + What’s Hot With Teens By: Tina Wells
  2. 2. Overview Research took place during March 2010 Teens between 13-19 Boys and Girls 961 respondents 2,100 attempts 45%
  3. 3. + The majority of respondents who participated in this survey were from one of the following states: Illinois (19%) California (17%) New York (14%) New Jersey (4%) Ohio (4%) Georgia (3%) Florida (3%) Pennsylvania 3%) Demographics: Location Location, Location, Location
  4. 4. Demographics: Age Our survey was given to teenagers between the ages of 13 and 19 years-old. 46%
  5. 5. Demographics: Ethnicity
  6. 6. Demographics: Gender & Education Gender Education Level 29% 71% =42% =71% =58% =29%
  7. 7. + Hot Music Artists
  8. 8. Top 10 Music Artists 1. Lil Wayne 2. Lady Gaga 3. Drake 4. Black Eyed Peas 5. Eminem 6. Taylor Swift 7. Jay-Z 8. Beyonce 9. Kings of Leon 10. Paramore
  9. 9. Music Genres Since 2008, Hip Hop & R&B has declined (10%) in popularity while Rock has increased (10%)
  10. 10. How do you normally hear about new music? Radio is where 13 year- olds hear new music FIRST! 3% 19% 48% 48% 30% 30% 19% 3%
  11. 11. “When a new song comes out I….” 34% 9% 13% 23% 34% 21% 21% 23% 13% 9% *Respondents were able to choose more than one answer.
  12. 12. Illegal downloading Do you still download illegally? Of those who download illegally: 26% 59% 74% 41% =26% = 41% = 59% =74%
  13. 13. Which do you prefer: albums or singles? 55% =55% =45%
  14. 14. Concerts Live music is still very popular! Have you ever been to a concert? If yes, when was the last time?
  15. 15. Recession Causalities 85% of teens said that the Responses! economy has affected 1. Clothing! their spending habits; however, music ranks 6th 2. Dining Out! on the list of items 3. Shoes! respondents gave up since the recession. 4. Electronics! 5. Movies! 33% 67% 6. Music! 7. Car! 8. Vacations! 9.Make-up/Beauty Supplies ! 10. Coffee Shops !
  16. 16. + Teen Pop Quiz
  17. 17. What’s Hotter: 33% 67%
  18. 18. Top Most Visited Websites Ranked #1- #6 Responses! Percentages! 1. Facebook! 41%! 2. Google! 25%! 3. Youtube! 31%! 4. Myspace! 21%! 5. Twitter! 25%! 33% 67% 6. Flickr! 34%!
  19. 19. Would you buy an iPad? 62% 38%
  20. 20. What’s Hotter: !!The results are in: 83% of teens prefer Facebook over Myspace (17%) !!This is a 26% increase from 2008. 33% 67%
  21. 21. What’s Hotter: Magazines or Blogs ??! Blog popularity has increased by 25% since 54% of teens prefer blogs. 3% 2008 67% 54% 46% Boys prefer blogs (63%) Girl prefer magazines (55%) 63% 55%
  22. 22. + The Blue Room
  23. 23. What is the Blue Room? Research & marketing service Dedicated panel of youth Monthly trend reports Dedicated back-end access
  24. 24. Service Standard Silver Gold Platinum •!Small •!Small •!Brands •!Ad agencies businesses agencies •!Mid-size •!Corporations •!Indie labels •!Media agencies •!Multi- •!Community companies segmented organizations businesses buzzSpotter® 20 members 50 members 100 members 250 + Panel size members bFocus/month 2 4 8 16 Global ! ! Polls/month 1 2 3 5 (500 responses) buzzReport ! ! ! !
  25. 25. Service Standard Silver Gold Platinum •!Small •!Small •!Brands •!Ad agencies businesses agencies •!Mid-size •!Corporations •!Indie labels •!Media agencies •!Multi- •!Community companies segmented organizations businesses Surveys/ 2 4 6 10 quarter (500-1000 responses) buzzStorms/ 1 2 3 5 quarter Consulting 2 4 6 10 hours/month buzzImmersio 1 2 3 5 ns/month Access to the " " " " Buzz Youth Institute (bYI)
  26. 26. Service Descriptions buzzSpotter® Panel: Buzz Marketing Group has a world-wide network of 9,000 youth. These youth are utilized for research and promotions. bFocus: We offer many different types of focus groups, from online to offline, to new product testing and simulations. Blue Pulse™: Our polling service allows us to “get the pulse” of the youth market instantly for major media happenings or industry events (e.g., “healthcare bill passage, earthquake in Haiti). A standard pulse includes five questions. Results are delivered within 72 hours. Surveys: Our research reporting service allows us to delve deeper into issues concerning youth. Typical surveys are 30 questions in length. buzzStorming™: Brainstorming sessions take place with key decision-makers. Session topics range from new product ideas to ways to handle current challenges. bConsulting: Clients have access to Tina Wells and her team of industry experts. buzzImmersions: Immersion experiences are a great way to live the life of a youth for a day. Want to know how they shop? Spend an afternoon at the mall. Want to study their beverage consumption patterns? Spend half a day with them. bYI: Our Buzz Youth Institute is our network of youth intelligence. Our network of consultants include everyone from makeup artists to psychologists. It extends our ability to meet your business needs.
  27. 27. Contact Us Tina Wells, CEO 856.346.3456 tina@buzzmg.com Buzz Marketing Group 1018 Laurel Oak Rd. Suite 1 Voorhees, NJ 08043 www.buzzmg.com

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