Galileo Band Social Media Campaign
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1. The document analyzes the target audience and social media strategy for Galileo Band. 2. It shows that the band's primary audience is 18-25 year old males, who spend the most time on platforms like Facebook, Twitter, and YouTube. 3. The social media campaign will focus on engaging fans through contests, events, collaboration with other artists, and sharing band content and fan interactions on a regular basis across multiple platforms.
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Galileo Band Social Media Campaign
- 1. Galileo Band Social Media Campaign
- 2. Who Are Your Customer? GENDER AGE 35-44 45+ 8% 2% 13-17 26-34 25% FEMALE 20% 40% MALE 60% 18-25 45% Galileo Band | Social Media Campaign by KreasaStudio
- 3. Who Are Your Customer? EDUCATION ECONOMY OTHER D 5% SMP A 10% 15% 25% COLLEGE 35% C B SMA 40% 35% 35% Galileo Band | Social Media Campaign by KreasaStudio
- 4. What Are You Offering? Fans Events Contest Share Collaboration Ongoing 45% 40% 6% 5% 3% 1% Galileo Band | Social Media Campaign by KreasaStudio
- 5. What Are You Offering? FANS EVENTS 1. Feature a fan of the month 1. Debut an album launch 2. Ask questions of your fans 2. Throw an online party 3. Do market research 3. Stream a press conference 4. Ask for fans contents 4. Stream video chat 5. Ask fans to share your contents 5. Guest a post onother pages 6. Ask for their boggest challenge 6. Add a media room CONTESTS SHARE 1. Award a proze to fans who share 1. Reward fand who tag Galileo Band 2. Integrate contest on all social media 2. Link to an article, video or resource 3. Croudsource new song ideas 3. Offer a fan contest for sharing 4. Croudsource content and video 4. Sponsor contest for charity 5. Issue a fan challange 5. Add a “Like” box to Galileo website 6. Hold a favorite things contest 6. Ask offline contacts to share Galileo Band | Social Media Campaign by KreasaStudio
- 6. What Are You Offering? COLLABORATION ONGOING 1. Guest post on client’s page 1. Offer discount for fans only 2. Review colleagues’s music/album 2. Display QR code on profile photo 3. Host a panel chat 3. Ask how you’re doing 4. Use featured “Likes” 4. Host a photo contest 5. QR code link to join info 5. Share, share, share 6. Host a blog tour & integrate it 6. Add special events to your page Galileo Band | Social Media Campaign by KreasaStudio
- 7. Where Is Your Audience? Number of Users & Monthly Visits (million) Users Monthly Visits 7012 901 555 150 85.7 182 170 61 170 161 Galileo Band | Social Media Campaign by KreasaStudio
- 8. Where Is Your Audience? Male-Female Ratio MALE FEMALE 37% 45% 51% 57% 60% 63% 55% 49% 43% 40% Galileo Band | Social Media Campaign by KreasaStudio
- 9. Where Is Your Audience? Average Time Spend (minutes) Linkedin Twitter Facebook SoundCloud Youtube 405 300 150 89 21 Galileo Band | Social Media Campaign by KreasaStudio
- 10. Where Is Your Audience? Age Demographics 13-17 18-25 26-34 35-44 45+ 26% 19% 18% 21% 26% 18% 15% 16% 25% 27% 23% 17% 35% 31% 20% 30% 29% 23% 26% 18% 13% 11% 9% 0% 4% Galileo Band | Social Media Campaign by KreasaStudio
- 11. When & How Often (Facebook) POST COMMENTS 1828 1414 1371 1322 1234 777 840 303 268 232 268 234 230 184 Galileo Band | Social Media Campaign by KreasaStudio
- 12. When & How Often (Facebook) Galileo Band | Social Media Campaign by KreasaStudio