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It's about people, not devices...

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It's about people, not devices...

  1. It’s about people, not devices... UX London Workshop – April 2011
  2. remember these...
  3. times have changed ce n’est pas un phone
  4. this was ‘portable’... <10 years... Released: 1998 Released: 2007 CPU: 233 MHz CPU: 412 MHz RAM: 32 MB (512 MB max) RAM: 128 MB Storage: 4 GB (+ optical drive) Storage: 4 GB (8 GB max) Display: 38.1 cm Millions of colours Display: 8.9 cm Millions of colours Dimensions: 40.1 x 38.6 x 44.7 cm Dimensions: 11.4 x 6.1 x 1.2 cm Weight: 17.3 kgs Weight: 135 g
  5. Your mobile phone has more computing power than all of NASA in 1969.
  6. NASA put a man on the moon.
  7. ...We put a bird into pigs. – @moskovich
  8. over 100 million iPhones sold* hp:// On March 2, 2011, at the iPad 2 event, Apple announced that they have sold 100 million iPhones.
  9. but...
  10. 6.8 billion number of people on the planet... *2010 estimates put the population over 6.8 billion inhabitants...
  11. 77% number of people with a mobile device or 5.3 billion at the end of 2010 – U.N. Telecommunications Agency,
  12. 2.015% have an iPhone...? percentage of world population – source: Wolfram Alpha
  13. an iPhone... an iPhone... an iPhone... which brings us to... an iPhone... an iPhone...
  14. diversity
  15. let’s play a little game
  16. a San Francisco the most popular smartphone brand...
  17. a San Francisco 2 1 3 but, smartphone penetration is only 28%...
  18. b London the most popular smartphone brand...
  19. b London 2 1 3 but, smartphone penetration is only 32%...
  20. c Berlin the most popular smartphone brand...
  21. c Berlin 1 2 3 but, smartphone penetration is only 29%...
  22. ...get the idea?
  23. Other 7% HTC 8% Nokia Motorola 34% 4% Sony Ericsson 3% RIM 16% Huawei 1% Apple 16% Samsung ZTE LG 8% 1% 2% Smartphone market share by handset OEM (2010) Source: VisionMobile blog, Gartner, vendor releases
  24. smartphones Global smartphone penetration is only 23%...
  25. c Jakarta the most popular smartphone brand...
  26. c Jakarta 1 2 3 or similar devices...
  27. "The future is already here – it’s just not evenly distributed." – William Gibson majority of people don’t have ‘smartphones’...
  28. ...why all this diversity? (and why it’s likely to stick around)
  29. old world...
  30. unique + new platforms... expect a few more!
  31. + many new ideas... expect many more!
  32. = endless possibilities
  33. ...confusing, no?
  34. free platforms + low cost components = a perfect storm
  35. and a lot of disruption...
  36. a free operating system (Android) dual core ARM 9 @ 416MHz2G GSM/EDGE 2.8” QVGA resistive touch screen 2MP camera GPS + WIFI and BlueTooth silicon = <$90 components + plastic case Actions-Semi, MTK, TongXinDa , Rockchip... ~4 weeks to market!
  37. yet again however, things may change... ...disruption? Do Not Anger the Alpha Android
  38. the feature phone of today is the smartphone from two years ago...
  39. Diversity is a reality and will likely persist, causing us to decide which platforms breakout #1 (and consequently users) are “worthy” of our design time. We’re already seeing some designers choose to only design for the newest or most powerful platforms as these (apparently) provide the very best experience (e.g gestures, performance etc). Do you feel this a realistic approach or simply a cop out? How do we reconcile inclusion and accessibility with the need to provide a great user experience?
  40. context
  41. things used to be quite simple...
  42. public space distractions limited aention mobile used to mean this... glanceable? one hand simple? tedious input personal
  43. inconsistent limited networks baery life limited display + memory limited CPU varied manipulation methods varied form factors varied input methods and this...
  44. envir onme n t focused user privacy reliable network unlimited data everything else was ‘not mobile’... comfy chair full-sized keyboard work surface reliable power source
  45. most of this is still true, except...
  46. environment focused user reliable network unlimited data mobile is now also this... privacy full-sized work surface keyboard comfy chair reliable power source
  47. 1hr train ride focused user privacy reliable network? comfy unlimited wifi? chair two hands reliable power source? or this...
  48. comfy chair privacy one hand reliable power prone to source interruptions gravity ...and what do you call this?
  49. behaviour is changing, because devices are changing...
  50. what was once targeted to specific activities business video music something else...?
  51. a big screen... web browser + is now a highly customisable application layer always on, always connected + blank canvas... APIs with a buon or two!
  52. camera a big screen... work communication play sharing web browser learning + enabling users to choose application layer music their own experience + APIs escape chat navigation discovery with a buon or two! creativity video
  53. so what we call ‘mobile context’ is increasingly hard to pin down
  54. placing an inventory order playing Bejeweled updating Facebook mobile context
  55. mobile context booking a last minute trip to New York $ git clone ... browsing Flickr
  56. writing the next chapter in her novel buying a home... flirting with her husband mobile context
  57. while the traditional ‘short-activity-or-distraction’ context is still valid
  58. 80% use mobile during miscellaneous downtime Source: Compete quarterly smartphone report, Jan 2010
  59. 76% use mobile while waiting in queues or for appointments Source: Compete quarterly smartphone report, Jan 2010
  60. mobile is also increasingly being combined with other activities
  61. 62% use their mobile while watching television... Source: Compete quarterly smartphone report, Jan 2010
  62. 69% use mobile for point of sale research Source: Compete quarterly smartphone report, Jan 2010
  63. mobile is also used to time shift... 59% ...and follow up sometimes on the PC visit a site on mobile Source: Yahoo
  64. 34% visit a site on and follow-up on mobile the PC Source: Yahoo
  65. ...facilitating completion of much larger tasks “The most expensive item sold via eBay’s mobile app was a 1985 Piper PA-46-310P Malibu airplane for $265,000. “ src: Mashable
  66. “The largest purchase on the M&S mobile web site last Christmas was two sofas costing over £3000 ($5000) “ src: Marketing Week and larger life decisions...
  67. some services are even enabling users to “blur the boundaries between the past, present and future”
  68. “ ...[Flirtomatic is] like time travel flirting...
  69. breakout #2 What defines context when designing for connected devices? Is it the device itself (e.g. a tablet, a smartphone, an eReader), or the very act of being mobile? Or is it something different altogether?
  70. interaction
  71. a few mobile myths...
  72. myth ...most device have touch screens (or will any day now)
  73. there is still lots of diversity... The first 100 Android devices
  74. back key some element of indirect manipulation is default on track ball the majority of Android devices... + many BlackBerry and Windows Phones
  75. feature phone diversity touch screen tiny hybrid screen + keypad input large navipad touch screen many of these are now < $50 ...are they a smartphone or a featurephone? yesterday today
  76. touch phones tablets netbook feature phones smartphones laptop internet TVs myth? you should design different experiences connected appliances for each category of device workstation
  77. netbook laptop tablet categories are constantly morphing... *and yes, this is in fact one device...
  78. is this the interaction you planned for? iPad 2 magnets are apparently strong enough to ‘natively’ do this! plan (and test) for diversity in form factor and behaviour...
  81. do design for the platform...
  82. gestures are often platform specific...
  83. and while some are intuitive...
  84. others require clear cues and practice...
  85. “ ...problem is that gestures are like 21st century command lines. You need to know them to use them. – @kateho
  86. “ ...anything you can show and touch can be a UI...there are no standards and no expectations. - Don Norman, Gestural interfaces: A step backwards
  87. 1995 all over again
  88. visibility (perceived affordances)
  89. mental models
  90. ...gesture or dance move?
  91. feedback
  92. consistency
  93. non-destructive operations
  94. scalability
  95. hijacking native browser gestures... touchStart touchCancel touchMove touchEnd the fewest (programmable) gestures are found in the browser*...
  96. breakout #3 How far can we take the natural interface? Do we foresee a day where all interactions will be performed through touch? What alternatives should we explore going forward?
  97. the web
  98. ...why even talk about the mobile web?
  99. “ The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it…. - Mark Weiser
  100. the web is the common thread across most devices...
  101. 1.3 billion already use the mobile internet
  102. 85% of new handsets will include a web browser by 2011 Source: Tomi Ahonen Consulting
  103. so people reach for the web using whatever device makes sense to them at that time...
  104. “ It is somewhat slow but it definitely works, in fact my teen daughter uses hers constantly... among other things she uses it to keep in touch with her friends. People discussing the Kindle browser on a message board
  105. but it doesn’t all just happen here...
  106. people use the mobile web across all brands... source comScore MobiLens
  107. ...and types of devices source comScore MobiLens
  108. mobile is the only access point for 1/3 of internet users Russia 19% UK 22% China 22% USA 25% India 59% Egypt 70% home ADSL ~$100/mth, PAYG unlimited S. Africa 57% mobile data ~$17/mth Indonesia 44% Users who never or infrequently use the desktop web, Source: On Device Research, Dec 2010
  109. “ With current growth rates, Web access by people on the move — via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years. ...or by 2015 - Source: ITU vis mobiThinking
  110. proxy browser there are more than 60 lots of versions different types/versions lots of versions of mobile browsers... these are the most common SkyFire small install base UC Web Firefox OperaMini end-of-life proxy lots of proxy browser Windows Mobile browser versions end-of-life new Obigo end-of-life Platform browsers Add-on browsers
  111. ...a growing number of them are based on WebKit most S40 as of v6.0 as of as of 2006 2009 WebKit
  112. but there is still lots of fragmentation...
  113. the number of mobile optimised sites is hard to estimate...
  114. often separate mobile site(s) are created... redirect to m.* sub-domain...
  115. ...many contain only a subset of the desktop web
  116. can result in lots of redirects broken links, and exclusion...
  117. others may opt for a more responsive design... one url for everyone = One Web
  118. ...or use web technologies to mimic native experiences
  119. very on the web people have different expectations... or web site?
  120. “If I can’t see your awesome web’s not really that awesome is it?” access has become an aspect of user experience...
  121. breakout #4 Native apps are (for better or worse) tied to specific platforms and devices. Should the web be different? Does access to content on the internet amount to a human right? Should access to content from any device become a matter of legislation and accessibility?
  122. tomorrow
  123. What do we know about the future?
  124. technology will disappear
  125. “For kids like my 13 year-old, the boundaries between the internet and life are so porous as to be meaningless. “ Comment on the Guardian web site most will grow up connected
  126. interfaces will be more natural
  127. mental models will change
  128. often wonderful a few mistakes will be made
  129. the world will be faster
  130. with greater expectations
  131. and a little magic
  132. This is the world we are living in and we can either lie to ourselves about it or we can dive headlong into the new forms and effects that it produces. – James Bridle
  133. ...what don’t we know?
  134. ...will it add meaning?
  135. ...will it bring us closer together?
  136. ...will we all participate equally?
  137. ...and how will it make us feel?
  138. breakout #5 Many of us will have an opportunity to shape the devices, behaviours, and experiences of tomorrow. What will we choose to do?
  139. thank you