The internet of things is for people

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If your job is to make things for the web, and the company you work for doesn’t build fitness trackers, or robots, or smart light bulbs, or a cloud service that aims to connect all these things, you could be forgiven for not caring all that much about today's Internet of Things. My aim with this talk is to shift the conversation away from things and back to people. In doing so, I hope to also arm you with tools to better understand, and find your place, within this complex but fascinating landscape.

First presented at Generate Conference in San Francisco on July 15, 2016.

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The internet of things is for people

  1. 1. https://www.flickr.com/photos/art_inthecity/14935446258/ The Internet of Things is for people…
  2. 2. THE INTERNET OF THINGS IS FOR PEOPLE Hans Hemmert + unknown artist
  3. 3. hello… Monday, 4:09 pm Hans Hemmert + unknown artist THE INTERNET OF THINGS IS FOR PEOPLE
  4. 4. hello… Monday, 4:09 pm I’ve spent the past 10 years helping people understand that mobile is about people…not devices. Monday, 4:09 pm Hans Hemmert + unknown artist THE INTERNET OF THINGS IS FOR PEOPLE
  5. 5. hello… Monday, 4:09 pm I’ve spent the past 10 years helping people understand that mobile is about people…not devices. Monday, 4:09 pm Thanks to mobile, 3 billion of us are now connected, and the web remains the best platform to reach all of us. Monday, 4:09 pm Hans Hemmert + unknown artist THE INTERNET OF THINGS IS FOR PEOPLE
  6. 6. hello… Monday, 4:09 pm I’ve spent the past 10 years helping people understand that mobile is about people…not devices. Monday, 4:09 pm Thanks to mobile, 3 billion of us are now connected, and the web remains the best platform to reach all of us. Monday, 4:09 pm So today i’m hoping to get you thinking about the massive opportunity that lies at the intersection of mobile, the web and the physical world. Monday, 4:09 pm Hans Hemmert + unknown artist THE INTERNET OF THINGS IS FOR PEOPLE
  7. 7. .o88o. . oooo 888 `" .o8 `888 .oooo. o888oo .ooooo. oooo oooo ooo ooo. .oo. .oo. .ooooo. ooo. .oo. .o888oo 888 .oo. .oooo.o .oooo. .oooooooo .ooooo. `P )88b 888 d88' `88b `88. `88. .8' `888P"Y88bP"Y88b d88' `88b `888P"Y88b 888 888P"Y88b d88( "8 `P )88b 888' `88b d88' `88b .oP"888 888 888ooo888 `88..]88..8' 888 888 888 888 888 888 888 888 888 888 `"Y88b. .oP"888 888 888 888 888 d8( 888 888 888 .o `888'`888' 888 888 888 888 888 888 888 888 . 888 888 o. )88b d8( 888 `88bod8P' 888 888 `Y888""8o o888o `Y8bod8P' `8' `8' o888o o888o o888o `Y8bod8P' o888o o888o "888" o888o o888o 8""888P' `Y888""8o `8oooooo. `Y8bod8P' d" YD "Y88888P'
  8. 8. What new technology do you want to hear about at the View Source Conference this Fall? #ViewSource View Source Conference @viewsourceconf https://www.flickr.com/photos/leweb3/6484375865 IoT Service Workers Web Assembly Web VR
  9. 9. What new technology do you want to hear about at the View Source Conference this Fall? #ViewSource May 17, 2016, 133 votes - Final Results View Source Conference @viewsourceconf 20% Web VR 36% Web Assembly 33% Service Workers 11% IoT https://www.flickr.com/photos/leweb3/6484375865
  10. 10. the result, while disappointing was not exactly shocking… https://giphy.com/gifs/PFwKHjOcIoVUc
  11. 11. Consumer Computers Communications Automotive Medical Industrial 2025 95.5Bconnected devices 2014 19.7B connected devices 5x http://archive.eettaiwan.com/www.eettaiwan.com/STATIC/PDF/201507/SiliconLabs.pdf Medical Automotive Communications Industrial IHS Technology predicts: In < 10 years it's estimated that there will be close to 100 billion connected devices…
  12. 12. https://www.flickr.com/photos/40054618@N03/5140728113/ yet when I speak to people who make things for the web… for illustrative purposes only…
  13. 13. http://mattturck.com/wp-content/uploads/2016/03/Internet-of-Things-2016.png few are able to 
 situate themselves within its already massive ecosystem
  14. 14. https://www.flickr.com/photos/smithwithclass/25633623906 because IoT touches so many ‘things’, we've all developed our own definitions and mental models…
  15. 15. which only rarely touch the web. https://www.flickr.com/photos/developersteve/24055957073/
  16. 16. it’s also still rare to find a web interface that enables us to inspect or meaningfully control… today
  17. 17. https://nest.com/thermostat/meet-nest-thermostat/ a home automation system
  18. 18. https://sen.se/about/press/ a smart appliance
  19. 19. https://www.flickr.com/photos/adactio/8225142742/ a drone
  20. 20. https://www.flickr.com/photos/curious_e/10642468063 a wearable sensor Moocall activity sensor
  21. 21. http://www.logisticsandsupplychain.com/volvo-driverless-trucks-take-part-in-platooning-challenge/ a convoy of autonomous vehicles
  22. 22. https://wtvox.com/cyborgs-and-implantables/biometric-tattoos/ whatever this is…
  23. 23. http://industrialiot5g.com/20160607/channels/news/industrial-iot-tag23 …or some variation of these for B2B, industrial, or healthcare sectors
  24. 24. https://www.flickr.com/photos/wwward0/16321667606 part of this has been down to technology gaps, and the good news is that many of these barriers are about to fall away…
  25. 25. https://www.pinterest.com/pin/417075615463765899/ EARLY VR ATTEMPT source unknown technology gaps are however rarely the only reason technologies get stuck…
  26. 26. to better understand what else may be holding IoT back, let’s take a brief journey into the past…
  27. 27. Courtesy Xerox PARC “UBIQUITOUS COMPUTING”1998, MARC WEISER, Xerox PARC
  28. 28. https://www.flickr.com/photos/aigle_dore/18594191701 a networked world of millions of connected objects that collect and spit out data that we (or other objects)
 may then act upon…
  29. 29. there’s a parallel here with the early days of mobile, because it’s pretty easy to fixate on the ‘device’ part… precious…
  30. 30. but ubiquitous computing was never really meant to be about devices… it was about people https://www.flickr.com/photos/jamescridland/613445810/
  31. 31. Ubiquitous computing is roughly the opposite of virtual reality. Where virtual reality puts people inside a computer-generated world, ubiquitous computing forces the computer to live out here in the world with people. —Marc Weiser
  32. 32. although crude by today’s standards, we can see fragments of this in the very first ‘ubicomp’ experiments…
  33. 33. TOASTER + SWITCH + TCP/IP John Romkey, Simon Hackett,
 1990 JOHN ROMKEY’S INTERNET TOASTER a Sunbeam Deluxe Automatic Radiant Control Toaster whose ‘on’ switch could be controlled using the internet
  34. 34. WEBCAM + COFFEE POT + TCP/IP Quentin Stafford-Fraser, Paul Jardetzky 1991 TROJAN ROOM COFFEE POT a webcam pointed at the pot provided a live 128×128px greyscale picture that helped people working in other parts of the building avoid pointless trips for coffee
  35. 35. DANGLING STRING a ‘calm technology’ object that used sound and movement to provide an ambient representation of the office’s ethernet traffic 8FT PLASTIC SPAGHETTI + MOTOR Natalie Jeremijenko 1995
  36. 36. *Romkey also co-created TCP/IP, so we really shouldn’t complain :) https://www.flickr.com/photos/matoken/4681959147 Romkey’s toaster was a toy*, a way to ask the question: “Can we connect this to the internet?” - it was more about the thing, and less about the people who used it…
  37. 37. https://www.flickr.com/photos/macrj/7220740276/ the other two experiments, asked questions that were far less well defined, but fundamentally more important…
  38. 38. “Romkey’s toaster was clever, a technical triumph that took something analogue and made it digital and widely connected. But the Trojan Room Coffee Pot was useful. It was useful because it understood that all physical spaces and almost all appliances and devices in the world are social, are shared and that fundamentally, above everything else, they have to operate in a world full of humans. ” — Tom Coates
  39. 39. http://www.popularmechanics.com/cars/a13942/3-reasons-why-driverless-cars-arent-ready-for-the-road/ from networks of self-driving cars that promise to reduce accidents and more equitably use urban resources, to Blood Glucose Meters that proactively reorder test strips so you never run out… IoT promises to usher in a healthier, more productive, efficient, and (hopefully) happier world
  40. 40. right now however IoT appears just about ready to fall off a cliff… especially at the consumer levelIoT is here Source: Gartner 2016
  41. 41. I believe part of the reason for this, is that while the value of industrial IoT is often clear… NOT to scale IoT Value Proposition: Like this Kiva warehouse robot, Komatsu autonomous truck and this Fibaro flood sensor. NOT to scale
  42. 42. many of today’s smart consumer objects are a bit like Romkey's toaster… if not literally
  43. 43. 9 2 mytoaster @mytoaster • Feb 23 Toasting many of today’s smart consumer objects are a bit like Romkey's toaster… if not literally
  44. 44. 16 9 mytoaster @mytoaster • Feb 23 Done Toasting 9 2 mytoaster @mytoaster • Feb 23 Toasting many of today’s smart consumer objects are a bit like Romkey's toaster… if not literally
  45. 45. 4 8 mytoaster @mytoaster • Mar 2 Toasting 16 9 mytoaster @mytoaster • Feb 23 Done Toasting 9 2 mytoaster @mytoaster • Feb 23 Toasting many of today’s smart consumer objects are a bit like Romkey's toaster… if not literally
  46. 46. 15 5 mytoaster @mytoaster • Mar 2 Done Toasting 4 8 mytoaster @mytoaster • Mar 2 Toasting 16 9 mytoaster @mytoaster • Feb 23 Done Toasting 9 2 mytoaster @mytoaster • Feb 23 Toasting many of today’s smart consumer objects are a bit like Romkey's toaster… if not literally
  47. 47. 11 3 mytoaster @mytoaster • May 8 Toasting 15 5 mytoaster @mytoaster • Mar 2 Done Toasting 4 8 mytoaster @mytoaster • Mar 2 Toasting 16 9 mytoaster @mytoaster • Feb 23 Done Toasting 9 2 mytoaster @mytoaster • Feb 23 Toasting many of today’s smart consumer objects are a bit like Romkey's toaster… if not literally
  48. 48. 14 7 mytoaster @mytoaster • May 8 Done Toasting 11 3 mytoaster @mytoaster • May 8 Toasting 15 5 mytoaster @mytoaster • Mar 2 Done Toasting 4 8 mytoaster @mytoaster • Mar 2 Toasting 16 9 mytoaster @mytoaster • Feb 23 Done Toasting 9 2 mytoaster @mytoaster • Feb 23 Toasting many of today’s smart consumer objects are a bit like Romkey's toaster… if not literally
  49. 49. 14 7 mytoaster @mytoaster • May 8 Done Toasting 11 3 mytoaster @mytoaster • May 8 Toasting 15 5 mytoaster @mytoaster • Mar 2 Done Toasting 4 8 mytoaster @mytoaster • Mar 2 Toasting 16 9 mytoaster @mytoaster • Feb 23 Done Toasting mytoaster @mytoaster • Feb 23 Toasting 19 12 mytoaster @mytoaster • Jun 16 Toasting many of today’s smart consumer objects are a bit like Romkey's toaster… if not literally
  50. 50. 14 7 mytoaster @mytoaster • May 8 Done Toasting 11 3 mytoaster @mytoaster • May 8 Toasting 15 5 mytoaster @mytoaster • Mar 2 Done Toasting 4 8 mytoaster @mytoaster • Mar 2 Toasting mytoaster @mytoaster • Feb 23 Done Toasting 19 12 mytoaster @mytoaster • Jun 16 Toasting 24 37 mytoaster @mytoaster • June 16 Done Toasting many of today’s smart consumer objects are a bit like Romkey's toaster… if not literally
  51. 51. beautifully designed often expensive hero objects with the internet, sensors or embedded computation bolted on Satis smart toilet
  52. 52. objects that are designed with a long-term and often exclusive relationship in mind… Satis smart toilet
  53. 53. a relationship that is reinforced by the need to download an app before you can benefit from the object’s ‘smarts’…
  54. 54. while Romkey’s toaster (and many of today’s IoT objects) are undeniably of the internet… I can haz internets!
  55. 55. the Dangling String and Trojan Room Coffee Pot feel more fundamentally of the web… CAUTION Live Wire
  56. 56. not because of the technologies they used < but the values they represented and the opportunities they enabled…
  57. 57. http://www.forbes.com/sites/parmyolson/2015/04/14/nokia-confirms-advanced-takeover-talks-with-alcatel-lucent/ Internet of Things values & opportunities? immediate ✓ inclusive ✓ user driven ✓ serendipitous ✓ ephemeral ✓ extensible ✓ unobtrusive ✓
  58. 58. I’m not suggesting that current IoT products don’t espouse these values… but I do know that many of them come for free when you create experiences using the web https://www.flickr.com/photos/lesardevelopment/9520725490/
  59. 59. https://www.flickr.com/photos/mwichary/3645906412 and as it happens, a growing number 
 of technologies are converging that could 
 enable us to embed these values into the way we think and build for IoT
  60. 60. PHYSICAL WEB enables you to see a list of URLs being broadcast by objects in the environment around you Physical Web https://google.github.io/physical-web https://www.flickr.com/photos/mwichary/3645906412 http://dotsignals.org/google_popup.php?cid=441 http://roaminghunger.com/dub-pies/ http://www.nytimes.com/ http://nwc.co/ http://breakawaycourier.com/ http://www.mta.info/
  61. 61. the beacon a thing that broadcasts a URL the specifications for all of these parts is open source. the scanner (browser) a thing that scans for, retrieves, and displays the list of nearby URLs the physical web is pretty simple —it has two parts
  62. 62. *this beacon is made by Estimote but there are many other brands available intermittently active Bluetooth Low Energy (BLE) radio transmitter** tiny, long-life (~2yrs) battery or other power source *many* sizes and form factors today's beacons are tiny objects that you stick on a wall… **mDNS and wi-fi direct support are also being considered
  63. 63. http://www.spearinteriors.com/portfolio/space-planning/attachment/spaceplan03/ Permanently broadcasts “I love you”… Turn me off from a distance. Change my colour! Understand how I work and where to recycle me… Check what materials I’m made of when Craigslisting… but in the near future, the ability to broadcast URLs may also be embedded into all sorts of ‘smart’ things around us
  64. 64. the job of the beacon…
  65. 65. https://shortURL.io is to broadcast a URL at regular intervals…
  66. 66. …which a user’s browser grabs, and displays in a list* with other nearby beacons whenever the user requests it *…it also runs the URL through a proxy to protect the user from spam and mask their presence until they choose to directly interact with a URL https://shortURL.io
  67. 67. https://webPage.io the user is then free to follow any of the links……and then?
  68. 68. https://webPage.io …that’s technically it. All subsequent interactions between the user and site take place on the web
  69. 69. BUT IT’S JUST A WEB SITE
  70. 70. but it's just a website… Friday, 1:09 pm BUT IT’S JUST A WEB SITE
  71. 71. exactly, but combine a URL with a place and time, and you can do all sorts of useful stuff… Friday, 1:09 pm but it's just a website… Friday, 1:09 pm BUT IT’S JUST A WEB SITE
  72. 72. exactly, but combine a URL with a place and time, and you can do all sorts of useful stuff… Friday, 1:09 pm but it's just a website… Friday, 1:09 pm …like deep-diving to more useful and relevant content Friday, 1:10 pm BUT IT’S JUST A WEB SITE
  73. 73. exactly, but combine a URL with a place and time, and you can do all sorts of useful stuff… Friday, 1:09 pm …like deep-diving to more useful and relevant content Friday, 1:10 pm Transport for London Tube, DLR & London Overground Part closureLondon Overgroud Part closureNorthern Service closedWaterloo & City Good service on all other lines Friday, 1:10 pm
  74. 74. Transport for London Tube, DLR & London Overground Part closureLondon Overgroud Part closureNorthern Service closedWaterloo & City Good service on all other lines Friday, 1:10 pm a superpower of the web however, is it’s extensibility…the ability to layer technologies to progressively enhance the experience Friday, 1:10 pm
  75. 75. Good service on all other lines Friday, 1:10 pm a superpower of the web however, is it’s extensibility…the ability to layer technologies to progressively enhance the experience Friday, 1:10 pm Transport for London Tube, DLR & London Overground Friday, 1:11 pm 20 minutes Notify me if wait exceeds: The average wait time at the North Entrance is 12 minutes.
  76. 76. is it’s extensibility…the ability to layer technologies to progressively enhance the experience Friday, 1:10 pm Transport for London Tube, DLR & London Overground Friday, 1:11 pm 20 minutes Notify me if wait exceeds: The average wait time at the North Entrance is 12 minutes. Transport for London Tube, DLR & London Overground Friday, 1:11 pm Lost? Chat with one of our agents. start chat any (web) technology can inhabit one of those layers but the camera API, service workers, web notifications, webRTC, progressive web apps and webVR/ AR feel most promising as materials… web notifications + service workers webRTC + notifications (to re-engage)
  77. 77. with which to offer situated experiences using small, context-rich applications Snapchat’s Geofilters are tiny content bundles that become available at a given time and location. Using the Camera API, you can begin to imagine creating similar experiences using the web Source: Techcrunch
  78. 78. https://www.flickr.com/photos/mwichary/3645906412 the physical web can also be used to expose and enable interactions with physical things…
  79. 79. interactions that are equally serendipitous, and ephemeral, but can be enjoyed beyond the screen… The Panic Sign Founded in Portland in 1997, it took Panic 15 years to get a sign. We want it to be Portland’s sign, too. Come down to SW 11th & Burnside at night, and go on—change our colors! internet
  80. 80. “It’s about giving guests the chance to play. For us, that was the main purpose… It’s about engaging with your environment and the people around you…our goal is to
 make it as simple as possible.”

 - Jeff Voris, R&D Imagineer Disney’ browser-based game enables visitors to play against other guests using Mickey’s Fun Wheel as a giant game board. At the end, the winner gets to control the lights! https://www.flickr.com/photos/21016795@N04/5034545959/
  81. 81. using Web , we'll be able to take this one step further… https://www.flickr.com/photos/craigmdennis/3028922418
  82. 82. WEB BLUETOOTH an open web standard that enables users to—in a secure and privacy preserving way— discover, communicate with, and directly control smart devices using a web page Web Bluetooth on Github https://github.com/WebBluetoothCG/
  83. 83. like the physical web, this specifications has been designed to respect user safety and privacyDrone Controller CONNECT
  84. 84. Drone Controller SEARCHING… Parrot Drone Playbill candle https://googlechome.github… want to pair with: Not seeing your device? Search again or Get help. PAIR all of these specifications are designed to be safe and mindful of user privacy
  85. 85. CONNECTED DISCONNECTFLIPTAKE-OFF CONNECTED PLEASE ROTATE YOUR DEVICE all of these specifications are designed to be safe and mindful of user privacy
  86. 86. CONNECTED DISCONNECTFLIP TAKE-OFF demo time…
  87. 87. https://hacks.mozilla.org/2015/08/flying-a-drone-in-your-browser-with-webbluetooth/ (…as the connection is direct, if this were a Progressive Web App you could save it and use it offline the next time around)
  88. 88. New web technologies that reach into physical world physical web ✓ service workers ✓ web Bluetooth ✓ camera API ✓ webRTC ✓ webVR/AR ✓ progressive web apps ✓ whatever comes next… ✓ Internet of Things values & opportunities immediate ✓ inclusive ✓ user driven ✓ serendipitous ✓ ephemeral ✓ extensible ✓ unobtrusive ✓ secure ✓ http://www.forbes.com/sites/parmyolson/2015/04/14/nokia-confirms-advanced-takeover-talks-with-alcatel-lucent/ connect the dots…
  89. 89. https://www.flickr.com/photos/tommypayne/8966770316 choosing the web to enable experiences in the physical world doesn’t just expand the possibility space for IoT…
  90. 90. https://www.flickr.com/photos/kristoffer-trolle/16502038801 Metropol Parasol Seville, Spain it compels us to re-think the very shape of the web…
  91. 91. from a network of monolithic ‘destinations’… https://www.flickr.com/photos/arrighi/8562416557/
  92. 92. …to one of small, non-linear, distributed,
 and serendipitously discoverable
 (and ideally shareable) experiences https://vimeo.com/150736956 Special Kit Kat in Japan include a pyramid screen, that when placed on your smart phone while playing the YouTube video, makes the artist comes to life, as a 3D hologram
  93. 93. so to close, I will leave you with one request…
  94. 94. https://www.flickr.com/photos/ian-arlett/19869971545/ Start today. Take some time to get to know the new technologies that enable pathways between the web and physical world…
  95. 95. by 2018 there will already be more connected things than mobile devices… https://www.google.com/patents/US8246454
  96. 96. the social norms and business models that drive these future things won’t just define our relationships with the spaces around us… https://www.reddit.com/r/pokemongo/comments/4s8p51/operation_save_real_life_pokemon_is_a_pok%C3%A9mongo/
  97. 97. they will often define the very way that we live our lives… HYPER-REALITY, Keiichi Matsuda, https://vimeo.com/chocobaby
  98. 98. lives surrounded by actors that we may not always see… NEXT generation beacon system-on-a-chip (SoC) (includes ARM + BLE + NFC) Today's Estimote beacon https://twitter.com/stevecheney/status/751068334012104704
  99. 99. (this future is imaginary, and critical) or control… Sensor Garbage slot dynamic advertisement informs the algorithm City of London orders Renew to stop tracking citizens with its trash cans
  100. 100. 2.3K 2.6K mytoaster @mytoaster • May 8 Whoever dropped the elevators database please restore it from backups so I can go outside. …or completely understand. 1 44 Jamie Duncan @jamieeduncan • Jul 7 @samkottler I hear the stairs are writing to a flat file. just take those. :) https://twitter.com/samkottler/status/751104712259297280
  101. 101. choosing the web as a material with which to explore the physical world doesn’t merely enable new experiences—it enables us to challenge existing narratives… https://twitter.com/internetofshit/status/633278514284920833
  102. 102. https://www.flickr.com/photos/126654539@N08/16352900150/ and take a step towards a future where the web’s values are baked into the very way we think about IoT…
  103. 103. https://www.flickr.com/photos/aigle_dore/18594191701 inclusive, serendipitous, ephemeral, shareable, universal…
  104. 104. Technology is the active human interface with the material world. —Ursula K. LeGuin
  105. 105. hello@yiibu.com https://www.youtube.com/watch?v=h6rnkFNRpPI http://creativecommons.org/licenses/by/2.0 many thanks to the amazing photographers on presentation deck available from http://www.slideshare.net/yiibu follow us on twitter @yiibu licensed contact us at thank you

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