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What makes a great product manager? Slide 1 What makes a great product manager? Slide 2 What makes a great product manager? Slide 3 What makes a great product manager? Slide 4 What makes a great product manager? Slide 5 What makes a great product manager? Slide 6 What makes a great product manager? Slide 7 What makes a great product manager? Slide 8 What makes a great product manager? Slide 9 What makes a great product manager? Slide 10 What makes a great product manager? Slide 11 What makes a great product manager? Slide 12 What makes a great product manager? Slide 13 What makes a great product manager? Slide 14 What makes a great product manager? Slide 15 What makes a great product manager? Slide 16 What makes a great product manager? Slide 17 What makes a great product manager? Slide 18 What makes a great product manager? Slide 19 What makes a great product manager? Slide 20 What makes a great product manager? Slide 21 What makes a great product manager? Slide 22 What makes a great product manager? Slide 23 What makes a great product manager? Slide 24 What makes a great product manager? Slide 25 What makes a great product manager? Slide 26 What makes a great product manager? Slide 27 What makes a great product manager? Slide 28 What makes a great product manager? Slide 29 What makes a great product manager? Slide 30 What makes a great product manager? Slide 31 What makes a great product manager? Slide 32 What makes a great product manager? Slide 33 What makes a great product manager? Slide 34 What makes a great product manager? Slide 35 What makes a great product manager? Slide 36 What makes a great product manager? Slide 37 What makes a great product manager? Slide 38 What makes a great product manager? Slide 39 What makes a great product manager? Slide 40 What makes a great product manager? Slide 41 What makes a great product manager? Slide 42 What makes a great product manager? Slide 43 What makes a great product manager? Slide 44
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What makes a great product manager?

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In this talk, I cover the product mindset that great product managers have and keep expanding. However, you don't need to be a product manager to develop a product mindset!

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What makes a great product manager?

  1. 1. WHAT MAKES A GREAT PRODUCT MANAGER? Marc Abraham, Agile Product Open Toronto @MAA1
  2. 2. TAKE A MOMENT! WHO IS OR KNOWS A GREAT PM?! @MAA1
  3. 3. @umityildirim*
  4. 4. “FRUITS OF THE VINE AND WORK OF HUMAN HANDS” WHAT IS A “PRODUCT”? @MAA1
  5. 5. YES OR NO? TELL ME, ARE THESE PRODUCTS? @MAA1
  6. 6. @cdx2*
  7. 7. @garminb*
  8. 8. @jxk*
  9. 9. @danielkorpai*
  10. 10. A product is a tangible output, which can be measured and counted A service is an intangible benefit, which can be related to a product @MAA1
  11. 11. @danielkorpai @frizz @frizz*
  12. 12. @danielkorpai @fsmurrayphotography*
  13. 13. @fsmurrayphotography @hckmstrrahul*
  14. 14. OPERATING AT THE INTERSECTION OF CX, TECH AND BUSINESS SO WHAT IS “PRODUCT MANAGEMENT”? @MAA1
  15. 15. — Marty Cagan (SVPG) THE ROLE OF THE PRODUCT MANAGER IS TO DISCOVER A PRODUCT THAT IS VALUABLE, USABLE AND FEASIBLE. ” “ @MAA1
  16. 16. A product has its own lifecycle, from conception to termination A project is a standalone piece of work, governed by set scope, budget and time @MAA1
  17. 17. CUSTOMER - CURIOSITY - CREATIVITY - CLARITY WHAT MAKES A PRODUCT MANAGER “GREAT”? @MAA1 A STRONG PRODUCT MINDSET
  18. 18. — Robert Half (Robert Half International) WHEN THE CUSTOMER COMES FIRST, THE CUSTOMER WILL LAST. ” “ @MAA1
  19. 19. Great product managers are customer centric: Who is your customer? What are their problems and needs, why? Learning early and often from (target) customers - quant + qual Behavioural / attitudinal learning (e.g. analytics, user tests, problem interviews) @MAA1
  20. 20. @fsmurrayphotography
  21. 21. Great product managers are curious: Why? Why (not)? What will the impact be? What are the unknowns? Learning early and often - Testing assumptions + hypotheses What if? Things go wrong or scenario A or B occurs? @MAA1
  22. 22. @fsmurrayphotography @josephandjosephandjoseph*
  23. 23. — Edward de Bono CREATIVITY INVOLVES BREAKING OUT OF EXPECTED PATTERNS IN ORDER TO LOOK AT THINGS IN A DIFFERENT WAY. ” “ @MAA1
  24. 24. Great product managers are creative: Finding solutions to new + existing problems or opportunities Comfortable embracing constraints (e.g. time, scope, budget) Switching perspectives through customer empathy and ‘red teaming’ exercises @MAA1
  25. 25. @fsmurrayphotography @joannakosinska*
  26. 26. Great product managers provide clarity: What is the direction of travel for the product? Drive a clear product vision Expert at taking people on a journey to solve a problem or opportunity (e.g. sharing performance data and customer feedback, early + often). Listen. Listen. Listen. How do we collaborate? What are the responsibilities, accountabilities and boundaries? @MAA1
  27. 27. @nate_dumlao*
  28. 28. TELL ME! WHAT HAVE YOU SEEN NOT SO GREAT PRODUCT PEOPLE DO / DON’T DO? @MAA1
  29. 29. Not so great product people don’t have a relentless customer focus: “Why are you building this?" “Because my CEO / CFO / COO / CTO wants it” “My customer wants it?” “Cool, but why?” “Is it a need or a want?” “How do you know?” When was the last time you engaged with (target) customers? How well do you understand their needs or problem space? @MAA1
  30. 30. @ecowarriorprincess*
  31. 31. Not so great product people focus on outputs over outcomes: An outcome is a change in human behaviour that drives business results In other words: people doing more or less of something Not: we delivered this project, on to the next one! @MAA1
  32. 32. @hostreviews*
  33. 33. Not so great product people are a lot less data informed: Not setting measurable goals or tracking product performance Therefore not using data and learnings to inform decisions and product iterations Accountability measured by projects delivered instead of impact created @MAA1
  34. 34. @jontyson*
  35. 35. DEVELOP YOUR PRODUCT MINDSET BUT YOU DON’T NEED TO BE A PRODUCT MANAGER! @MAA1
  36. 36. @fsmurrayphotography @airfocus*
  37. 37. Be customer centric: Who is my customer? What are their needs or problems Where to start? Speak to (target) customers, conduct problem interviews Study the data, understand the behaviours of your customer segment(s) How are competitors - direct + indirect - are serving our (target) customers? @MAA1
  38. 38. You can create clarity: What are we (not) doing? Why? Who do you need to be clear with? Where to start? Vision, where do we want to get to? Why? What does success look like? What’s our baseline? Roles, responsibilities and accountability Conduct regular product retrospectives @MAA1
  39. 39. Creative problem solving: Identify + assess different ways of looking at a problem, compare and contrast options Where to start? “What if?” Embrace constraints and work backwards Crazy 8’s - good and bad ideas @MAA1
  40. 40. You can be curious: Why? Who? What? How? Where to start? Find the right question to (re) frame the problem and find a way forward Willing to be wrong, by seeking out the things you don’t know or don’t (yet) have an answer to Develop your own go-to questions; “Just for my learning, can you please explain?” “What kind of risks most concern you, why?” @MAA1
  41. 41. @austris_a*
  42. 42. CUSTOMER - CURIOSITY - CREATIVITY - CLARITY WHAT MAKES A PRODUCT PERSON “GREAT”? @MAA1 A STRONG PRODUCT MINDSET
  43. 43. MARCABRAHAM.COM THANK YOU! @MAA1 * these images can all be found on unsplash.com
  • DannyWong14

    May. 4, 2021

In this talk, I cover the product mindset that great product managers have and keep expanding. However, you don't need to be a product manager to develop a product mindset!

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