Who is your ideal leader or mentor? The experience of becoming the shadow of a leader you admire for one day in their business. Giannis Sorotos (Creative Director), The Newtons Laboratory Creative Agency

1. JOB SHADOWING
PROJECT
A D & P R L A B
L E A D E R S H I P S K I L L S L A B
P o l i x e n i - G e o r g i a N t a v r a n o g l o u
( 4 1 1 4 1 0 3 5 )

2. GIANNIS
SOROTOSCREATIVE DIRECTOR

3. BIO
Copywriter
D’Arcy Athens,
JWT Spot Athens
Adel Saatchi & Saatchi
DOT Dash
Leo Burnett
Creative Director
Leo Burnett
The Newtons Laboratory
Giannis Sorotos has done work for many Greek and International clients
and he has won awards and distinctions both in Greece and abroad.

4. BIO
Passions: Music & Sports
Radio producer
(Rock FM, Epikoinonia FM, etc)
Music journalist
(POP & ROCK, mixgrill.gr, etc.)
Music supervisor in plays at the
Greek Art Theatre, the Skrow
Theater and more.
In 2016 Giannis he started collaborating with Panteion University as an
External Instructor teaching with Eric Parks "The Art of Storytelling".
and...Olympiakos!

5. the success
The Newtons Laboratory became Ad Agency Of The Year at Ermis Awards 2017.
An excellence wins for the second time in seven years of Newton's operation.
With 30 awards, and many restless ideas, the company managed to stand out for its creative work and
its effective strategy. Among other things, he was awarded the Integrated Campaign
and 3 Grand Ermis Awards.

6. Two Winbank Winners for Piraeus Bank were
honored with the Integrated Campaign Award
and Grand Ermis in the campaigns. The "Magic
Cherries" of SCPP won Grand Ermis in the
Outdoor category, while SIEMENS won Grand
Ermis in Radio Messages. Gold was also honored
by WIND for F2G "FLAME"

7. THE EXPERIENCE
When Shadowing in Newtons was more enjoyable than the expectable.

8. WHEN YOU
DON'T
UNDERSTAND
THAT
NEWTON'S
LABORATORY
IS HERE.

9. when in the
entrance of
creative
department
you meet with
newtons' spirit

10. WHEN YELLOWS
ARE
EVERYWHERE!

11. EVEN IN THE
ENTRANCE
OR
IN THE
BATHROOM!

12. when in the
break time
you know
how to enjoy
and be
creative
again.

13. BUT LET'S TALK SERIOUSLY..

14. The creative
department
Open Space/ No Walls
Artistic/ Colourful Decoration
Bright/ Attractive

15. the office
Giannis' office declares a crazy, full-of-creativity Creative
Team, which not only works for its clients but also realizes
the magic of this job by enjoying all together, taking
extraordinary photos, writing humouristic slogans, creating
theirown stories, memories that keep all the Team
energetic and unique.

16. WHEN GIANNIS' OFFICE
DECLARES HIS OWN BRAND
An office full of:
Crazy Giannis' Team Photos
Successful works for his clients
Olympiakos objects
Music
Sport News
and mostly full of PEOPLE:
His talented team:
Sandra, James, Dimitris & Ioanna
The Accounts managers
The rest of Creative Team

17. 2 DAYS OF SHADOWING
Meeting the Creative and Account Teams
Watching the morning reminding tasks for clients
Watching discussion's between Account's &
Creative tasks they have to solve together.
Reading real client's briefs and participating in
Ideas' Brainstorming for companies like:
OPAP
PIREUS' BANK
CENTRE OF LIFE
WIND
Eating all together
Talking with Giannis' team
Understanding in real time how a Creative
Department works and coordinates its client's tasks
(because one wasn't enough!)

18. SO WHY GIANNIS
IS A LEADER?
Even though he doesn't show
or admit his status but deeply
he knows it?

19. BECAUSE HE IS NOT A TYPICAL LEADER!
He combines creativity both in his work life & real life.

20. BECAUSE HE INSPIRES AND
HE IS INSPIRED FROM HIS TEAM.
They are a lively team, friends, storytelleres for their clients
and mostly for themselves.

21. BECAUSE HIS WORK'S SUCCESS COMES
FROM HIS TEAM'S SUCCESS.

22. BECAUSE...
He has always the office's door
opened.
Because he has
a lively child spirit.
He controls everything by means
of "Organised Creative Chaos".
He multitasks, doing at the same
time brainstorming, listening and
singing music, talking about
sports news, making breaks and
talking with at least 3 different
people at the same moment.
He inspires, encourages and tries
for young talented people.
He listens everything even you
haven't realized it.

23. Thank You!