1. WE ARE NOT
THAT BAD

2. WE ARE 5
STUDENTS
LUCAS AURÉLIEN THOMAS JULES PAUL
CHEVILLARD FOUACHE BOUILLOT SEDNAOUI GEORGE
@CHELUCAS @A_FOUACHE @THOMASBOUILLOT @JSEDNAOUI @PAUL_PARTRIDGE

3. FROM THE
ISCOM
COMMUNICATION & ADVERTISING SCHOOL
PARIS.

4. A FEW WEEKS AGO,

5. FOR THE
FRENCH

6. IN A SCHOOL
COMPETITION:

7. THE BRIEF WAS TO
CREATE AN EVENT

8. TO DYNAMISE THEIR BRAND.

9. SO
WE DECIDED...

10. TO CREATE

11. THE FIRST COLLABORATIVE
DIGITAL ART

12. BY USING THE WII
TECHNOLOGY,

13. TO ENGAGE PEOPLE,

14. TO SHARE A MOMENT.

15. SO, HOW DOES
IT WORK?

16. BY USING THE WIIMOTE,

17. PEOPLE ARE THROWING
STAINS TO A SCREEN

19. LIKE THIS…

20. IN DIFFERENT SIZES…

21. DIFFERENT COLOURS…

22. AND EVERYWHERE.

23. WITHIN A STAND
LIKE THIS ONE:

24. Projector
Vidéo-projecteur
Screen
Ecran Détecteur
Receptor
Pinceau avec capteur
Wiimote

25. BUT!

26. AT THE
BEGINNING...

27. THE ADVERTISER IDENTITY
WOULD NOT BE REVEALED.

28. IT WILL APPEAR
NATURALLY...

35. TO FINALLY GIVE
THE FIRST
COLLABORATIVE ART
MADE ON SCREEN

36. IN SOME PLACES
LIKE THOSE...

40. THIS EVENT WOULD
HAVE CHANGE
3 THINGS
FOR THE

41. 1
A FIRST STEP
ON INVOLVMENT

42. 2
A NEW & MODERN
VISION

43. 3
MOTIVATION
TO GIVE
TIME & MONEY

44. BUT

45. SADLY...

46. WE DIDN’T GET THE FIRST PRIZE

47. BUT
TODAY

48. WE ARE
REALLY
PROUD

49. TO SEE
SAATCHI
& ARIEL’S...

50. NEW
CREATION:

51. «BIG STAIN»

56. Results :
- 113% INCREASE IN SALES
- 300% INCREASE IN BRAND AWARENESS
- OVER $1 000 000 PR VALUE

57. "This is probably the biggest
stain people have ever made,"
Wendy Chan, Creative Director, Saatchi &
Saatchi Guangzhou.

58. WITH
YOUR
WORK

59. QUITE SIMILAR AS OURS…

60. (BE CAREFUL AT
JOELAPOMPE.NET)

61. WE HAVE SEEN,

62. WHAT OUR CAMPAIGN
COULD HAVE DONE

63. AND THE EFFECTS ON THE
ADVERTISING WORLD.

64. WE JUST
WANTED TO

65. THANK
YOU
VERY
VERY
MUCH

66. CONGRATS TO
Credits:
Title: Big Stain
Client: P&G Ariel
Client Contact Name: Alan Zong
Agency: Saatchi & Saatchi Great Wall Advertising Co. Ltd.
Guangzhou Branch
Creatives: Fan Ng, Wendy Chan, Jonathan Ip, Andy
Greenaway, Edmund Choe,
Henry Chu (Pill & Pillow HK)
Director: Eddy Chan, Lee Wai Kai
Music title & Artist: Drum

67. TEAM
LUCAS AURÉLIEN THOMAS JULES PAUL
CHEVILLARD FOUACHE BOUILLOT SEDNAOUI GEORGE
@CHELUCAS @A_FOUACHE @THOMASBOUILLOT @JSEDNAOUI @PAUL_PARTRIDGE

68. WE ARE ALWAYS LOOKING FOR INTERNSHIPS,
SO FEEL FREE TO TWEET OR E-MAIL US.

69. AND, YES WE DO LOVE
STORMTROOPERS

70. PHOTOS CREDITS : YOU CAN CLICK ON EVERY PICTURES TO GET TO THE FLICKR PAGE