In the framework of the Start up lab, we had the opportunity to gain a special experience of how a start up idea is developed and becomes real through the Athens StartUp Weekend 2018 Entrepreneurial Journalism event: Audio & Radio Innovation. Through an original collaboration between Ad & Pr Lab and Antenna Music, the event was held on April 27-29, 2018, at Impact Hub Athens. The start up character of the contest matched with the character of Impact Hub Athens, being a global local social entrepreneurial network that contributes to the development of innovative business structures such as start-ups. The Process: 3 days, 40 hours, 12 ideas

1. A t h e n s S t a r t U p W e e k e n d 2 0 1 8
A U D I O & R A D I O I N N O V A T I O N
E N T R E P R E N E U R I A L J O U R N A L I S M
S U B J E C T : O R G A N I Z A T I O N & M A N A G E M E N T
P R O F E S S O R : D I M I T R A I O R D A N O G L O U

2. F r i d a y , A p r i l 2 7 - 2 9 , 2 0 1 8

3. T H E P R O C E S S
1st Day
Summit in Hill, Plaka
Introduction about the STW, Audio & Radio Innovation
4th Activity: Re-pitching of the selected Ideas and Creation
of the teams.
1st Activity: Split into 10 teams of 7 people
Creation of a short start up story, having as product
an object and as a costumer an animal.
2nd Activity: Pitching of the suggested Ideas.
3rd Activity: Voting and announcement of the proposed
ideas.

4. T H E P R O C E S S
2nd Day
Introduction to BMC Model
Start working the team's ideas through BMC Model
Mentoring during all 2nd day
Workshop: Comic's Storytelling by Lida Tsene
Working the team's ideas until the end of the day
Workshop: Pitching instructions for the final day

5. T H E P R O C E S S
3rd Day
Start completing the Ideas' BMCs
Final Pitching of the Ideas' Presentations
Mentoring until 16.00 pm
Preparation of the Final Presentations
Break Time (30 min) in order the Judges to decide the winners
Announcement of the Winners
Party Time!

6. S p a m R a d i o
&
A n t 1 M e d i a L a b
R a d i o
W o r k s h o p s
B u s i n e s s M o d e l
C a n v a s
M e n t o r s
&
C o a c h e s

7. T H E I D E A

8. P . H . D . R A D I O
P o d c a s t H u b D o o r s
The first Podcst community from
university students to students.
D r e a m T e a m
Nikos Konstantina Xenia Katerina Giorgos

9. O U R BM C
MODEL

10. T H E E X P E R I E N C E

11. 3 D a y s
3 0 H o u r s
1 2 I d e a s
O f T e a m W o r k
L e a r n i n g
t h e B M C M o d e l
U n d e r
P r e s s u r e ,
S t r e s s ,
T i r e d n e s s
W i t h t h e
G u i d a n c e
o f M e n t o r s
& C o a c h e s

12. But...so Good
THAT is True!

13. A l l
T i
m e
M u s i c !
A l l
T i m e
R a d i o !
C e l e b r a t i o n
P a r t y !A l l T i m e
F o o d !
1 0 0 P e o p l e
a l l t o g e t h e r !

14. TEAM
Zarbalas Xaris
Kaouni Katerina
Madias Konstantinos
Ntavranoglou Polixeni Georgia
Xristodoulatou Asimina
Psychogiou Sofia
THANK YOU!