Event Management Simulative Project "Feed Your Brain & Body", (Inspired by 17 Sustainable Development Goals)

•

0 likes•55 views

Panteion University of Social & Political Studies

The 17 Sustainable Development Goals are part of Management and Event thinking. Choosing the 3rd sustainable goal of Good Health and Well Being we focused on a fairly everyday problem for an average employee: physical, mental and nutritional balance in the workplace.Our Central Idea: An app, a weekly workshop event and the project of Show Me Health: "Feed Your Brain & Body", 7 Days, 7 Companies, a simulative project for Event Management Lab part of, AD&PR Lab (Communication Department, Panteion University. A creative idea to improve the employees' life and companies' effectiveness.

Marketing

S H O W M E H E A L T H
F E E D Y O U R B R A I N A N D B O D Y
7 D A Y S 7 C O M P A N I E S

"THE 4 W..."
Show me Health
Inventors
"Who"
Promotion of the
application
Show me Health
through a 7 Days event in
coorporation with
7 Multinational
Companies
"What"
''Where"
Based in its
company place
"When"
09-15th of May,
2018

MOTIVATION MISSION
PURPOSE WHY
the BIG IDEA
The promotion of
Show me Health
Application
To introduce the well
being and a healthy
lifestyle into the work
enviroment
To incorporate a new
lifestyle while working
in order to keep
employees happy and
healthy
To communicate the
application in order to
push employees adopt
healthy habits

Awareness of Show Me Health
Application
Cooperation with Multinational
Companies and creation of a stable
relation
21,000 revenues
KPIs

TARGET AUDIENCE
Employees
Employers
HR managers

C O N N E C T A N D E N G A G E
MARKETING
PLAN

DO WE REALLY NEED ONE?
NO! We communicate our project ONLY to the HR
department and we incorporate the events in their everyday
schedule.

S.
W.
O.
T.
A
N
A
L
Y
S
I
S
Adaptation of companies'
culture to a healthier
lifestyle
More potentials of the
companies to be included
in the Best Work Places
More attractive for
employees
Business coaches and
psychologists
The unique services of
the app
Effective solutions for the
companies
The event is hosted in the
companies providing full
services
It's an innovative event
with a risky movement to
penetrate into
companies' culture
Bigger effort to
coordinate our events
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS

MARKETING MIX
PRODUCT : Show Me Health App
PRICE : 3.000 per company
PROFIT : 21.000 the total profit from the 7 Days 7 Companies Event
PLACE : ABVIE, 3M Hellas, Nestle, British American Tobacco, MSD,
Papastratos Greece, Pfizer Hellas
PROMOTION : Promo video, Website, Instagram
PARTNERSHIPS : Multinational Companies
PROCESS : Comunication Timeline, Posters, Event Schedule, Insta
Posts, Promo Video, Press Release

EVENT COMMUNICATION TIMELINE
Branding/Site Build, Sponsors & Influencers Engaged
Sponsor Meetings
Brochure, Poster Design/ Registration & Sponsor
Forms Outlined
FB Pages & Posts, PR Written
All Print & Marketing Collateral Finialized
Target Market - First Touches/ Registration
Open/Email Campaign
EB Pricing Ends/Email Communication Ramped up
Let's ride!MAY
SEP
OCT
DEC
FEB

MARKETING CHANNELS
PROMO VIDEO
WEBSITE
SOCIAL MEDIA

G R O W T H I N
T E R M S O F
S O C I A L M E D I A
C O N S U M P T I O N
04
APPENDICES

PAPANTONIOU
ELISAVET
NTAVRANOGLOU
POLIXENI
KAOUNI
KATERINA
NIKOLATOU
KONSTANTINA
OSMENA
EDLIRA
ALIKE TEAM

Similar to Event Management Simulative Project "Feed Your Brain & Body", (Inspired by 17 Sustainable Development Goals)

Online + Offline = Bottom Line | Conor Lynch - Connector360

Enterprise Ireland

2011 Kickoff Event Presentation Materials: Community in the Enterprise

7Summits

We are a full service experiential, event marketing agency that designs and executes brand oriented activations. The services we render are designed to deliver on specific brand needs and requirements. Our services are divided into three broad categories namely Event Marketing, Promotional Marketing and Social Marketing; These cover Music and Sporting Activations; Trade and Retail Marketing; Behavioural Change and Cause Related Marketing;

Verve marketing profile

Events Aloud Ent.

Global Presentation PART 1 (Slides 1-25)

james.coleman

Netplus: Eat Their Lunch - January 2017

Netplus

Brand matters: Anatomy of a successful B2B Brand Communications Plan

Delia Associates

Social Media Day- Healthcare

Somesh Jagga

The Power of Social Media Marketing Why Every Business Needs It.pdf

SMM Panel

(B-Rise) Integrated Marketing Agency - Credential (Eng) - Sep 2023.pdf

Mai Hong Ngoc

E fishery strategy plan

Yanuar Risky

(B-Rise) Integrated Marketing Agency - Credential (Eng) - Sep 2023.pptx

Mai Hong Ngoc

Brown bag marketing

Brooks Harvard

LinkedIn Case Studies May 16

Tristram Dyer

LinkedIn Case Studies May 16

Lorcan Lambe

LinkedIn Case Studies May 16

Hannah Corkey

CloverAds Credentials 2017

phu doan

Social business adoption infographic

Hearsay Systems

investment-manager-whitepaper

Joshua Nolan

Marketing Solutions Playbook

BlitzMetrics

The Juice Agency

Frazerhadwin

Similar to Event Management Simulative Project "Feed Your Brain & Body", (Inspired by 17 Sustainable Development Goals) (20)

Online + Offline = Bottom Line | Conor Lynch - Connector360

2011 Kickoff Event Presentation Materials: Community in the Enterprise

Verve marketing profile

Global Presentation PART 1 (Slides 1-25)

Netplus: Eat Their Lunch - January 2017

Brand matters: Anatomy of a successful B2B Brand Communications Plan

Social Media Day- Healthcare

The Power of Social Media Marketing Why Every Business Needs It.pdf

(B-Rise) Integrated Marketing Agency - Credential (Eng) - Sep 2023.pdf

E fishery strategy plan

(B-Rise) Integrated Marketing Agency - Credential (Eng) - Sep 2023.pptx

Brown bag marketing

LinkedIn Case Studies May 16

CloverAds Credentials 2017

Social business adoption infographic

investment-manager-whitepaper

Marketing Solutions Playbook

The Juice Agency

More from Panteion University of Social & Political Studies

The tourism industry in Greece is one of the most basic pillars for the productive machine in the country's economy. However, it becomes "vulnerable" to changes that can be caused by external crises with a direct impact on its activity. The health crisis of the Covid - 19 pandemic, unexpectedly appeared in 2019, disrupting the global market system. Traditional and digital media broadcast on daily basis the current affairs of the pandemic from the appearance of the virus and the imposition of quarantine to the lifting of all the strict measures imposed on the countries, influencing the formation of public opinion in the context of personal protection and social gathering. The impact on national and local economies has been accompanied by an impact on society, the environment and especially in the field of travel decision-making. The behavior of potential or non-visitors was influenced by feelings of anxiety and fear in case of exposure to the virus. The lifting of all measures from May 2020 in Greece also meant the resumption of Greek tourism. The government's plan entitled "Restart Tourism", which set the opening of the country's borders for the summer of 2020 was in the agenda news of media, but also in the citizens’ daily discussions on social media platforms.This dissertation investigates the impact of the pandemic on Greek tourism and user behavior in relation to government decisions to restart the industry. In particular, it studies the evaluations of Greek users for the governmental plan to restart tourism as reproduced by traditional media on Twitter, in order to identify their attitudes and views on the opening of Greek tourism. Through the extraction of the main topics of the period May-September 2020 and the analysis of the user networks from the Twitter platform, the views and the emotional polarity of the Greek users in relation to the new measures of the government are identified.The methodology that was implemented was based on speech analysis through computer programs to extract the most important information through the collection of a huge number of tweets in real time to extract the dominant topics that emerged with the beginning of Greek tourism. Among the topics that emerged, the next step was to identify the feelings of users in the face of the fear of the pandemic and how they experience the return to an "abnormal" daily routine during the summer, the attitude they hold towards the future through the spate of the information for the future of Tourism, as well as the possibility of shaping - modeling a common or specific behavior in front of the government restart measures.

Master Thesis: Coronavirus and Evaluation of the Tourism Restart Plan by Gree...

Panteion University of Social & Political Studies

The Art of Storytelling: Prints & Outdoor

Panteion University of Social & Political Studies

How would your life be like if you controlled all the devices in your home from your cellphone? The Greek electrical appliance company Pitsos in collaboration with Home Connect is coming up to make life easier for people, through the new technological trend called IoT (Internet of Things). Below you will find two complete suggestions for creating a complete advertising campaign that we recommended to Pitsos Marketing Manager, as well as the instructors of the workshop. A) Pitsos: The key to your home B) Pitsos: They are wondering what your secret is

The Art of Storytelling - Client: Pitsos Company & Home Connect - 1st idea

Panteion University of Social & Political Studies

Leadership Skills & Emotional Intelligence: Job Shadowing_Giannis Sorotos: Cr...

Panteion University of Social & Political Studies

A leader must have a high level of emotional intelligence and empathy. A major initiative by Dimitra Iordanoglou at the Leadership Skills and Emotional Intelligence Lab took place in May of 2018. In collaboration with IOM (International Organization of Migration) and a recent humanitarian fact, this of Refugee issue and hot spots, we visited the Thiva’s Hot Spot and became leaders for one day. We visited the area, we met some of the refugees and we splitted into 3 groups with ultimate goals: -To empower the refugee community through social media. -To learn to refugees basic platforms for creating their resumes and preparing properly for a job interview through the implementation of simulation interviews. -To use Web Radio as a medium of multicultural exchange.

Leadership Skills & Emotional Intelligence (Team Project) : Refugee Social Me...

Panteion University of Social & Political Studies

In the framework of the Start up lab, we had the opportunity to gain a special experience of how a start up idea is developed and becomes real through the Athens StartUp Weekend 2018 Entrepreneurial Journalism event: Audio & Radio Innovation. Through an original collaboration between Ad & Pr Lab and Antenna Music, the event was held on April 27-29, 2018, at Impact Hub Athens. The start up character of the contest matched with the character of Impact Hub Athens, being a global local social entrepreneurial network that contributes to the development of innovative business structures such as start-ups. The Process: 3 days, 40 hours, 12 ideas

Athens Start Up Weekend: Audio & Radio Innovation - The Experience

Panteion University of Social & Political Studies

Are Start Ups mainstream or do they really have their own impact on what we call social entrepreneurship? A major collaboration between Ad & Pr Lab and Ant1 Music marked a new momentum between two student hubs' feeders. Is the Radio Cool? A thought with many questions. What does cool mean for a medium like radio? How can we make it cool? What’s the relationship with youth? How can we make it more innovative? A case that took shape through a three-day entrepreneurship competition Athens Start Up Weekend: Entrepreneurial Journalism - Audio & Radio Innovation. Where Start Up Distruption hangs everywhere. The idea started by AD & PR LAB and moved to Athens Start Up Weekend.

Start Up Development: Simulative Project for Ant1 Music (P.H.D. Radio - The A...

Panteion University of Social & Political Studies

Start Up Development: Simulative Project for Ant1 Music (The Initial Idea)

Panteion University of Social & Political Studies

How do you communicate the science you love without strategy? FameLab in cooperationwith British Council were the clients of the lab that inspired us to give our own ideas for a pure communication action, to make the Famelab character more disruptive to the general public: science communication for 3 minutes. How did we contribute? See the Presentation below. A simulative research project for Strategic Communication Lab part of, AD&PR Lab (Communication Department, Panteion University)

Strategic Communication: Famelab - A Love Story about Science & Communication

Panteion University of Social & Political Studies

Generation Y aka Millennials: Which are the distinct features between these two generations? How do Millennials approach social media connected with their professional profile? Which is their relationship with technology? In which values do they give priority to the ideal workplace environment they would like to belong to? A survey of how this generation treats social media in their lives and what they do mean for their professional development. A simulative research project for Market Research Lab part of, AD&PR Lab (Communication Department, Panteion University).

Millennials in the Workplace: A Love Story_Simulative Market Research Project

Panteion University of Social & Political Studies

Oreo Thin: “Oreo Crispy and Thin” In 2016, Oreo's new campaign with the new thin crispy cookies came to fascinate the female population. A young girl, a working woman, wife, housewife or mom is Oreo's target group and an entire Marketing Plan entitled “It’s Crispy, it’s Thin, it’s an Oreo Dream!” ,requested by Mondelez Greece Brand Manager. A simulative project for Applied Marketing Lab part of, AD&PR Lab (Communication Department, Panteion University.

Applied Marketing: Oreo Thin Simulative Project

Panteion University of Social & Political Studies

The 20 Sustainable Development Goals are part of Management and Event thinking. Choosing the 3rd sustainable goal of Good Health and Well Being we focused on a fairly everyday problem for an average employee: physical, mental and nutritional balance in the workplace.Our Central Idea: An app, a weekly workshop event and the project of Show Me Health: "Feed Your Brain & Body", 7 Days, 7 Companies, a simulative project for Event Management Lab part of, AD&PR Lab (Communication Department, Panteion University. A creative idea to improve the employees' life and companies' effectiveness.

Feed Your Brain & Body: Event Description

Panteion University of Social & Political Studies

Millennials' features, Market Research

Panteion University of Social & Political Studies

More from Panteion University of Social & Political Studies (13)