Generation Y aka Millennials: Which are the distinct features between these two generations? How do Millennials approach social media connected with their professional profile? Which is their relationship with technology? In which values ​​do they give priority to the ideal workplace environment they would like to belong to? A survey of how this generation treats social media in their lives and what they do mean for their professional development. A simulative research project for Market Research Lab part of, AD&PR Lab (Communication Department, Panteion University).

1. MILLENNIALSIN THE WORKPLACE
THE OGILVIES
"a love story"

2. OBJECTIVE
Millennials , also known as
Generation Y or the offsprings
of "Baby Boomers" , are born
between 1980 and 2000.
Based on previous research,
we seek to uncover the real
truth behind their (Oh,
wait..I'am a Millennial too)
habits, needs and desires,
focusing mainly on their
career interests and social
media, which are nowadays,
highly connected to each
other.

3. METHODOLOGY
QUANTITATIVE
ONLINE
SURVEY
ADDRESSING
TO MILENIALS
LENGTH OF
QUESTIONAIRE
14 QUESTIONS
INCLUDING
DEMOGRAPHICS
DURATION: 1 WEEK
(02-08/05/2018)
NUMBER OF RESPONDENTS WHO BEGAN THE SURVEY :
498
NUMBER OF RESPONDENTS WHO SKIPPED THE SURVEY AT
SOME POINT : 94
NUMBER OF RESPONDENTS WHO COMPLETED THE
SURVEY : 406

4. DEMOGRAPHICS

5. AGE
EARL. THAN 1980
2%
1980's
7%
1990's
86%
LATER THAN 2000
5%
DEMOGRAPHICS
32%
67%
GENDER

6. EDUCATION
0
50
100
150
200
250
H
ighschool
Bachelor
M
aster
Phd
DEMOGRAPHICS
Unemployed
1%
Student
69%
Private Sector
15%
Public Sector
3%
Self-employed
4%
Startupper
1%
Entrepreneur
1%
Artist
2%
Other
5%
OCCUPATION

7. MAIN RESULTS

8. 43%
OF MILLENNIALS
believe that Social Media can help them find a
job
31%
OF MILLENNIALS
disagree that their Social Media profiles are
better than a traditional CV
45%
OF MILLENNIALS
believe that Social Media can help them to
build a personal ‘brand name’
45%
OF MILLENNIALS
agree that their prospect employer may see
their Social Media profiles
STATS

9. WORKPLACE VALUESThe important stuff
0%
14%
28%
42%
56%
70%
R
espect
Trust
Fairness
Passion
Team
w
ork
C
ontinuous
learn

10. WORKPLACE VALUES
0%
5%
10%
15%
Pride
Client
driven
Corporate
citize
Co
m
mitted/Invol
Agility
Autono
my
20%
25%
The not so important stuff

11. WORKPLACE VALUES
Respect, Friendly Environment, Creativity
Diversity, Work-Life Balance, Open Communication,
Passion, Innovation, Continuous Learning
Top 3 workplace values
They also value
from previous research

12. WE CHOOSE A COMPANY
BASED ON PRINCIPLES,
IDEOLOGY, NEEDS AND
HOW OUR TALENTS ARE
FITTED
FUN FACT: By 2020, the 50% of employees globally
will be Millennials

13. CAREER PATHS
0%
10%
20%
30%
40%
M
ultinat.C
orpPublic
Sector
N
G
O
LocalC
orp.
StartupperEntrepreneur
Academ
icSelf-em
ployed
Artist

14. LEADERSHIP
3%
5%
21%
37%
33%
Not interested at all
Slightly interested
Extremely interested
Moderately interested
Very interested

15. WE SEEK CLOSE
RELATIONSHIPS
AND OPEN
COMMUNICATION
WITH OUR
SUPERIORS

16. SOCIAL MEDIA
31%
OF MILLENNIALS
is not sure whether they would like to be a
Social Media influencer or not
39%
OF MILLENNIALS
neither agrees, nor disagrees that their Social
Media profiles shows their ‘ideal self’
31%
OF MILLENNIALS
neither agrees, nor disagrees that their Social
Media profiles shows who they really are

17. WE ARE TECH
SAVVY,
COMMUNICATION
LOVERS & MEDIA
ADDICTS
We want to learn more and more and always have access to the
information flow

18. THANK YOU
KATERINA TSIGARIDA, IOANNA THANASI, DANAI LYRATZI, STAVROYLA
POLLATOY, XENIA NTAVRANOGLOY
END
The Ogilvies