Markovate is a Toronto based digital product and mobile app development company that aims to offer future ready, robust, and scalable mobile products to high growth companies and start ups that strive to make a difference in this era of digital transformation. We are obsessed with delivering seamless mobile experiences across multiple platforms, devices, and OS versions.
The Software Manager"s Guide to Practical Innovationmacadamian
Software teams are constantly looking for new ways to innovate ahead of the competition - from new features to stunning design to modern technology. But have you noticed how little practical, actionable information exists on how to actually achieve this?
The Software Manager's Guide to Practical Innovation. It’s filled with tangible advice on how to differentiate software products through design and development, based on real life lessons learned while working with product managers and teams.
"The New Creatives Report - Student Findings" is a U.S. survey of more than 500 students in creative disciplines. The study provides insights into their attitudes and beliefs about the future of the creative industry. Some top findings: 96% of students have a positive outlook on their choice of a future creative career, and they recognize that new technologies and social media are some of the driving forces changing the industry.
See the full "New Creatives Report June 2014" for survey results of more than 1000 creative professionals: http://slidesha.re/1iA9PMd
Rethinking Enterprise UX in the Age of ConsumerizationY Media Labs
The line between personal and professional spheres is blurring; vital business processes can now be handled from smartphones, and workers expect applications to be as intuitive and easy to use as the ones they enjoy outside the office. At the same time, the gap between expectations for business applications and the reality presents an intriguing opportunity for developers. By implementing a mobile-first strategy, enterprises can increase employee satisfaction as well as productivity, all while staying ahead of emerging technology.
In our experience working with Fortune 500 brands, we have seen the importance of considering how the customer wants to feel when using a product, not just the features they want included. Users want apps that feel sexy, but this is achieved by providing an effortless experience that evokes a feeling of skill and aptitude in use.
As well, these apps must be capable of handling critical processes without missing a beat, integrating real time data and on the go capabilities with ease. To achieve the best of both worlds, we follow a user-lead approach, thinking first about how the end-user will interact with an application to preserve engagement and productivity.
Based on our experience working with enterprise clients, we guided session participants through the process of creating effective, intuitive and functional enterprise apps that are seamless and delightful to use. This will include integrating a user-led approach, planning for emerging technology such as wearables, and leading the way to a mobile-first strategy in the enterprise.
UX STRAT Online 2021 Presentation by Veena Sonwalkar, frogUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Crowdsourcing & Outsourcing Research During the Pandemic
Veena Sonwalkar
frog: Assoc. Design Director
Business students introduction to Design, course 1. I cover in this course:
1/ What is Design?
2/ Why De$ign matters?
3/ Use cases (Vevo, Soundcloud, Flipboard)
The Software Manager"s Guide to Practical Innovationmacadamian
Software teams are constantly looking for new ways to innovate ahead of the competition - from new features to stunning design to modern technology. But have you noticed how little practical, actionable information exists on how to actually achieve this?
The Software Manager's Guide to Practical Innovation. It’s filled with tangible advice on how to differentiate software products through design and development, based on real life lessons learned while working with product managers and teams.
"The New Creatives Report - Student Findings" is a U.S. survey of more than 500 students in creative disciplines. The study provides insights into their attitudes and beliefs about the future of the creative industry. Some top findings: 96% of students have a positive outlook on their choice of a future creative career, and they recognize that new technologies and social media are some of the driving forces changing the industry.
See the full "New Creatives Report June 2014" for survey results of more than 1000 creative professionals: http://slidesha.re/1iA9PMd
Rethinking Enterprise UX in the Age of ConsumerizationY Media Labs
The line between personal and professional spheres is blurring; vital business processes can now be handled from smartphones, and workers expect applications to be as intuitive and easy to use as the ones they enjoy outside the office. At the same time, the gap between expectations for business applications and the reality presents an intriguing opportunity for developers. By implementing a mobile-first strategy, enterprises can increase employee satisfaction as well as productivity, all while staying ahead of emerging technology.
In our experience working with Fortune 500 brands, we have seen the importance of considering how the customer wants to feel when using a product, not just the features they want included. Users want apps that feel sexy, but this is achieved by providing an effortless experience that evokes a feeling of skill and aptitude in use.
As well, these apps must be capable of handling critical processes without missing a beat, integrating real time data and on the go capabilities with ease. To achieve the best of both worlds, we follow a user-lead approach, thinking first about how the end-user will interact with an application to preserve engagement and productivity.
Based on our experience working with enterprise clients, we guided session participants through the process of creating effective, intuitive and functional enterprise apps that are seamless and delightful to use. This will include integrating a user-led approach, planning for emerging technology such as wearables, and leading the way to a mobile-first strategy in the enterprise.
UX STRAT Online 2021 Presentation by Veena Sonwalkar, frogUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Crowdsourcing & Outsourcing Research During the Pandemic
Veena Sonwalkar
frog: Assoc. Design Director
Business students introduction to Design, course 1. I cover in this course:
1/ What is Design?
2/ Why De$ign matters?
3/ Use cases (Vevo, Soundcloud, Flipboard)
Workplace trends 2012, the edge of collaboration, marie puybaraud, hannah hahnWorkplace Trends
There is significant interest surrounding collaboration in the workplace - and for good reason. Strong collaboration allows teams in knowledge-intensive businesses to innovate and stay competitive in rapidly changing marketplaces. Collaboration is expected to grow further as we approach 2020, and knowledge workers are increasingly expecting office environments that allow them to do that.
UX Design, Friend of Foe #worldusabilitydayJeremy Johnson
We’ve all heard stories of how UX has been used for good, but what happens when it backfires, or worse, is purposely used for evil? UX Designers have the power to entice and motivate you in a number of directions — and while maybe not always purposefully evil, the effects can be the same. This talk will go over examples of good and evil UX — so you know what to avoid in the future!
This report uncovers major themes, key trends and opportunities to help you grow your business and progress your career into the future. Available in different formats to buy or just preview, the themes of PSFK's Future of Work report cover the Ideal Workforce, Empowered Culture, Intuitive Connection and Agile Workplaces. PSFK extends its 'Future of' reports with the 140 page document that covers the new ways we are working and the implications for business and for workers.
Within each theme we describe 4 trends and each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team. During this process we spoke to a number of experts to understand the trends better. Their feedback can be found in quotes and interviews throughout the report.
As a bonus, we also turned to a number of creative agencies to bring the trends to life. We asked them to imagine the future of work and you will find their concepts within this document. At the end of the report, you will also discover the submission of examples of progressive work environments. These were submitted by the readers of PSFK.com after we asked for their input into the report in 2012.
We hope that you find inspiration in every section of PSFK's Future of Work report. For copies, downloads or an in-person presentation please visit: http://bit.ly/VghG9z
Design leader and UX/Design Ops author Marti Gold shares her best practices for creating a usable design system. That's a design system that PEOPLE WILL ACTUALLY USE. Without making it anyone's full time job to maintain.
Presented at Firecat First Friday, June 2021.
Firecat Studio hosts UX, Usabillity, Accessibility, Digital Marketing, Creative and like topics to further our mission of making the world better, one experience at a time.
https://firecatstudio.com
This deck aims at providing entrepreneurs, startup employees and young product managers a toolbox of actionable digital product management tools & techniques. It will help them discover, design & launch great products.
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Cognizant
It’s time to shift to an evolved, technology-empowered design mindset. As technology informs design, and good design arms technology to become most effective by engaging with users, the two now sit at the top of the product development pyramid to co-create success.
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Cognizant
It’s time to shift to an evolved, technology-empowered design mindset. As technology informs design, and good design arms technology to become most effective by engaging with users, the two now sit at the top of the product development pyramid to co-create success.
Workplace trends 2012, the edge of collaboration, marie puybaraud, hannah hahnWorkplace Trends
There is significant interest surrounding collaboration in the workplace - and for good reason. Strong collaboration allows teams in knowledge-intensive businesses to innovate and stay competitive in rapidly changing marketplaces. Collaboration is expected to grow further as we approach 2020, and knowledge workers are increasingly expecting office environments that allow them to do that.
UX Design, Friend of Foe #worldusabilitydayJeremy Johnson
We’ve all heard stories of how UX has been used for good, but what happens when it backfires, or worse, is purposely used for evil? UX Designers have the power to entice and motivate you in a number of directions — and while maybe not always purposefully evil, the effects can be the same. This talk will go over examples of good and evil UX — so you know what to avoid in the future!
This report uncovers major themes, key trends and opportunities to help you grow your business and progress your career into the future. Available in different formats to buy or just preview, the themes of PSFK's Future of Work report cover the Ideal Workforce, Empowered Culture, Intuitive Connection and Agile Workplaces. PSFK extends its 'Future of' reports with the 140 page document that covers the new ways we are working and the implications for business and for workers.
Within each theme we describe 4 trends and each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team. During this process we spoke to a number of experts to understand the trends better. Their feedback can be found in quotes and interviews throughout the report.
As a bonus, we also turned to a number of creative agencies to bring the trends to life. We asked them to imagine the future of work and you will find their concepts within this document. At the end of the report, you will also discover the submission of examples of progressive work environments. These were submitted by the readers of PSFK.com after we asked for their input into the report in 2012.
We hope that you find inspiration in every section of PSFK's Future of Work report. For copies, downloads or an in-person presentation please visit: http://bit.ly/VghG9z
Design leader and UX/Design Ops author Marti Gold shares her best practices for creating a usable design system. That's a design system that PEOPLE WILL ACTUALLY USE. Without making it anyone's full time job to maintain.
Presented at Firecat First Friday, June 2021.
Firecat Studio hosts UX, Usabillity, Accessibility, Digital Marketing, Creative and like topics to further our mission of making the world better, one experience at a time.
https://firecatstudio.com
This deck aims at providing entrepreneurs, startup employees and young product managers a toolbox of actionable digital product management tools & techniques. It will help them discover, design & launch great products.
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Cognizant
It’s time to shift to an evolved, technology-empowered design mindset. As technology informs design, and good design arms technology to become most effective by engaging with users, the two now sit at the top of the product development pyramid to co-create success.
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Cognizant
It’s time to shift to an evolved, technology-empowered design mindset. As technology informs design, and good design arms technology to become most effective by engaging with users, the two now sit at the top of the product development pyramid to co-create success.
Five Guidelines to Delivering Products that Create Impact in Communications, ...Cognizant
At the apex of innovation — with an emphasis on business outcomes and meaningful growth — exists not just one north-star discipline, but two: design and engineering. Long considered fundamentally separate entities, engineering and design have long led project plans and new ideas toward product development in their own streams; each approach with its many advocates. It’s time to shift to an evolved, technology-empowered design
mindset.
Sustainable product design in a changing worldVantageITes
When it comes to effective product design in marketing, there are two main considerations - design and development - often offered as a package. For those familiar with the marketing process, you may already have burned your hands getting designers to understand your brand message only to turn around and have to find a third party developer that you then have to on-board with your idea all over again. Instead of wasting time bringing professionals up to par with your vision, there is a simpler way to accomplish your digital outreach goals - work with a multidisciplinary agency.
Bring ideas to life faster! Learn digital prototyping & process prototyping to create interactive models & streamline your design for smoother workflow.
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Cognizant
It’s time to shift to an evolved, technology-empowered design mindset. As technology informs design, and good design arms technology to become most effective by engaging with users, the two now sit at the top of the product development pyramid to co-create success.
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Cognizant
It’s time to shift to an evolved, technology-empowered design mindset. As technology informs design, and good design arms technology to become most effective by engaging with users, the two now sit at the top of the product development pyramid to co-create success.
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Cognizant
It’s time to shift to an evolved, technology-empowered design mindset. As technology informs design, and good design arms technology to become most effective by engaging with users, the two now sit at the top of the product development pyramid to co-create success.
AI for product design revolutionizes the creative process by offering personalized tools for designers, enhancing efficiency, and fostering innovation in a dynamic market
Lean Design Research - Why There’s No Excuse Wasting Money on Bad Products A...Dialexa
In the age of the consumer and consumerism of IT, there’s no question that design thinking is critical to new product success. The importance of design thinking has become so clear that there has been a surge in demand for design at the executive table.
http://by.dialexa.com/lean-design-research-no-excuse-wasting-money-on-bad-products
PDMA 2008 World Class Web 2.0 Product OrgAdam Nash
This is the presentation from the PDMA 2008 presentation by Adam Nash on "Building a World-Class Web 2.0 Product Organization" from September 15, 2008.
UX Talks: Current UX market expectations for Designers and LeadersRafael Burity
This event is intended for UX Design professionals of all expertises, from students to leaders, that look for sharing knowledge and meeting people in the Portuguese northern region. You will have the chance to get to know the Deeploy team and its host Mao Barros, a 20-year experienced Designer and Entrepreneur, currently specialised in UI Design and No-Code tools. As CoFounder and CCO at Deeploy, he leads teams from Brazil and Portugal in strategic Design and portfolio curatorship.
The speaker
The special guest Rafael Burity is a 8-year experienced Design Leader, who has been working as Designer for the past 20 years helping companies synthesize the content and context, offering the best solutions for the business, and sharing knowledge with the UX community through videos, podcasts, and articles.
Main topics addressed:
The different kinds of markets
Clarifying the real fit between company and professional
Designer profiles and how to identify your own
Tips on how to stay prepared
Sponsored by Ironhack Portugal and supported by Ladies That UX Porto, Friends of Figma Portugal and Porto Digital, Deeploy is bringing you an in-person UX event.
iPhones accounted for 62% of total global sales of premium smartphones (US$ 400 and above). iPhone users make a profitable users segment of smartphone users, making iOS app development very profitable. In this presentation, I compare the two prominent frameworks for iOS app development: Swift vs React Native.
What are Swift and React, their pros and cons, and which popular apps are built on Swift/ React? I also compare Swift and React Native on several parameters such as UI, speed of coding, development cost, performance, etc.
For more, read our blog on Swift vs React Native for iOS app development: https://markovate.com/blog/swift-vs-react-native/
Healthcare apps deliver healthcare and medical services such as telehealth, drugs delivery, medical record database, mental health consultation, sugar tracking, activity tracking, workout training, and many more services remotely over a smartphone app. The healthcare app industry is expected to be worth US$ 105 billion by 2030. You'll find this PPT useful if you're planning to build or invest in a healthcare app. Read more here: https://markovate.com/blog/healthcare-app-development-for-enterprise/
Ionic vs flutter best platform for hybrid app developmentMarkovate
Both frameworks are inherently different, despite having the common goal of developing high-performing mobile apps. And if you think there will be many similarities between the working process of the leading cross-platform app development frameworks, you are highly mistaken.
ios vs android development – key differencesMarkovate
Mobile Apps have become so ubiquitous that it is almost impossible to imagine our lives without fiddling with our smartphones. All credit goes to renowned android and ios app development companies who built feature-rich, robust mobile apps like Whatsapp, Facebook, Instagram, etc., that have dominated our world like never before.
Native, hybrid, or pw as – choose the best for your businessMarkovate
In a world full of technologies, where mobile devices account for around half of worldwide internet traffic, it is overwhelming to see the impeccable opportunities for businesses to hop on the mobile bandwagon and get ahead of the competition by offering one-of-a-kind mobile experiences to their audience.
Effective Go to Market Strategy for Startups [Infographics]Markovate
Building a Go-To-Market strategy early on lets you thrive & compete in the market. The strategy covers the WHY’s and HOW’s around transporting your product to a specific platform. The platform is your ultimate station, where all the potential customers are waiting for delightful onboarding & engagement. To achieve transformative growth, technology startups need to execute impactful planning & strategy.
There are a few essentials pillars that need to be included in the GTM plan:
1. Identify your target audience
2. Define your target customer
3. Determine your brand positioning
4. Define your unique value proposition(USP)
5. Identify your marketing channels
6. Build your financial model
7. Develop a marketing strategy
There are good reasons to address each in this sequence. Having an effective GTM Strategy ensures a successful product launch & provides the ability to adapt to any market change. Use our infographic as a handy quick guide for highly effective Go to Market Strategy.
Here is the source: https://www.markovate.com/blog/go-to-market-strategy-infographics/
Effective Go to Market Strategy for Startups [Infographics]
Future of product development markovate
1. By Rajeev / Posted On March 25, 2021
How Could The Product Design Process Reshape the Future
of Product Development?
The product design process centers around identifying people’s real problems and then thinking of possible solutions that
can be transformed into products.
However, product design is more than a basic definition.
With the ever-changing world of technology, you can bet continuous advancements are being made in the world of product
development. From adjustments in the type of design methods being used, education and skill levels of designers, and
even how different roles are being filled in the industry.
The future of product development is being reshaped at a rapid pace.
It has never been more important for designers and industry leaders to be ahead of the curve.
Using our insights, and some additional research, we put together an overview of some shifts you should expect to see in
the coming years as the product design process continues to change.
A New Collaboration Between Designers and Engineers
The relationship between designers and engineers is changing as rapidly as technology itself. Product design is no longer
exclusively an independent role. Instead, each person involved can be expected to have a broader skill-set to support a
product’s development.
Y
ou are probably already experiencing this in your workplace today. T
o keep up with innovation, designers and engineers
are having to continuously challenge themselves to do better.
In an interview with abstract.com, James Nichols, Senior Product Designer at Facebook and Principal at Truth About Design,
said
“I’m already seeing this happen. Some of the younger designers on my team at Facebook have computer
science degrees and write their own classes in Framer. Engineers are setting a higher bar for themselves
2. Statista estimated mobile apps would make almost 189 billion U.S. revenue by the end of 2021.
That said, we have seen a tremendous amount of growth in the industry this past year, with predictions for the T
op 5 Mobile
App Trends to Watch Out for in 2021 coming full circle.
Over time mobile apps and websites are expected to be displaced entirely by augmented reality, meaning designers and
engineers need to start preparing for this shift now.
Cortney Rowan, Managing Director at Altitude, explained that “products are becoming more complex as they become smart
and connected.
Design and engineering teams must think about both the hardware development of the physical product and the software
component it will run on.”
With collaboration becoming more important than ever, some companies are opting for a fused team setup that will help
speed up the processes of each product design.
Having designers and engineers working together simultaneously allows decision-making to happen faster.
Image source: accenture.com
Lee Powers, Engineering Services Manager at Altitude, knows the key to achieving this desired level of efficiency is having
“a fused team with all members working in parallel, running many sprints–very quick design cycles–to produce something
tangible that can be tested.
We learn what we can from each sprint before moving on to the next one.”
Adaptation has always been the key to success for effective app development. By changing the way they work together,
designers and engineers will be influential in how the product design process looks in the future.
The Adaptation of Designers as Marketers
Commoditization is everywhere, and with it comes a higher demand for business-savvy product designers.
From accessible free design resources to design systems and even more powerful design tooling, an opportunity is being
created for designers to level up their business thinking, communication, and problem-solving skills.
Designers are already well-equipped in the field of design thinking, which is a human-centric creative process to build
meaningful and effective solutions for people.
However, that isn’t going to cut it for much longer.
According to Wes O’Haire, Product Designer at Dropbox, product designers in the future will be focusing more on agentive
science degrees and write their own classes in Framer. Engineers are setting a higher bar for themselves
with regards to designs because they see so many other apps out there.”
3. design solutions.
The product designers who recognize these shifts in their industry, and begin learning how to develop systems for these
new skills will be the most successful down the road.
This evolution in product design is creating a new need for designers to possess a business-growth thinking mindset.
Image source: Smashing Magazine
When thinking about products or features, it’s important designers have an understanding of the business
objectives. Designers of the future will need to think like marketers.
Knowing the language of business, especially finance and selling, will go a long way in helping product designers adapt to
the continuous technological changes ahead.
Increased Accessibility to Different Skill Sets
As more designers apply a business-thinking mindset to their decision-making process, the line between product designers
and product managers begins to blur.
Companies are looking to hire business-savvy designers who are adept at product thinking, data analysis, data science,
strategy, and user research.
Marissa Louie, CEO and Chief Designer at Animoodles predicts that “more designers will get MBAs, and more product
managers will create higher-fidelity wireframes and mockups thanks to democratized design tools.”
Developing expertise in a variety of design disciplines is becoming increasingly easier with shorter format university
courses growing in popularity, in addition to online platforms such as LinkedIn Learning and Skillshare.
A new generation of multidisciplinary designers is entering the industry.
“With the rise of automated technologies (AI/ML/etc.), much of [the] manual input can (and should) be
automated. Set it and forget. Products will do things on our behalves, acting as an agent for us. That’s
agentive design,” O’Haire says.
“What the field is witnessing is not that different from what education is facing. How do we best educate
people?
4.
Education Level for Designers according to the Design Census 2019
Image Source: Design Census 2019
The key to innovation will be increased pollination of design disciplines.
Higher learning will see more and more competition from alternative education platforms. Software, small-
scale workshops, and niche education are already reducing the appetite for students to pay full tuition for a
degree,” according to John Caerta, Associate Professor and Studio, in response to the Design Census 2019
survey.
5. Image Source: Design Census 2019
Artificial Intelligence and Machine Learning are two of the fastest-growing technologies across the design industry.
This software helps reduce the steps it takes to mock up and spec full user experiences, simplifying the entire process for
designers.
This in turn allows a customer-centric business approach to be more easily incorporated into the product development
strategy.
Increased Need for Ownership Over Design Decisions
Image Source: Design Census 2019
Product design has the power to influence our perception of everything.
6. Product design has the power to influence our perception of everything.
Y
ou have probably experienced this first hand through the rapid spread of misinformation, especially with widely debated
subjects such as the ongoing climate crisis we are facing worldwide.
This is an example of the unintended consequences design and technology can have.
A lack of awareness of design’s impact on the world has become a growing issue within the industry.
While design and responsibility have always been intertwined in one fact or another, we have yet to see it fully put into
action.
The idea of ethical product design has gone beyond a basic trend.
Instead, designers and the products they develop are facing increasing pressure from customers to associate themselves
with companies whose values prioritize good user experiences.
For example, the company Zone Kaiwei Ni factory released an ad on Snapchat where hair was built into the design. When
users go to brush it away, they unintentionally swipe to shop for the products.
Randy Hunt, Head of Design at Grab and author of Product Design for the Web, believes “2020 will be a
tipping point for designers taking responsibility for their work, [including] the consequences of their design
choices on the world at large.”
7. Image Source: ActiveCampaign
This is an excellent example of unethical design.
Misleading users, or providing any form of false information is no longer an effective means to connect customers with your
products.
As automated technologies continue to advance, and agentive design takes over the design process, users are going to
have more control over their experiences.
O’Haire predicts designers of the future will focus on creating products that are mostly automated while giving people the
ability to tune and monitor the product.
T
echnology is going to reshape the design process by forcing a collaboration between product designers and product
users.
What are the takeaways for the future of product development?
Hannah Hoffman, an Associate Design Director said in response to the 2019 Design Census, she is “hopeful
that we’re moving away from “move fast and break things” as our mantra. And instead, we’re learning to
“slow down and ask questions.” Adding, “I see a rising wave of designers who are admitting to the faults
designers have, the role we’ve played in a lot of technical problems, and are willing to stand up for what
they believe.”
8. Image Source: Design Census 2019
The role of designers in the product design process is evolving.
As technological advancements become more automated, and skill-sets expand, there will be an increased need for
collaboration in the studio.
For future product designers, having the ability to adapt to technological and social changes, will be the most critical skill to
have while reshaping the design process.
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