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SoCast Webinar: A-Z Social Strategy for Radio

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In this webinar, SoCast's Communications Manager, Vanessa Markov, covers the key drivers of a successful social strategy, including:

Social Must-Haves
Advanced Engagement & Optimization Tactics
and Smart Media Buying

Watch the webinar with audio here: https://www.youtube.com/watch?v=6S3YCbMu2ds

Published in: Education, Technology, Business
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SoCast Webinar: A-Z Social Strategy for Radio

  1. 1. April 3, 2014 Presented by: Vanessa Markov Communications, SoCast SRM WEBINAR: A-Z Social Strategy for Radio Stations
  2. 2. What We’re Going to Show You • Why You Need Social • Social Strategy Must Haves • Advanced Engagement Tactics • Smart Media Buying • Q & A
  3. 3. Why Social?
  4. 4. Wouldn’t It Be Nice? Traffic Members Tuning Sales
  5. 5. Your Listeners are on Social Media
  6. 6. All of them…
  7. 7. Social Strategy Must-Haves
  8. 8. 1: A Clear Objective Objective Tactic Tactic Tactic
  9. 9. 1: A Clear Objective Increase Tune-Ins Promote On-Air Content Promote Digital Stream Build Audience, Reach, & Engagement w/contests
  10. 10. 2: A Content Strategy Content Strategy Target Audience & Interests Objective Tactics
  11. 11. 2: A Content Strategy 1. Celebrity style blogs, images, conversations 2. On-air teasers w/links to stream 3. Fan-gated Facebook contests to win concert tickets Teenage Girls into Fashion Boy Bands Drive Tune-Ins Promote on- air content, stream, and build audience
  12. 12. 3: Key Performance Indicators Beware of vanity metrics!
  13. 13. 4: Key Performance Indicators Metrics that matter: How many people are talking about you, and what they’re saying.
  14. 14. 5: Monitoring
  15. 15. 5: Monitoring The reach and sentiment of keywords Your own social streams Interactions with your station/content Popular RSS feeds for content ideas
  16. 16. 6: Analytics
  17. 17. 6: Analytics
  18. 18. 6: Analytics
  19. 19. Advanced Engagement Tactics
  20. 20. Optimized Content Images Questions CLEAR calls to action Short, sweet, and simple Stats say… …status posts are much more likely to be engaging than any other type of post
  21. 21. Optimized Content
  22. 22. Optimized Contests 35% of Facebook fans like a page so they can participate in contests and promotions… …Where are YOUR contests?
  23. 23. Optimized Contests Are… Accessible via Facebook
  24. 24. Optimized Contests Are… Syndicated on web and Facebook
  25. 25. Optimized Contests Are… Fan-gated Voting based/have sharing incentives
  26. 26. Results Avg. Post Metrics Before Contest: – 2-5 Shares – 10-100 Likes – 50 Comments Metrics During Contest – 46 Shares (^820%) – 781 Likes (^600%) – 1505 comments (^2910%) 862 entrants in 48 hours 8,168 new Facebook fans in 5 days
  27. 27. Optimized Advertising Why you should buy media: • Only 3% of your audiences see your posts • Double ROI on campaigns with extended reach • Target users outside of your network that are specific to your target audience (or your clients!)
  28. 28. Optimized Advertising When you should buy media: • To boost a popular post • To promote an event/contest • To supplement a campaign
  29. 29. Smart Media Buying
  30. 30. Effectively Using Facebook Ads Marketplace Ads Advanced Targeting Promoted Pages Boosted posts Sponsored Stories Promoted Posts
  31. 31. Effectively Using Facebook Ads
  32. 32. Effectively Using Facebook Ads
  33. 33. Boosting Posts Higher in newsfeed Higher reach Wider audience
  34. 34. Promoting Pages
  35. 35. Promote Your Page (or a clients!) Grow Audience Target Demo
  36. 36. Driving Web Traffic & Conversions
  37. 37. NEW! Call to Action Buttons
  38. 38. Boosting vs. Promoting vs. Converting 0 5000 10000 15000 20000 25000 30000 1hr 2hr 3 hr 4hr 5hr 6hr 7hr 8 hr 9 hr Post 1 Post 2 Post 3 Reach Time Boost
  39. 39. Boosting vs. Promoting vs. Converting
  40. 40. Boosting vs. Promoting vs. Converting
  41. 41. Targeting
  42. 42. Key Takeaways • Don’t skip steps: start with a basic objective and lay out a strategic plan • Equip yourself with tools needed to drive data and insights • Use Facebook statistics, contests, and paid media to optimize results
  43. 43. Some of our clients…
  44. 44. Q & A For more information contact: Vanessa Markov Email: vanessa@socastsrm.com Phone: 416-635-6678 x268 Website: www.socastsrm.com Twitter: @socastsrm

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