3. A New Learning System for Schools
• Every kid in America will have
a tablet to use for class.
• Instead of a textbook everyone
will have a tablet with the
textbook on it.
• You will no longer have to use
paper, you will turn everything
in online.
• It will save paper and save the
money you are using to buy
textbooks.
4. Roger’s Diffusion of Innovations
• Diffusion is the process by which an
innovation is communicated through
certain channels over time among the
members of a social system.
• 5 Step Process
– 1) Knowledge – person becomes
aware of an innovation and has
some idea of how it functions,
– 2) Persuasion – person forms a
favorable or unfavorable attitude
toward the innovation,
– 3) Decision – person engages in
activities that lead to a choice to
adopt or reject the innovation,
– 4)Implementation – person puts an
innovation into use,
– 5) Confirmation – person evaluates
the results of an innovation-decision
already made.
http://www.stanford.edu/class/symbsys205/Diffusion%20of%20Inn
ovations.htm
5. Televisions
• 96.7% of Americans now
own a TV.
• TV’s have came a long way
today than what they used
to be.
• You can find TV’s that have
HD and even Smart TV’s
now.
• Soon you will never have
to own a computer or ever
get up off the couch to do
work.
• TV’s will soon be able to do
anything you need it to do
including it being 3D.
6. Moore’s Innovation Adoption Rate
• Moore's Innovation Adoption
Rate explain that innovations go
through a gradual change of
being accepted by early
adapters, early majority, late
majority, and then lastly the
laggards.
• Adoption can be slow and take
time.
• You can see how TV’s have
adopted over the years and how
there even going to get better
with time.
http://www.chasminstitute.com/METHODOLOGY/TechnologyAdoptionLifeCycle/tab
id/89/Default.aspx
7. Cars
• When you think of the
future you think of how
great the cars will be.
• Soon you will never have to
change the tires on your car
because every car will
hover.
• You get in the car and sit
back and relax because the
car will drive you while you
relax. The car will
communicate with other
cars on the road.
• Every car will soon have a
computer built in so you
can work right out your car.
8. Gratifications Theory
• Blumler and Katz’s uses
and gratification theory
suggests that media
users play an active
role in choosing and
using the media.
• The future cars will
satisfy the customer
and the driver can
work while the car
drives them different
places.
http://www.uky.edu/~drlane/capstone/mass/uses.htm
9. • Orr, Greg. (2003). Diffusion of Innovations. Retrieved from
http://www.stanford.edu/class/symbsys205/Diffusion%20of%20Innova
tions.htm
• Chasm Institute LLC. 2014. Technology Adoption Life Cycle. Retrieved from
http://www.chasminstitute.com/METHODOLOGY/TechnologyAdoption
LifeCycle/tabid/89/Default.aspx
• Blumler J.G. & Katz, E. (1974). The uses of mass communications: Current
perspectives on gratifications research. Beverly Hills, CA: Sage.
Retrieved from http://www.uky.edu/~drlane/capstone/mass/uses.htm
