The presentation discusses the need for intelligent search solutions on e-commerce websites. It notes that over 55% of transactions occur through search functions, though search requests often result in no or irrelevant results. Key metrics like bounce rates above 30% and no-result pages over 20% indicate issues with current search. The presentation promotes FINDOLOGIC's intelligent search solution, claiming it can optimize search like a top sales representative by actively listening, understanding customers, and providing relevant results from the database. Integration is described as simple and customers are said to see increases in revenue, reductions in bounce rates, and an improved shopping experience.

1. Matthias Heimbeck
FINDOLOGIC GmbH
FINDOLOGIC GmbH

2. Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?

3. Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?

4. SEARCH = FRUSTRATION
STOP SEARCHING – FIND!

6. The most important: Search function
1. Good search function
2. Possibility to recheck
the order
3. Easy accessable
support
4. Possibility to contact
(hotline/ contact form)
5. …

7. The most important: Search function

8. The most important: Search function

9. The most important: Search function
55% transactions
with the search
function (these are
just 17,5% search
requests)!
6 times higher
Conversion Rate!

10. Higher Conversion Rate
Traffic
Conversion Rate
Sales

11. Higher Conversion Rate
What are the costs for traffic increase by 30%?
What are the costs for Conversion Rate increase by 30%?
(e.g.: Increase from 2,4% to 3,2%)
Traffic
Conversion Rate
Sales
Traffic
Sales
Intelligent FINDOLOGIC-Search

12. Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?
✔

13. of online shop visitors use search function
Search requests with no or no relevant results
of visitors leave the online shop due to the inneffective search
1
2
3
Statistics in Online Shops

14. online shopping = search
&
search = frustration

15. Swivel chairs
Problematic

16. Swivel chairs
Problematic
Sorry, there are no items matching your request

17. Accessories for iPhone
Problematic

18. Accessories for iPhone
Problematic

19. Example: T-Shirt
www.leiner.at
Writing variations
T-Shirt
T-Shirts
tshirt
tshrits
shirt
shirts
Problematic

20. Example: T-Shirt
www.leiner.at
Writing variations
T-Shirt
T-Shirts
tshirt
tshrits
shirt
shirts
Problematic

21. Incompatibility: Search request vs Database
Data about items Subject
Titel New collection bag
Handbag
…
Description … Leather …
Category Ladies
Search request: „Ladies leather bag“ Shop Database:
Problematic

22. Every third search request delivers no-result page
Search requests
unclear requests
clear requests
Problematic

23. Every third search request delivers no-result page
Search requests
unclear requests
clear requestsPotential
Problematic

24. Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?
✔
✔

25. Key figures
Bounce Rate: > 30%!

26. Key figures
Bounce Rate: > 30%!
No-result: No-result pages >20%

27. Key figures
Bounce Rate: > 30%!
No-result: No-result pages >20%
Relevant Items: Top 20?

28. Key figures
Bounce Rate: > 30%!
No-result: No-result pages >20%
Relevant Items: Top 20?
Completeness: All items delivered?

29. Key figures
Conversion Rate:
Bounce Rate: > 30%!
No-result: No-result pages >20%
Relevant Items: Top 20?
Completeness: All items delivered?

30. Key figures
Conversion Rate:
Bounce Rate: > 30%!
No-result: No-result pages >20%
Relevant Items: Top 20?
Completeness: All items delivered?
Session time:

31. Key figures
Conversion Rate:
Average basket:
Bounce Rate: > 30%!
No-result: No-result pages >20%
Relevant Items: Top 20?
Completeness: All items delivered?
Session time:

32. The most important: Search function
55% transactions
with the search
function (these are
just 17,5% search
requests)!
6 times higher
Conversion Rate!

33. Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?
✔
✔
✔

34. Intelligent Search = Top Sales Rep
Intelligent Search
=

35. Appl
Top Sales Rep = Active Listener

36. tshirt
Top Sales Rep = Communication

37. Top Sales Rep = Flexibility
Women
Pullover Jeans Jacket
Men
Pullover Jeans Jacket
Kids
Pullover Jeans Jacket
Pullover
Women Men Kids
Jeans
Women Men Kids
Jacket
Women Men Kids
?No obsolent hierarchical structures!

38. Sofa
Pullover
Headphones
-> Couch, settee
-> Sweater, jersey
-> Headset, earflaps
Top Sales Rep = Customer‘s language

39. Top Sales Rep = Controls sales
tshirt

40. Top Sales Rep = Promotions

41. Pullover
Top Sales Rep = Promotions

42. Pullover
Top Sales Rep = Promotions

43. Top Sales Rep = Promotions

44. Shoe
Top Sales Rep = Choice of items

45. Top Sales Rep = Choice of items

46. Much more
• Learning from user behaviour
• Learning from user language
• Fact Extraction -> structured data
out of product description
• ...

47. Intelligent Search = Top Sales Rep
Intelligent Search
=

48. Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?
✔
✔
✔
✔

49. FINDOLOGIC INTEGRATION

50. Data through
EXPORT URL
Results
Database
Integration

51. Services
1. Workshop
2. STRAIGHT2SUCCESS - Integration support
3. FINETUNING
4. Intensive Support during first 3 months
5. SEARCH EXPERTS

52. What we acutally do
> 30%
increase of
revenue
bounce rate
from 40% to
5%
more
recurring
customers
more usability
& better
shopping
experience
Simple!

53. Our customers

54. Brings money
Users can only buy, what they find!
A lot things cost money,
an Intelligent Search Solution brings money!

55. Brings money
A34