Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Dotmailer

169 views

Published on

wwv17

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Dotmailer

  1. 1. Kill Batch and Blast How Dune is Delivering an Outstanding Customer Experience Globally Skip Fidura, Client Services Director @SkipFidura
  2. 2. 2 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer 1. Email is Not Dead 2. How to kill Batch and Blast 3. Dune Case Study
  3. 3. 3 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer
  4. 4. 4 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Popular with Marketers
  5. 5. 5 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Popular with Marketers 95%
  6. 6. 6 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Popular with Marketers 95% 10+:1
  7. 7. 7 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Email is popular with Consumers
  8. 8. 8 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Too Many Emails
  9. 9. 9 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer
  10. 10. 10 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer 1. Email is Not Dead 2. How to kill Batch and Blast 3. Dune Case Study
  11. 11. 11 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer How to Build Relevance • Ask for Customer Preference • Automation • Segmentation • Personlisation • Testing
  12. 12. 12 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer …but where do I start? BenefitLow High Cost High Low
  13. 13. 13 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer …but where do I start? BenefitLow High Cost High Low INVESTDON’T BE DISTRACTED PLAN FOR THE FUTUREIGNORE
  14. 14. 14 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer …but where do I start? BenefitLow High Cost High Low INVESTDON’T BE DISTRACTED PLAN FOR THE FUTUREIGNORE
  15. 15. 15 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Think BIG
  16. 16. 16 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Start Small
  17. 17. 17 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Start Small; Scale Quickly Scale QUICKLY
  18. 18. 18 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer 1. Email is Not Dead 2. How to kill Batch and Blast 3. Dune Case Study
  19. 19. 19 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer
  20. 20. 20 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer • Language • Gender • Only Talk to Those that want to Listen Where did Dune Start?
  21. 21. 21 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Language
  22. 22. 22 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Confirm the Changes
  23. 23. 23 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Gender
  24. 24. 24 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer
  25. 25. 25 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Explicit vs. Implicit Data
  26. 26. 26 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Talk to those who want to listen Unengaged Engaged Inactive Active Mail MoreRamp Down or Keep Mailing Keep MailingReengagement
  27. 27. 27 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Talk to those who want to listen Unengaged Engaged Inactive Active Mail MoreRamp Down or Keep Mailing Keep MailingReengagement DNM VIP
  28. 28. 28 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer
  29. 29. 29 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer 1. Email is Not Dead 2. How to kill Batch and Blast 3. Dune Case Study
  30. 30. 30 | How Dune Killed Batch and Blast. | @SkipFidura @dotmailer Questions?
  31. 31. Thank You Come see us at Stand 254 Skip Fidura, Client Services Director @SkipFidura

×