13. WHAT IS VALUE PROPOSITION?
LinkedIn has a unique ability to
precisely target quality audiences in a business
context, delivering social media marketing solutions
that impact your business.
14. IS THE ONLY SITE WHICH ALLOWS YOU TO TARGET BASED ON
INDUSTRY, FUNCTION ,GEOGRAPHY…
15. IS THE ONLY GLOBAL SOCIAL PLATFORM DELIVERING MARKETING
SOLUTIONS IN A BUSINESS CONTEXT
Source:
1BE:Europe 2011
2 LinkedIn Audience 360 Survey (UK), August 2011
3 LRN ad effectiveness case study
16. Content Marketing
is our core for members, marketers
and LinkedIn
6XMore engagement with
content vs jobs
BRANDS
2.7MM Company Pages
Company Updates
SlideShare
Groups
THOUGHT
LEADERS
200+ Influencers
NEWS
1.3MM Publishers
LinkedIn Today
PEERS
1.5MM Groups
Connections
24. Owned
Paid
Earned
ON HOW TO BUILD A THRIVING SOCIAL ECOSYSTEM
“You can no longer buy attention, you have to earn it.”
– David Jones, Global CEO of Havas and Euro RSCG
Worldwide
26. Best in Social Sellers…….
28
Developing a Reputation: Building a strong online reputation
that showcases your experience and increases your credibility
Gathering Intelligence: Researching social information to
prepare for sales conversations
Building your Network: Developing relationships with people
who can share information and provide referrals
Offering Insights: Providing meaningful insights that earn
opportunities to engage with and influence contacts
1. Build a TOP PROFILE
3. Gather INTELLIGENCE
2. Develop their NETWORK
4. Contribute with INSIGHTS
Gain competitive advantage: Use targeted social
media engagement and turn cold leads into warm prospects5. Use SOCIAL SOLUTIONS
Je me présente15 ansd’expériencemédia et maintenantambassadeur LK en Belgque avec Beweb/
On peutpenserque LK estuneplateformeessentiellementutilisée pour la mise en avant de son profilourecherche d’un emploimaisc’est tout le contraire puisque les membressont 6 fois plus engager avec du contenusur LK que la rubriqueemploi
Aujourd’hui noussavonstousque le process de venteàradicalementévolué et que les acheteurssonttrèsbieninforméavantd’entrer en contact avec une marque.60% du choixd’une marque est déjà réaliséavantd’entrer en contact avec cette marque.C’est la raison pour laquelle je vaisvousexpliquer comment vouspouvez influencer les acheteursavantqu’ils ne décidentd’enter en contact avec vous.---------------Now we all know that when it comes the purchase process, the buyer is in control. Social and digital media gives them instant access to information and feedback, and they are self-diagnosing their own solutions. In fact, studies show that they are 60% through the process before they reach out to a brand.And so what we’d like to address today is how can you as marketers get in front of and influence these buyers before they are ready to engage with a technology vendor.http://www.executiveboard.com/exbd-resources/content/digital-evolution/pdf/Digital-Evolution-in-B2B-Marketing.pdf Savvy = Futé
It’s important to understand that the content you share is a conversation. There’s got to be something useful, insightful and relevant to it. Here are 4 key rules that will help to guide your thinking…