6 sink your teeth into reasons to care about Web 2.0 or social media.

1. Why care about social media? Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org

2. 1. Audiences are leaving traditional media

3. 2. People are flocking to Online Communities.

4. 3. People might actually believe you.

5. 4. Communities have always been agents of change. The Spread of Obesity in a Large Social Network over 32 Years Nicholas A. Christakis, M.D., Ph.D., M.P.H., and James H. Fowler, Ph.D. N Eng J Med 357:370-379

6. 5. Broadcast methods don’t work well with networked audiences.

7. 6. Networked audiences behave differently CNN:

8. What was the most relevant info?

9. Social media fosters

10. When to use it? when people are critical to achieving your goal and there is common ground between you and your audience.

11. Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org LinkedIn Facebook