A pragmatic definition of web 2.0 or social media which forms the basis of our audience-centered methodology.

1. Web 2.0 A useful definition for creating new solutions

3. The purpose of an interactive website is NO LONGER to provide information. Then follow up to the response and create long term ENGAGEMENT Web 2.0 Response and Engagement Web 1.0 Message or Process Centered

4. An audience-centered approach is based on how people ACTUALLY communicate and make decisions. Facilitating Communication Outreach and Engagement over time

5. Web 2.0 and social media are part of an Audience-Centered Approach Message Centered Organization Centered Audience Centered Process Centered An audience-centered approach is a Paradigm Shift in communication strategy and changes the focus from communication to behavioral response.