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Planningfor Participation and Collaboration


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Planning in Social Media.

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Planningfor Participation and Collaboration

  1. 1. Planning for Participation and Collaboration. Ken Fischer [email_address] blog: twitter: @web20blog_org
  2. 2. Planning for Participation and Collaboration. Message Dissemination Organization Planning Collaborative Planning Process Planning
  3. 3. Identify the problem, the audience and the tools. Find the best fit for your project.
  4. 4. What are we planning? T echnology? Social Interaction?
  5. 5. <ul><li>Yes! </li></ul>Success! Technology Social Interaction
  6. 6. How do we combine technology and social interaction?
  7. 7. Integrate audience collaboration with the planning and development process.
  8. 8. Identify your Goals. What are they?
  9. 9. Then understand the audience’s perspective And align your goals with the audience’s interests.
  10. 10. Do this by listening and conversing Create Trust and Find Common Ground Visibly acting on what you learn “ I will listen. I will engage. I will collaborate.” Susan Rice Senate Confirmation Hearings 2009.
  11. 11. Unconferences as a way to listen. <ul><li>Bar Camps or Unconferences </li></ul><ul><li>A process to facilitate trust, participation, a sense of community, and collaboration. </li></ul>March 27 (morning) – March 28, 2009 (evening) February 28th and March 1st 2009
  12. 12. Learn from what others have done.
  13. 13. Participation starts in the Planning: Get Help
  14. 14. Experiment
  15. 15. Experimentation is in the DNA of Social Media Who else experiments? Who else experiments? Who else experiments?
  16. 16. Plan the life cycle of your audience’s experience.
  17. 17. Provide support for the audience lifecycle through appropriate tools and methods. awareness retention <ul><li>Banner ad </li></ul><ul><li>News Feed </li></ul><ul><li>Word of Mouth </li></ul><ul><li>Press Release </li></ul><ul><li>Text Ad </li></ul><ul><li>Search Result </li></ul><ul><li>Presence on social networks </li></ul><ul><li>Events </li></ul><ul><li>Print </li></ul><ul><li>TV </li></ul><ul><li>Radio </li></ul><ul><li>Landing Page </li></ul><ul><li>Fan Page </li></ul><ul><li>News Feed </li></ul><ul><li>Video </li></ul><ul><li>Contest </li></ul><ul><li>News </li></ul><ul><li>Blog </li></ul><ul><li>Comment </li></ul><ul><li>Subscribe </li></ul><ul><li>Chat </li></ul><ul><li>Join </li></ul><ul><li>Watch </li></ul><ul><li>Contribute </li></ul><ul><li>“ Follow” </li></ul><ul><li>News Feed </li></ul><ul><li>Blog/tweet </li></ul><ul><li>Send to a Friend </li></ul><ul><li>Share </li></ul><ul><li>Spreading the word: </li></ul><ul><li>Tools for the newly engaged </li></ul><ul><li>Outreach to existing members </li></ul><ul><li>Badges </li></ul>Newsletters Blogging/tweets Updates Summaries Events Activities Ongoing Social Buzz participation awareness interest referral awareness interest engagement
  18. 18. Retain by keeping the conversation going.
  19. 19. Measure success, learn, keep it flexible.
  20. 20. Iterate
  21. 21. Commercial Example: Is this a good experience?
  22. 22. Unhappy Consumers=Bad Business <ul><li>6-10 months to contract of those few who are converted </li></ul>Consumer Realtor®
  23. 23. Ken Fischer [email_address] blog: twitter: @web20blog_org LinkedIn Facebook