Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Measurements and Social Media


Published on

Basics on social media metrics.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Measurements and Social Media

  1. 1. Measurements in Social Media Ken Fischer [email_address] blog: twitter: @web20blog_org
  2. 2. Measure outcomes not hits <ul><li>Reach/Response </li></ul><ul><li>Awareness </li></ul><ul><li>Participation </li></ul><ul><li>Contribution </li></ul><ul><li>Engagement </li></ul><ul><li>Interaction </li></ul><ul><li>Collaboration </li></ul>Distribution/Diversity Geographical Cumulative Demographics Buzz, Influence Incoming Links External Conversations
  3. 3. Measurements can reveal new information. Link Analysis Buzz
  4. 4. Audience participation comes gradually By Maxine Teller 11/6/2006
  5. 5. Social Media Pattern of Participation frequency Number of participants Power Law y≈1/x Picture by Hay Kranen / PD'
  6. 6. Don’t be fooled by the hype. Stick to the measurements. Gartner’s Hyper Cycle by Jeremy Kemp This slide may be freely shared hype reality
  7. 7. Ken Fischer [email_address] blog: twitter: @web20blog_org LinkedIn Facebook