Riga brochure

connecting with your customers
building
brands
rigastrategy • branding • creative • digital
Riga 28pp brochure 3_18_Ian 13/03/2018 13:19 Page 2

www.rigadesign.co.uk

Riga is a full service integrated marketing
agency with strategy and creativity at the
heart of all it does.
Our mission is to ‘connect’ with our clients’ audiences and
‘engage’ them with ‘purpose’ across the right touchpoints,
both on and offline, to deliver against commercial goals.
Why work with Riga?
With over 28 years experience in helping our clients achieve
success, our team delivers the perfect balance of strategy,
creativity and commercial smarts to ensure we can partner
with our clients, understand them and add value.
We pride ourselves in our heritage of traditional strategic
marketing techniques, design expertise and the fact
that we have embraced new media to offer truly
integrated solutions.

rigastrategy • branding • creative • digitalwww.rigadesign.co.ukwww.rigadesign.co.uk
In today’s highly
competitive environment, an
agency with the skills and
experience to employ
joined up thinking can make
the difference between
success and failure.
Our core services
Strategy - ‘understanding and planning’ is always our
first step.
Brand development - brand identity and positioning.
Creative - conceptual thinking, campaign development.
Implementation - bringing concepts alive as
marketing collateral including POS, events, literature
and advertising.
Digital - engagement across multi-media routes to
market, when and where your audiences can be
engaged including websites, e-marketing, social media
or augmented reality. We stay ahead of the curve to
ensure we can deliver the very latest engagement
opportunities to our clients.
Photography and video - imagery is key in today’s
competitive arena, let us capture your ‘uniqueness' and
bring it alive.

Our expertise has been built within niche
sectors that include new homes,
construction, property development,
building products, home improvement
products, furniture and retirement living.
This experience sets us apart and gives our
clients clear advantage in being able to
quickly understand our clients’ pain points,
barriers to their success and opportunities to
deliver the right marketing solutions.

Sold off plan in the historic town of Stamford
The launch of a new business with a brand new development of three and four
storey luxury townhouses. All eight of the exclusive properties were sold off plan
and Riga was commissioned to create the following for Burghley Developments:
• branding • website • signage • sales literature • vehicle livery
Some of the pages from the Marshall’s Yard brochure.

One of the computer generated images used to promote and sell the development off plan.

Working in partnership to promote one of
the UK’s most successful privately owned
homebuilders
Riga has been involved in the marketing of Larkfleet Homes and
businesses within the Larkfleet Group of companies since 2010.
We are primarily responsible for the creation of the vast majority
of Larkfleet’s offline marketing collateral including:
• sales literature
• concepts and campaign themes
• direct mail campaigns
• advertisements
• point-of-purchase material
Consumer literature.

Company newsletters and literature.
Press advertisement.

Re-establishing a brand with
an enviable reputation
Allison Homes is a name that has always
been synonymous with high quality
housebuilding. In 2014, the brand was
relaunched and continues to build on its
previous success. Riga’s involvement in the
marketing has included the design and
development of:
• development identities
• concepts and campaign themes
• advertisements
Pocket wallet brochure with loose leaf
property type insert sheets.

LIVING
BUSINESS
LEISURE
Giving a new community an identity
Oakham Heights is a major development that is bringing new homes, employment
and leisure facilities to the Rutland town of Oakham. Riga was selected to provide a
suitable name and branding programme which, amongst other things, included:
• branding • website • signage • sales literature • sales centre graphics
Internal wall graphic examples produced for a sales centre at Oakham Heights.
The original Oakham Heights
website design.

Offline and online: a comprehensive
literature suite and website was created
to promote The Croft.
Promoting age-exclusive living, less the worry!
Selling the benefits of independent living in a private location with
like-minded neighbours. We delivered:
• branding • website • signage • sales literature
• sales centre graphics

This computer generated
illustration of the tree lined
entrance avenue was the
inspiration behind the new
development’s identity.
Branding of sales centre.

Selling a lifestyle, building a brand…
Buying a home in a retirement village is so much
more than just a property purchase. Riga played
an influential role in establishing the Retirement
Villages brand and helping the privately owned
business grow to a portfolio of 14 beautiful
locations with over 2000 residents before being
sold in 2017. In the 12 years that we worked with
Retirement Villages, we were responsible for the
design and development of its:
• branding
• advertising
• signage
• digital and social media communications styling
• sales and corporate literature
• photography
The launch of a new village
The addition of a new
village required our
involvement in the
following to promote and
facilitate the requirements
of an age exclusive
development:
• village signage
• press advertising
• outdoor media
• events marketing
• sales office graphics

Chebsey Estates Ltd is a
privately owned Nottingham-
based development company
committed to building high
quality, bespoke homes in
great locations that are
sympathetic to the
environment.
A private development of seven exclusive
five-bedroom properties.
www.chebsey-estates.co.uk
Call our selling agents Royston & Lund on
0115 981 1888
or email them at
info@royston-lund.co.uk
THE WILLOWS2
WOOD VIEW4
SPRINGFIELDS5
LARCH HOUSE8
GREENACRES3
HAWTHORN HOUSE6
OAK HOUSE7
DISCOVER A BETTER
WAY OF LIVING.
OAK TREE COURT IS AN EXCLUSIVE
DEVELOPMENT OF JUST NINE LUXURY
HOMES IN TOLLERTON, NOTTINGHAMSHIRE.
EACH FIVE BEDROOM HOME IS
INTELLIGENTLY DESIGNED WITH SPACE IN
MIND, BUILT WITH SUPERIOR QUALITY
MATERIALS AND FITTED OUT TO AN
EXTREMELY HIGH STANDARD.
OUR PHILOSOPHY
HOMES ARE FOR LIVING. THE BETTER THE HOME, THE BETTER YOUR LIFE. SIMPLE REALLY.
We build homes that we would like to live in. This makes for a home that's designed with real
individuality, as well as genuine practicality. It’s the little touches like the built-in digital TV aerial.
But it’s also the big things like the open plan kitchen and family room: great for everyday living,
even better for entertaining.
Our homes offer a new way of living. A different lifestyle. One where sustainability isn’t an
afterthought or a last minute bolt-on. It drives the development right from the start. Sustainable
materials. An eco-friendly approach to the build. Minimal impact on the local environment. Low
carbon heating systems using the latest technologies to dramatically cut your energy bills.
Saving the planet needn’t cost you the earth.
The above illustration is for guidance only
TOLLERTON
www.oak-tree-court.co.uk
We produced an ‘essentials’ marketing mix of
items to promote this private development of
eco-friendly properties, including:
• branding • signage
• digital and print sales collateral and advertising

Riga was responsible for creating the distinctive ‘iw’ identity for Ian
Williams in 2006 and the extensive rebranding project that followed
the launch of its new look. More than 12 years later we continue to be
involved in the marketing of one of the UK’s leading property
maintenance companies. Our services
have been used for:
• a full rebranding programme
• signage
• vehicle livery
• workwear branding
• promotional merchandising
• literature
• presentation, event and
exhibition display material
Consumer information pack example.

Gaining a competitive advantage
Profile22 is a UK leader in producing PVCu
extrusions for the manufacture of windows, doors
and conservatories. To support its customer base
in selling to the end user and in turn increase its
own sales, it enlisted the services of Riga to create
a compendium of marketing support items
which included:
• advertisements
• retail display material
• direct mail items
• retail exhibition stands
• incentive scheme
• photography
The marketing support package was presented in a branded ring binder for ease of reference and use.
Profile22’s product range was showcased in its ‘soft-sell’
Home Improver magazine style brochure.

Examples of two of
the showroom display items created for Profile22.

Creating a consumer brand
and a choice of off-the-shelf
or bespoke marketing
support solutions
Life before ‘Visage’ was just a daily sales
battle against other window, door and
conservatory fabricators selling similar
non-branded products. That’s when
Manchester based, Shepley Window
Systems, commissioned Riga to give
them and their customers the edge on
the competition. As part of a
comprehensive marketing support
package and a subsequent bespoke
marketing support service we
delivered consumer focused material
which included:
• branding • signage • advertising
• livery • online and offline marketing
• showroom material
• point of sale items
• pre and post sale literature
Example of a bespoke branded consumer newsletter produced for one of Shepley’s customers.

Attractive and functional - the essence of good
design for Everhot
Letting the product sell itself. Riga helps Everhot to sell its electric
range cookers through the use of simple but effective advertising.

Advertisements for
premium products
This final spread showcases
some of the other leading
brand names that Riga has
produced work for…

Find out how we could
work with you…
Visit our website at www.rigadesign.co.uk;
email us at rda@rigadesign.co.uk; or call
our offices on 01780 749112.

riga
The Barns, Rose Cottage, Southorpe, Stamford, Lincolnshire PE9 3BX.
T 01780 749112 E rda@rigadesign.co.uk W www.rigadesign.co.uk

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