Marketing Plan Heather Jasminski C21 AllPoints Realty!
New Homes Corporate Brochure
1. The Specialists choice in the sale of
Land and New Homes throughout the South West
www.bradleys-estate-agents.co.uk
Bradleys
Land & New Homes
2.
3. Contents
04 - Introduction
05 - Welcome
06 - Development Branding
Details of how we are able to give each development
its own unique identity
10 - Promoting Your Development
From advertising in regional and national publications to
marketing each property on the Internet.
16 - Reservation and Sales
How we intend to look after purchasers from initial
viewings through to completion.
18 - Other Services
H O R I Z O N H O M E S
HH
4. Bradleys Estate Agents is the largest independent
agency in the South West of England. As such we
offer the largest portfolio of new homes to the
buying public.
Bradleys Land & New Homes is an independent
department of Bradleys Estate Agents,
headed up by group director Chris Baxter, dealing
with the sale of Land and New Homes throughout
Devon, Cornwall & Somerset.
As a specialist department we offer a well
established expertise, acquiring and selling land
to the marketplace and can offer both small and
large developers everything from full site appraisal,
surveying and local, regional and international
marketing of new homes wherever they are
located.
Working closely with our existing agency network,
Bradleys Land & New Homes continues the ethos
of the company by offering both developers and
purchasers alike the traditions of basic agency
coupled with modern technology.
Bradleys Land & New Homes is a team network
encompassing the strength of Bradleys 32 estate
agencies, Graphics, Surveying, IT and Marketing
Specialists resulting in a bespoke high quality and
overall successful operation.
Welcome
5. Chris Baxter
Group Land & New Homes Director
Email: chrisbaxter@beagroup.co.uk
Tel: 07968 137038
Kai Logan
Group Marketing Manager
Email: kailogan@beagroup.co.uk
Tel: 01823 351351
Linda Bell
New Homes PA
Email: lindabell@beagroup.co.uk
Tel: 01395 223336
Lee Charleton
Graphic Designer
Email: leecharleton@beagroup.co.uk
Tel: 01395 223336
Neil Bailey
Web Designer & Digital Marketing
Email: neilbailey@beagroup.co.uk
Tel: 01566 780501
The Land & New Homes Team
Bradleys Land & New Homes
Bradleys Group Head Office
7 Stevenstone Road, Exmouth, Devon, EX8 2EP
Tel: 01395 223336 Email: newhomes@beagroup.co.uk
www.bradleys-estate-agents.co.uk
Kevin James
New Homes Manager
Email: kevinjames@beagroup.co.uk
Tel: 01395 223336
6.
7. Development Branding
Identification
The development proposal should have a
collective marketing name and we are
more than happy to provide a choice of
marketing names and logos, if required.
The site name should be reflected
uniformly in our advertising, brochures, on
site boards, internet site etc to provide a
consistent marketing approach to
the buying public.
Site Marketing Boards
A suitable marketing board for the entrance
to the site would be designed to create a
sense of arrival, and to give the relevant
information and contact numbers for when
a site presence is not available. Swing
boards and any necessary car parking and/
or directional signage will be produced
and would be ordered at the earliest
opportunity and delivered to site.
Computer Generated Images, Virtual
Walkthroughs and Artists Impressions
Our artists are very detailed and accurate
with their work, each with differing styles
to suit every type of development. We have
also commenced work with a company
who provide computer generated images
and virtual walkthroughs. This type of
development impression is an essential
tool to encourage sales off plan.
Whether a classic artists impression or CGI
is chosen it can be arranged for examples
to be sent to you to help you decide on the
style of impression that would most suit a
particular development. These are used
within the brochure and for all advertising
material, until we can replace with
photographs of the finished product.
8.
9. Development Branding
Brochures
Bradleys have many years experience in
producing full colour brochures, which
would be produced as a result of close
consultation with yourselves and in
line with the current marketplace. It is
important that the brochure should be
of a high standard and used to achieve a
successful sales rate.
Due to the increased awareness of the
Property Misdescriptions Act, we would
advise on all aspects of due diligence to
ensure, you, the client were adequately
informed and in respect of this, we would
also require the final brochure product to
be signed off by yourselves in respect of
Property Misdescriptions prior to printing.
Launching Your Development
Bradleys New Homes have an established
record with innovative new home launches.
Each development is different so therefore
each launch is unique in its approach.
Come and talk with us and we will
collectively bring you a detailed report on
how to best attract your target market in
the most effective way.
A superb courtyard of just six, two, three and four
bedroom high quality barn conversions located on the
outskirts of the popular village of Mullion on the Lizard.
All have generous garden spaces and garaging and
arranged around a landscaped courtyard.
Most will have coastal views and with the renowned
sandy beach of Poldhu just under a mile away.
Join us for the Launch of
this unique collection of high
quality barn conversions.
Prices from £250,000
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tel: 01326 564321
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www.bradleys-estate-agents.co.uk
Above are some examples of newspaper advertising and flyers we create to promote the development launch
10.
11. Promoting Your Development
Local, Regional and National Advertising
A schedule will be forwarded to you
covering local and regional publications
in quarter and/or half page formats along
with advertising within the local office
newspapers. National and/or magazine
advertising would be discussed and a
package put together if it was felt these
extra publications were required. Additional
advertising will also be scheduled for any
events with regard to the development, e.g.
open days/weekends and incentives, etc.
Our favoured rates enable us to have more
buying power with our local and regional
publications which allows us to keep each
development in a high profile position.
Just 5 bespoke 4/5 bedroom south facing coastal homes at Exmouth.
Prices from £775,000
Outside these hours contact Bradleys Estate Agents on 01395 222300
or Redferns Estate Agents on 01392 872400
View from development
Computer Generated Image
Sales Centre - 01395 272784
Open 7 days a week - 10am - 4pm
ExClusIVE lAunCh At
ROCklAnds, 7 tREfusIs tERRACE, ExmOuth
Join us for drinks and canapés and take in this stunning view - thursday 7th
July 2pm-5:30pm
As places are limited, please RsVP to book your
personal appointment - tel: 01395 272784
lAst
2
REm
AInInG!
Above are some examples of newspaper advertising and flyers we create to promote the development launch
12.
13. Promoting Your Development
Bradleys Website
Bradleys Estate Agents has a highly
interactive website, with a specialist new
homes development section where we are
able to reproduce the entire contents of a
brochure, and general information on your
development. Bradleys’ website attracts in
excess of 10 to 15 million visitors a year and
now has been registered with the top 10
most visited property websites in the UK*.
Bradleys website is also
duplicated on the well-known national
property portals Rightmove and
Primelocation, giving access to an even
greater number of potential purchasers.
Via Bradleys IT Department a microsite can
be set up for your development helping
to optimise electronic traffic to your new
homes.
We have recognised the many ways buyers
electronically access product ranges. We
understand there trends and accordingly
will place entries on both social networking
siites to optimise exposure of your
development.
www.rightmove.comwww.zoopla.co.uk
Bradleys Estate Agents is a member
of Rightmove, Primelocation and
Findaproperty which allows anyone to
view details and arrange viewings directly
through the website to your development
through the local office. It allows potential
purchasers to search for new homes
*Source - Hitwise
specifically and has an entire section of
its website dedicated to promoting new
homes. Just another way of reaching
even more potential purchasers for your
development.
Customer Services
The market place has changed and we have
changed with it. The majority of buyers
seek property via the internet often in
“down time” after work between 6 and
10pm weekdays and all day Sunday. Our
customer services dept is open during these
periods and answers all internet based
enquiries as they are made and not a day
later, giving us the advantage with your
product in the market place.
Email Target Marketing
Using ‘Brief Your Market’ we can promote
your development to over 80,000 buyers
retained by Bradleys.
The video and social media age is upon us!
Bradleys as a brand has embraced video led
presentation for property. We can therefore
offer a professional presenter led video
for your new development showcasing
the product and local area. Bradleys also
feature heavily on Twitter and Facebook
with daily content and response monitoring.
14. The London and UK Link
Over 30% of Buyers, buying in the South
West relocate from many other areas of the
UK. Often as a retirement , Lifestyle or 2nd
home move. Bradleys belong to the largest
affinity group of agents in the UK. This
exposes your property to as widest audience
as possible via Move with us.
15. Promoting Your Development
Local Offices
All local offices that have a development
allocated to them, are briefed thoroughly
and hold all marketing material including
brochures, displays and separate
information packs relating to the site. They
are expected to promote the development
and contact the developer each week either
by phone or detailed report.
Move With Us Recommended Agent
Bradleys Estate Agents are associated
with ‘movewithus’, an affinty group of
over 1000 independent estate agents
throuhgout the UK. This allows us to market
your development throughout the entire
network. It also gives us the added tool of
being able to refer potential purchasers
with properties to sell outside the Bradleys
area to a ‘movewithus’ recommended agent
in their area, speeding up transactions and
giving us one point of contact for updates
and progress reports.
Bradleys Inter Office Network
Bradleys 30+ office locations are linked via
computer and details of any property that
we are handling is made available to all
offices simultaneously. With a new homes
development this is important as the type
of buyer looking for this location and type
of property could enquire within any of our
offices throughout the South West.
On Site Manning
Bradleys can provide on site manning if
required by trained sale staff. Please ask
for further details.
16.
17. Reservation Sales
Our Reservation Sales System
Bradleys would ensure that all purchasers
reserving plots would be financially
qualified as to their ability to proceed
prior to reservation, and the reservation
itself would be tracked to ensure that an
exchange of contracts takes place within
the desired period. The progress of each
reservee would be reported to you on a
periodic basis by liasing with the developer’s
and purchaser’s solicitors. Bradleys work
on a reservation system of 28 days, sale
to exchange basis with a non refundable
deposit scheme.
Progressing a Reservation to Exchange
There are two external elements that can
affect the success and timing of a sale
agreed home through to exchange of
contracts. These elements include the legal
conveyancing and financing of a house
purchased. Bradleys can fundamentally
influence these elements to both the
advantage of the buyer and you, the seller.
These include:
Financing
Bradleys can qualify all purchasers for your
site in order to ensure that they are a
mortgagable prospect and can raise
the finance. This helps to reduce the
cancellation rate on aborted sales.
Bradleys Conveyancing
This has already improved conveyancing
times by one week shorter than the local
average time scales and also leads to less
abortive sales as the Solicitor has a real
motive to conclude the sale. Bradleys
conveyancing works on a no sale no fee
basis with buyers being able to access their
legal progress file via the internet.
Communication
We would hope to meet you a minimum of
once a month throughout the progression
of the development to review marketing
and reservation activity and plan future
marketing ideas as and when required.
18.
19. Other Services
Chain Breaking Package
Bradleys Estate Agents are able to offer
our development clients the ability to
buy in buyer’s homes at no risk to the
development company. This allows us to
advertise a chain breaking facility within
your development.
Because the company is a third party and
is therefore not connected with the site we
have the ability to purchase property in any
price range normally within 28 days of an
inital assessment. If you would like further
details on this scheme then please do not
hesitate to ask.
Bradleys Investor Club
Bradleys database of investors has grown
dramatically over the last 10 years. Bradleys
Rentals and Blue Chip Vacations can tailor
make packages for the developer on group
sales of new property to the investment
seeker.
Bradleys Complete Property Service
In addition to Bradleys Land New Homes,
the Bradleys Group of companies
encompasses expertise in many property
related fields. Whatever your requirement
we can normally assist from Rentals,
Financial Planning to Auction, insurance, IT
Support and Property Maintenance etc.
Bradleys Land New Homes
Bradleys Group Head Office
7 Stevenstone Road, Exmouth, Devon, EX8 2EP
Tel: 01395 223336 Email: newhomes@beagroup.co.uk
www.bradleys-estate-agents.co.uk
And finally...
We believe our services are only as good as our clients
experience with Bradleys. We are proud to be featured
in the Top 10 agents in the UK as outlined in ‘All agents’
the independent review site for estate agency. Please
feel free to read some or all of our reviews.
