This document provides information about the DesignBUILD exhibition taking place from 28-30 April 2015 at the Sydney Showground in Sydney Olympic Park. It will have a renewed focus on innovation, education, and connecting buyers and sellers. The event will include sections on landscape, safety, and innovation. Sponsorship and exhibitor packages are outlined that provide branding and promotional opportunities to sponsors. The event had over 6,900 attendees in 2013 and marketing efforts will target the construction industry.

1. BUILT FOR OUR INDUSTRY.
BUILD YOUR
BRAND AT
DESIGNBUILD
28–30APRIL2015SYDNEYSHOWGROUND,SYDNEYOLYMPICPARK
SPONSORSHIP
OPPORTUNITIES

2. Date:
28-30 April 2015
Location:
Sydney Showground, Sydney Olympic Park
Attendees:
6,993 visitors to DesignBUILD Sydney 2013
Show Profile:
The 29th edition of DesignBUILD will take on a renewed and
revived approach in 2015.
The show organisers have listened to the feedback and
advice of senior industry leaders, commercial businesses and
governing associations.
Alongside the move to a new location at Sydney Showground,
Sydney Olympic Park, the exhibition will be dedicated to
delivering a platform for true innovation, relevant education
and engagement between buyers and sellers.
Website:
www.designbuildexpo.com.au
DESIGNBUILD
“ACIFwaspleasedtobepartoftheAdvisory
PaneltoassistDesignBUILDbuilduponits
longexperienceintheindustryandevolve
theExpoin2015.DesignBUILD’srenewed
commitmenttoprovidingqualityinformation
thatdeliversgenuinebenefittotheindustryis
tobeapplauded.”
Pia Argiratos, Marketing Manager,
Australian Construction Industry Forum

3. Landscape
In collaboration with the Australian Institute of Landscape Architects (AILA), DesignBUILD will showcase an
adjacent outdoor exhibition space and feature installation. An educational program, including CPD accredited
speaker sessions, will also be delivered by the AILA , representing another forum for Landscape Architects to
learn about emerging trends and upskill.
Safety
New partners, the Construction Safety & Education Forum (CSEF) will host a feature area at
the exhibition to generate awareness, demonstrate practical measures and educate visitors on
the Australian standards for building safety. Deeper insights will be covered in safety-focussed
education sessions hosted by CSEF.
Innovation
An Innovation Pavilion will be a strategic platform for new technologies and innovative products to be
displayed and demonstrated to the public. The new feature will draw on a select and carefully chosen
group of qualified industry professionals that show true innovation in their markets.
Seminars
In 2014 DesignBUILD introduced Industry Insights, a three-day education program featuring
multiple seminars each day, presented by industry experts and association leaders. Delve into key
industry trends, gain valuable insights, and explore new ways of thinking in 2015.
WHAT’S ON AT
DESIGNBUILD?

4. DESIGNBUILD
VISITORS
THE AVERAGE 2014 ANNUAL SPEND
$3.6Billion
NUMBER OF ATTENDEES IN 2013
6,993
OFVISITORSTO DESIGNBUILD
2014 HAD INFLUENCE OVER
PURCHASES
97%
OFVISITORS ARE LIKELYTO
RECOMMEND PRODUCTS FOUND
ATTHE SHOW
71%
“Nowisanexcitingtimetobeshapingthenew
DesignBUILD.AILAlooksforwardtotakingan
activeroleinworkingwiththeDesignBUILD
teamtocreateavarietyofopportunities
whichengageLandscapeArchitectswiththis
importantindustryevent.”
Caroline Odgers, National Manager, Marketing &
Development, Australian Institute of Landscape
Architects

5. MEDIA REACH
DigitalEmailMarketing
Email Internal Databases 54,000+
Media Partners 28,500+
Advertising 233,000+
Social Media 27,162
Search Engine Optimisation 1,856,295
DirectMail
Direct Mail Campaign 20,000
Flyer Distribution 200
PrintAdvertising 518,000+
Telemarketing
Calls Made 12,750
Data Building Hours 750
MobileSMSMarketing 12,613
MARKETINGACTIVITY
SUMMARY
WHYSPONSOR?
• Drive customer acquisition
• Share your brand story
• Reward existing customers
• Capture data for ongoing engagement
• Gain access to our nationwide database
• Promote new products and services
• Continued growth and exposure for your brand
• Talk directly to your clients and customers

6. Have maximum impact at the show by becoming the Event Sponsor.
• Promotion of your brand as the event sponsor on relevant marketing communications where
possible, including email communications, social media, website and direct mail
• Branded hanging banner over your stand
• Full page advertisement in the Show Guide
• Your logo included on the directional floorplan, in the Show Guide, on the website and on the mobile app
• Sponsorship of one edition of the monthly e-Newsletter; Blueprint
• 9 sqm shell scheme stand
Investment
$20,000+GST
EVENTSPONSORSHIPPACKAGE
“Iliketokeepuptodatewiththeproductsand
servicesavailableinAustralia.I’dcertainly
recommendtocometotheshowifyou’re
interestedinseeingwhat’saroundand
availableinthemarketplaceinthebuilding
industry.”
Visitor 2014

7. Enhanced Exhibitor Package
• Half page advertisement in the Show Guide
• Your logo included on the directional floorplan, in the Show Guide, on the website and on the mobile app
• Floor tile outside your stand
Investment
$3,000+GST
EXHIBITORPACKAGES
Deluxe Exhibitor Package
• Full page advertisement in the Show Guide
• Your logo included on the directional floorplan, in the Show Guide, on the website and on the mobile app
• Floor tile outside your stand
• MREC banner ad on the DesignBUILD website for two months pre-show
• Advert on the DesignBUILD mobile app
Investment
$5,500+GST
Align yourself with a feature or show floor area on site at DesignBUILD that has particular relevance to your brand message and
show objectives. Package inclusions may vary but could include:
• Branding of area on-site
• Promotion of your brand as the feature/area sponsor on relevant marketing communications
where possible, including email communications, social media, website and direct mail
• Branding hanging banner over the feature/area
• Full page advertisement in the Show Guide
• Your logo included on the directional floorplan, in the Show Guide, on the website and on the mobile app
• Branding of staff in the relevant area (where applicable)
Investment
$15,000+GST
BRANDEDFEATUREPACKAGE

8. REGISTRATION&BADGEPACKAGE
Make sure that your brand is the first thing visitors see on arrival to DesignBUILD
• Branding of the registration desk and area on-site
• All registration staff to be in branded clothing
• Full page advertisement in the Show Guide
Investment
$12,500+GST
ON-SITEBRANDINGPACKAGES
LanyardSponsorship
• Ensure that 8,000 people (visitors and exhibitors) attending DesignBUILD 2015
are wearing your branded lanyards.
Investment
$6,500+GST
ShowBagBranding
• Ensure that all attendees to the show carry your branded show bag around the
event and post show
Investment
$8,000+GST
“DesignBUILD2013restoredmyconfidencein
exhibitions.Basedontheattendancesatavariety
ofexhibitionsthrough2012-2013Iwasbeginning
tothinksucheventsweredoomed.Theattendance
atDesignBUILD2013provedmewrong-theyare
definitelybackontheindustry’sagenda-therewere
lotsofqualitypeopletherethewholetime.”
Exhibitor, DesignBUILD 2013

9. MARKETING
EXTRAS
e-NewsletterSponsorship
Promote your brand in one edition of our e-Newsletter; Blueprint pre-show. Includes 50
word intro, image and heading in the e-Newsletter with a link to complete article on our
website.
Investment
$2,500+GST
WebsiteBannerAdvertisement
Rotating MREC (300 x 250) banner ad on the DesignBUILD website internal pages, with
a link to your website, for two months pre-show.
Investment
$2,000+GST
MobileAppAdvertisement
Advertise on the DesignBUILD Mobile App, with a link to your website.
Investment
$1,000+GST
SocialMediaPost
Promote your involvement in the show, or a new product, to the DeisgnBUILD social
media audience of over 2,500 people.
Investment
$650+GSTperpostor4postsfor$2,000+GST
“Therearethingsthatyoudon’tseeevery
day.Yougettopickupproductsand
feelthemandlookatthem.There’sa
competitiveedgeonnewitemsthatare
out.Ivisittheshowtostaycompetitive.”
Visitor 2014