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This report was meant to analyze the dying situation of Pailac Paints Bangladesh and to revitalize/rebrand with new marketing concepts as well as theories.
Our work for some of the world’s best known packaged brands in the fields of
– Personal Care & Grooming
– Healthcare & Pharma
– Food & Beverage
– Dairy Products
– Liquor
– Tobacco
This report was meant to analyze the dying situation of Pailac Paints Bangladesh and to revitalize/rebrand with new marketing concepts as well as theories.
Our work for some of the world’s best known packaged brands in the fields of
– Personal Care & Grooming
– Healthcare & Pharma
– Food & Beverage
– Dairy Products
– Liquor
– Tobacco
Concept of overall marketing as per NCERT of I Year PU Karnataka Board.
By
Prof. Chidanand B
Nagarjuna PU College
chidanandgowda55@gmail.com
chidanandb@nagarjunapucollege.co.in
9945852135
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Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
Brand Harvest is a strategy led branding and design company with specialization in brand strategy, holistic identity systems, communication, packaging, graphic and digital design. Besides, the company also offers its services in internal branding and cultural change. Over the past six years, the company has delivered numerous projects for various multinational, large and mid-size companies spanning sectors. Brand Harvest is an eclectic team of 20 professionals coming from diverse disciplines across advertising, design, marketing and digital space.
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WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
Ahead of the marcus evans AmericaPack Summit 2022, Anthony Rossi discusses how adoption of reusable packaging is growing rapidly and why manufacturers need to rethink packaging.
Concept of overall marketing as per NCERT of I Year PU Karnataka Board.
By
Prof. Chidanand B
Nagarjuna PU College
chidanandgowda55@gmail.com
chidanandb@nagarjunapucollege.co.in
9945852135
Concept of Branding in General: An Analysis of Customers’ PerspectiveDr. Amarjeet Singh
When the word brand comes to mind, we, as a customer, can only think about those names which have created an impact in our mind. We do not keep those brand names in our mind which are not impactful. At the same time, it is a major concern for the brands to captivate the place in customers’ minds so that while making a purchase, customers can choose without having second thoughts. The concept of branding is very important in today’s globalized market, as there are lots of competitors in every field. It is the duty and responsibility of the top management of a company to maintain its brand image. But often they fail to do so due to lack of copy testing and customer behavior analysis. Furthermore, it is also important to know about customers’ perception on the concept ‘branding.’ This paper deals particularly with the perception of customers on the concept of branding. Researchers quantitatively analyzed the data collected from a survey to make conclusions which will help the managers to have an insight before making marketing strategies.
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
Brand Harvest is a strategy led branding and design company with specialization in brand strategy, holistic identity systems, communication, packaging, graphic and digital design. Besides, the company also offers its services in internal branding and cultural change. Over the past six years, the company has delivered numerous projects for various multinational, large and mid-size companies spanning sectors. Brand Harvest is an eclectic team of 20 professionals coming from diverse disciplines across advertising, design, marketing and digital space.
WE BELIEVE THAT TODAY EVERY BRAND IS FIGHTING TO GET INTO CUSTOMERS' HEARTS, MINDS AND HANDS
WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
Ahead of the marcus evans AmericaPack Summit 2022, Anthony Rossi discusses how adoption of reusable packaging is growing rapidly and why manufacturers need to rethink packaging.
WestBrook Consulting is a multi-functional creative marketing agency, creating a new blue print for a new age.
We put this Workbook together to show you who we are,
what we do & what we can make happen.
If you like what you see and want to know more, have a project that we might be able to help you with or an idea you’d like to discuss, then we’d love to hear from you.
Thanks for listening.
Interbrand's Best Retail brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from the U.K., France, Germany, Spain, and the Asia Pacific. The U.S. brands are valued for the fourth time in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.
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Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
1. How Victory Creations and it’s subsidiaries
Ultraprint and Paper Works amalgamated
to form a monolithic brand architecture
to gain recognition, dissociate the brand from the
founder and help with mergers, Rebranded to
one brand - adler.
2020 / Case Study
2. TRADING LLP
Introduction
Victory Creations are traders and suppliers of wastepaper and stocklots.
For 3 decades, their business focus has been diverse. With the help
of UltraPrint and Paper Works, their subsidiaries in the waste paper
business, Victory has evolved to meeting global demands of paper mills &
convertors by giving them a constant supply. They are reputed for
bridging cultures, demand & supply, currencies and distances.
Challenges:
Devang Vora, the founder of Victory Creations and
one of the pioneers in waste paper trade, since the
last 35 years, has expanded to a global reach,
operating under multiple entities.
With it’s recent global partnerships, Victory faced
the problem of zero brand recall and the difficulty of
adapting to changing market trends due to lack of a
monolithic brand architecture and a
uniform visual theme.
Existing Identity & Message
We at Victory Creations are not just
about paper from all over the world .
We're also about recycling our Earth's
resources and conserving nature.We
strongly believe in the words of the
forefathers : ' BE THE CHANGE YOU
WANT TO SEE '
We, at Paperworks, believe that Paper
is not to be wasted. It is to be recycled
and reused to make paper again. We
reperesent the re-use and recycling of
waste paper, and its systematic
distribution to paper mills. REUSE.
REDUCE. RECYCLE.
One stop shop for all grades of
waste-paper and stocklots. Buyers of
palletised paper board. Buyers and
Suppliers of Wastepaper and
Cardboard. We believe in providing
all grades of stocklots, resulting in
reduction of waste paper.
3. Customer:
Victory Creations and it’s subsidiaries Ultraprint &
Paper Works believes in building business-to-
business partnerships.
It’s primary customer base boasts of global
traders, suppliers and distributors of waste paper.
Victory’s partnerships also extend to recycling units
and large scale print shops.
Why will someone partner with Victory?
- A brand that evokes global dominance.
- Adapts to changing market trends.
- Expert market leaders.
- Believes in a circular economy.
- Agile and Focused.
Traders Suppliers
One brand to establish market
dominance and form global
partnerships.
Paper Mills
Recycling
Unit
Print Shops
Distributors
03
4. 04
Solution:
A monolithic brand architecture that evokes:
• Focus
• Agility
• Knowledge
• Vision
• Dominance
Identifying an entity as a brand is an extensive
process. It requires identifying what keywords
multiple stakeholders in the company associate
the brand with.
This is a collaborative effort between the stake-
holders and the brand gurus.
We covered the brand on different verticals and
identified relevant attributes under. It was a deep
dive into the culture of the brand, What feeling
one gets when they engage with the brand, the
impact the brand leaves on a customer and the
brand’s x-factor that allows the brand to gain a
winning edge in the market.
Culture Feeling Impact X Factor
Mission Driven
Innovative
Credible
Focused
Loyalty
Assurance
Credibiity
Progressive
Simplistic
Timely Delivery
Security
Informed
Saved Time
Confident
Simple
Hardworking
Passionate
Capable
Dominant
Victory Creations as a Brand:
5. We identified that since Victory was a pioneer and the biggest market
player in wastepaper trade.
We learnt that it’s communication bench marking had to be done with -
global logistic solution providers & traders.
Competition:
A deep dive into studying the competitors was
needed and that’s what we did.
• Maersk • Evergreen line • Hapag-Lloyd • PIL • Hyundai Merchant • China Cosco
6. Communication Strategy:
- Logo
- Stationery
- Website
Phase 1: Brand Revamp - Internal - 2months
Objective: To inherit brand relaunch values and incorporate values of adler among
internal stakeholders. To educate & maintain change of tone of voice and
identity.
ATL
- Magazine Ads
- Standees
- Brochure
- Brand Film
BTL
- Exhibition booth - for paperX
- Billboard
Phase 2: Brand Revamp - External - 3 months
Objective: To educate new brand to customers through ATL & BTL activities.
Phase 3: Brand Revamp - External - 6 months - Suggested but not approved
Objective: To take the brand adler digital and start it’s marketing activities
on LinkedIn and Facebook.
To also create an intuitive app for the suppliers to place
orders and track delivery.
06
7. 06
Position Statement / Brand Story:
Insights:
Victory Creations are early market adopters,
establishing global dominance in wastepaper trade.
They provide logistical trade solutions to businesses
in a warm, professional and friendly enviornment
while helping them feel secure and giving them
peace of mind.
• Recycling Units
• Paper Mills
• Other Distributors
• Large Print Shops
• Other Sustainable Brands working with
waste paper packaging
Actions:
• Fast Delivery
• Solving Logistic Barriers
• Simple/Intuitive
• Make it easy
• Simple design - for local supplier orders
9. 08
Naming:
Few of the selected names
adler in german means ‘eagle’.
An extensive naming study led us to believe that
a global name was the need of the hour.
With strong roots in germany, Victory concluded
‘adler’ - a common german name,
was the way to go.
adler associates itself to an eagle.
With it’s razor sharp vision and a global mighty
range, it evokes leadership and demands
respect.
adler means eagle in german. Values of
focus, leadership, vision & agility
vupa V+U+P+A - Amalgamation of Victory, Ultraprint
& Paperworks
Viktor Finds roots in it’s original name Victory.
Victor means winner
Omesa means progress, liberation & creation
GreenPa Invented name combining green w paper.
Papierworks Papier means ‘ Paper ’ . Name suggested
for a 360 solution on wastepaper.
Repap values of Recycle, Reduce & Reuse of wastepaper.
‘ Pap ’ for paper.
Kai Paper was invented by Cai Lun.
Victory is the pioneer of waste paper trade in India.
Dehri an indianised name. Amalgamation of Devang Vora
and Hrishikesh Vora, the founders.
11. Icon Etymology:
Our idea was to create a wordmark, part of
which can be broken down and used as a
stand-alone mark.
The eagle was used because of it’s values that
are well engrained within the brand adler.
The icon is an interesting depiction of the brand
services.
The ‘ e ’ is a symbolic depiction of the pile of
stocklot.
The icon shows an eagle lifting a pile of stocklot
which signifies global delivery.
10
The story behind the icon,
12. The adler eagle.
The story of the
adler eagle
adler associates itself to an eagle.
With it’s razor sharp vision and a global mighty
range, it evokes leadership and demands
respect.
13. Customer:
Since the eagle was an essential part of the
brand story, we went ahead to create an eagle
made out of wastepaper.
This was done in 3D.
It was an ideal visual route to take forward on
all ATL communication.
19. 17
Thought behind the website:
The website in this case was most important
because Victory’s old website communication was
confusing and cluttered with information.
It was essential in this case that the design be
simple and intuitive for global traders, distributors
& suppliers to come park their queries and learn
about adler.
Our Objective for the website:
• To inform
• Simple & Intuitive design
• Free Flowing
• Engrain ‘ adler ’ as a go-to brand for expert
waste paper trade solutions.
Link to website: www.adlerpaper.com
21. New website Design: For Distributors & Suppliers.
Link to website: www.adlerpaper.com
22. 20
Thought behind the magazine:
For the magazine we wanted to break away from
our master theme of the trade eagle, and create a
supportive theme that highlights waste paper trade.
For this, we created a dominant set of 3D
visual ads that positioned adler as a pioneer
and expert in waste paper trade.
Link to website: www.adlerpaper.com
26. 26
PaperX Exhibition:
The end goal for adler was to gain new eye balls
at the biggest paper expo called Paperx.
We helped them achieve this goal by building a unique exhibition
booth for them to increase brand awareness and gain traction,
ending up with new partnerships.
27. Result:
- Brand Recognition among old suppliers as adler
& not Victory.
- 15,000 queries through magazine ads and
website.
- 25 new global partnerships at PaperX.
- Brand Coverage in - Recycling Today
- Established market dominance among internal
& external stakeholders and percieved as
brand of high global standards.
27
28. Thank You.
Credits:
Agency: Boch & Fernsh
Creative Direction: Chirag Shah & Jimmy Crasto
Strategy: Chirag Shah & Jimmy Crasto
Designers: Jimmy Crasto & Vishnu Haridas
Copy writing: Jimmy Crasto
3D Visualisation: Nidhin & Ajay Vishwakarma
Stall Design: Ajay Vishwakarma
Brand Film: Navin Singh
Case Study: Jimmy Crasto