21. efforts for convention guests.
Kip Yamada, marketing associate, develop campaigns for
business travelers.
Jeff Anderton, marketing assistant, conduct market research and
analytics.
Kailey Change, marketing assistant, create concepts and
graphics for campaigns.
Communication Protocol
We will post project updates, recommendations, and relevant
experiences to our team blog. Team members should post
roughly twice per week.
We will respond to direct messages from each other (emails,
phone calls) within four hours.
We recognize the value of each team member’s ideas. We will
discuss differences of opinion with one another immediately,
directly, and respectfully.
Meetings
We will hold meetings on the 1st and 3rd Wednesdays of each
month at 10:00 a.m.
We will rotate facilitators for each meeting. The facilitator will
ensure agenda items are covered with the input of all team
members.
The facilitator should create the agenda. By the Monday
preceding each meeting, the facilitator should make a call for
agenda items. The facilitator should distribute the final agenda
as a blog post by Tuesday at noon on the day before each
meeting.
We will rotate note-takers for each meeting.
The note-taker should post minutes to the team blog by the end
of the day on Tuesday.
The note-taker will create calendar entries for all action items.
Decision Making
We aim for consensus. If we do not achieve consensus,
decisions will be based on a majority vote of the general
manager, the director of marketing, and the director of
conventions.
25. Action Items: Develop and conduct survey that identifies price
points at which conference guests are willing to purchase
Internet service. Responsibility: Barbara and Jeff; Completion
time: December 15. Develop price sensitivity estimates and
related revenue impacts. Responsibility: Barbara; Completion
Time: December 15.
Agenda Item 2: Improving Customer Satisfaction
Discussion: Jeff presented customer satisfaction ratings of
Prestigio and three local competitors. The group agreed that our
customer satisfaction ratings have improved, particularly in
relation to competitors. We are most concerned about the areas
of cleanliness, business center, and meeting rooms.
Action Items: Develop plans to improve the equipment and
furnishings of the business center. Responsibility: Andrea;
Completion Date: December 15. Develop plans for improving
cleanliness and meeting rooms. Responsibility: Nancy, Andrea;
Completion date: January 15.
Agenda Item 3: Enterprise Social Software
Discussion: Andrea encouraged the group to log on to the new
enterprise social platform throughout the day, share documents,
use wikis, and stay aware of progress on shared projects.
Action Item: Use a wiki to collaborate on a joint project with
another member of the marketing team. Responsibility: All
members of marketing team; Completion Time: December 15.
Agenda Item 4: New Promotions
Discussion: Nancy introduced her plans for Valentine’s
promotions, including a price special and advertising campaign
designed to cater to local-area couples.
Action Item: Negotiate TV and print ad campaign details with
ad agency. Responsibility: Nancy, Kip; Completion Time:
December 1.
The participants are listed at the bottom of the meeting minutes:
Andrea Garcia, Nancy Jeffreys, Barbara Brookshire, Kip
Yamada (note-taker), Jeff Anderton.
Return to slide