The document discusses various topics related to marketing research and strategy planning. It covers defining marketing and why it's important, the steps in a marketing plan, types of market research like primary and secondary data collection, tools for analysis like PEST and competitor research, segmentation, targeting, niche strategies, common market research mistakes and solutions, and using digital tools for research. The document provides an overview of many fundamental marketing concepts and encourages the reader to think about applying these concepts for their own target audience and business.

1. W A L I D S A E D . C O M
Marketing
princebles
S e s s i o n 2

2. Revise
Marketing definition
Why marketing?
Marketing plan steps.

3. Today
Marketing Research
Segmentation
Targeting

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What you need to know?
Country
Industry
Competition
Customer needs

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Do small business have to
do a market research?

6. Primary data
Secondary data
How we collect data?

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PEST analysis
Political
Economical
Socio-Cultural
Technological
Cia factbook Egypt

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Doing business
Doing business Saudi Arabia

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Ready reports
Statista
Euromonitor

10. What do you
think of this
survey?

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Market research mistakes
and solutions.
Lies.(culture and self image).
Lack of imagination.
Changing behavior in observation.
Lack of information(rent
storage area?).
Open questions. (Don't make me
think- analysis challenges).

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Using digital
Manual search
Google
spy competition
Similar web

13. Observation
Testing
other ways

14. Segmentation

15. Accessible
Sustainable
Effective segmentation

16. Targeting

17. Mass Niche
Segmented
Targeting strategies

18. Name
companies
for each
strategy
Apple
Cola
xxxx
large
Healty
and
tasty

19. www.walidsaed.com
Who is your target
audience?
General answer
Everyone

20. Age
Gender
location
status
General Physiologcal
what is their pain?
what they dream of?
what make them happy?
what keep them awake?
What should you
know?

21. Buyer persona tools.

22. Niche
strategy

23. www.walidsaed.com
Why niche?
Money
Blue ocean
Relevance

24. WHICH IS MORE
RELEVANT TO A BRIDE?

25. WHICH IS MORE
RELEVANT TO A BRIDE?
‫ويصلح‬..‫ولده‬ ‫ينعى‬ ‫(كوهين‬
)‫ساعات‬

26. www.walidsaed.com
Focusing is not enough
you must do it better.

27. Example

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Niche strategies
Location
Product itself
Demographics
Level of quality
Psychographics (values, attitudes)

29. Nesma
yehia

30. Redbull

31. Detalied targeting
Survey
Describe who is you target
Question only use google
forms or survey monkey.
Homework

32. THANK YOU
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