ازاي تعمل خطة تسويق كاملة بنفسك؟ شوف اللقاء كامل علي اليوتيوب من هنا:

1. W A L I D S A E D . C O M
Marketing
princebles

2. Time to get to know me a little.
18
50+
400+
1500+
Years
Companies
Project
Consultation

4. www.walidsaed.com
Marketing plan steps.
why should I do a marketing plan?
what the surprise at the end.

5. Gap

7. www.walidsaed.com
What BUSINESS means?
Commercial activity
its not about likes and branding

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What Marketing means?
Creating
communicating
delivering
1.
2.
3.
Value

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Which
phone
has
more
value?

10. 100%
Market research
ANALYSIS
PRODUCT
POSITIONING
TARGETING
SEGMENTATION
PRICE
PLACE
PROMOTION
Marketing plan steps

11. Market research

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What is marketing research ?
Gathering
Analyzing
1.
2.
Data

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what information you needs
and how to gather them?
Customers
competitions
1.
2.

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What is your customer
pain?

15. The right person
Marketing research problems
The right questions

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Spy competition to find
information that matter.

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Gap

18. segmentation&targeting

19. Geographic B2B
Demographic
bases of segmentation

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Not all customers are your
customers.
If you don't specify your customers
then you have no customers.

21. Positioning

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Why should I buy from
you not from your
competitor?
Product.
service.
Price
location
speed
1.
2.
3.
4.
5.

23. www.walidsaed.com
it does not matter
what your value is as
long as you have clear
value.

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research.
target customers.
Value proposition.
Now we do:

25. Product

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What do you think?

27. Price

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Should we say the price?

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Know your costs.
Choose strategy.

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Cost based.
Value based.

31. Place

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No parking

33. Promotion

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What do you think?

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Allocate budget.
Choose channels.
Find your messages.
Test and test and test.

36. Message

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Tell them story.

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Help them move from
point A to point B

40. Analysis

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Mobile only

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Find the link in description.

43. www.walidsaed.com
Find the link in description.

44. www.walidsaed.com
Find the link in description.

45. www.walidsaed.com
Find the link in description.

46. THANK YOU
Stay in touch.