1.
Vivek Hattangadi
Seven Principles of Public Life for
Pharma Leaders
Seven Principles for
Pharma Leaders
1 Academy of Pharmaceutical Leadership

2.
The Seven Principles of Public Life Applied to
Pharma Leaders - 1
1. Selflessness - Pharma Leaders should act solely in the
interest of patients. Their responsibility to the ailing
public must override all other interests
2. Integrity - Pharma Leaders should not offer any
financial or other obligations to medical
professionals, which might influence them to prescribe
their products
3. Objectivity - Pharma Leaders should promote their
brands based on the best available independent
scientific evidence. Should not market irrational
FDCs

3.
The Seven Principles of Public Life Applied to
Pharma Leaders -2
4. Accountability - Pharma Leaders are accountable for
their brand promotional activities. They must submit
themselves to external audit to assure integrity,
objectivity, and honesty in marketing practices
5. Openness - Pharma Leaders must be as open as
possible about adverse drug reactions, drug-drug
interactions of their products

4.
The Seven Principles of Public Life Applied to
Pharma Leaders -3
6. Honesty - Pharma Leaders have a duty to declare and
publish negative outcomes of their products as seen
during pharmacovigilance. They should take steps to
disclose any conflicts arising, in a way that protects
the patient interest
7. Leadership - Pharma Leaders should promote Good
Marketing Practices (GMaP) and support these moral
principles through leadership and example

5.
Thank You
Seven Principles of Public Life for
Pharma Leaders
Seven Principles for
Pharma Leaders
5 Academy of Pharmaceutical Leadership