You’re a brand, take ownership!Market & sell yourself as if you’re a product Establish yourself as a thought leader in your industryUtilize every possible social media tool Increase your visibility & validity as often as you canHowever, REMEMBER to stay genuine Don’t spam; Cultivate relationships, don’t just push your thoughts
But i’m not intoBusiness/Marketing, I’m a __________
You are now!Share your expertise Whatever your passionate about, it’s guaranteed other people are too. You need to be participating in those conversations.Be everywhere at once Don’t just post on your blog, post comments elsewhere too.Remain personable No one is perfect, so don’t over criticize yourself if you make &/or notice mistakes. http://www.dpchallenge.com/image.php?IMAGE_ID=407432
Great Salesmanship = *SuccessIt’s all about selling the product; You. *Obviously not guaranteed
Traditional MediaProfessional Workﬂow for news article: Reporters gather information Article is drafted Reviewed Published
Digital MediaProfessionalalso Personal Workﬂow for Blog Post: Think of a Topic Write Post; Publish
What is a Blog?The term ‘blog’ comes from “web log”Coined to originally refer to web onlinejournalsDisplays Chronological ‘posts’ which canbe accessed at any time
The term “news” isused loosely. Online, anything is newsworthy.
A few types of BlogsBlogger.com: Hosted;FreeWordpress.comHosted & Download;FreeTumblr.com: Hosted;Restricted format;*FreeTwitter.com: Hosted;Restricted format;Free& many more...
Case Study #1Bill Simmonscurrently writes acolumn for Page 2on ESPN.comObtained theattention from ESPNfrom his websiteBostonSportsGuy.comAfter joining ESPN in2001, he’s beenbusy. 2 books, ESPNpodcast, executive
Case Study #2Huffington Post is#1 on the list, andwas just purchasedby AOL for $315million.Founded by AriannaHuffingtonHuffington Post wasstarted only 5 1/2years ago.
Case Study #3Mashable.com is #3on the list, and isestimated at a valueof over $50 million.Pete Cashmore, CEOof Mashable.comalso writes a weeklycolumn for CNN.comMashable.com wasstarted only 5 yearsago.
Other examplesWalt Mossberg - writes 2 columns & edits anotherfor the Wall Street JournalGary Vaynerchuk - WineLibrary.com, Wine LibraryTV & author of 2 booksJason Fried - CEO of 37signals & author of 2books
Before you beginUnderstand what are yourgoalsWho is your audience?What would be yourschedule? 1 post per day/week/ monthWhat is your budget
Blog posts frameworkTitle Draws in users, but also is your URLPost = Industry news/ articlesComments Allows for immediate correspondenceTags SEO keywords
“The temptation to quit will be greatest justbefore you are about to succeed.” Chinese proverb
Great sites to reviewBlackEnterprise.com HuffingtonPost.comNewYorkTimes.com TheRoot.comEngadget.com ClutchMagonline.comMashable.com 8bitFeed.com