Article Marketing Presentation


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Presentation given to the Alabama Media Professionals on November 12, 2009.

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Article Marketing Presentation

  1. 1. Article Marketing: Boosting Your Brand While Standing Out From The Crowd! Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing
  2. 2. Overview <ul><li>Introduction to WeMentor Social Media MarketingMarketing </li></ul><ul><li>A Step Back: Social Content Marketing </li></ul><ul><li>What is Article Marketing? </li></ul><ul><li>Benefits </li></ul><ul><li>Getting started </li></ul><ul><li>Recommendations </li></ul><ul><li>Appendix A: List of Article Marketing Sites </li></ul>
  3. 3. WeMentor Social Media <ul><li>Helping businesses make money with social media marketing </li></ul><ul><li>First Birmingham agency to focus exclusively on social media marketing </li></ul><ul><li>Partner David Sher, CEO of AmSher </li></ul><ul><li> </li></ul>
  4. 4. A Step Back: Content Marketing <ul><li>Definition: all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases </li></ul><ul><li>Traditional marketing: interruption vs. Content Marketing: engagement </li></ul><ul><li>Goal is not to sell, but to engage on topics of interest to the customer. </li></ul>
  5. 5. A Step Back: Content Marketing (con’t) <ul><li>Examples include: </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>User-generated:  replies to blogs/articles, discussion boards, forums, product reviews/ratings </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>&quot;Free&quot; downloadable research:  workbooks, ebooks, white papers, mini-guides </li></ul></ul><ul><ul><li>Article marketing                      </li></ul></ul>
  6. 6. What is Article Marketing? <ul><li>When a business writes an article related to their respective industry. </li></ul><ul><li>Article includes “bio box” with author’s name, company info, e-mail address. </li></ul><ul><li>Articles distributed for free in publications and online article marketing directories. </li></ul><ul><li>Goal is improving company or author’s credibility and attracting new clients. </li></ul>
  7. 7. Article Marketing Benefits: <ul><li>Builds “know, like, trust” factor.    </li></ul><ul><li>Publicizes your web site/product.    </li></ul><ul><li>Sells your products and services. </li></ul><ul><li>Helps you or your brand become known as an &quot;expert“. </li></ul><ul><li>“ Free” advertising! * </li></ul>
  8. 8. Step One: Writing the Article <ul><li>Pick topic of interest to your customer, NOT to you. </li></ul><ul><li>Ideas for articles: </li></ul><ul><ul><li>Re-purpose a blog entry </li></ul></ul><ul><ul><li>Select from customers’ FAQ </li></ul></ul><ul><li>Design effective article title </li></ul><ul><li>Follow basic guidelines: introduction, each point as a paragraph, recap/conclusion. </li></ul><ul><li>Optimize for keywords </li></ul>
  9. 9. Step Two: Publishing the Article <ul><li>Choose sites on which to publish: </li></ul><ul><ul><li>Utilize popular sites ( i.e. ) </li></ul></ul><ul><ul><li>Utilize niche industry sites </li></ul></ul><ul><li>Establish author profile on each publication site. </li></ul><ul><li>Carefully review article requirements on each site, and modify to fit, </li></ul><ul><li>Submit article for publication. </li></ul>
  10. 10. Step Three: Publicizing the Article <ul><li>Look for publicity opps built into article marketing sites. </li></ul><ul><li>List article titles and links in &quot;notes&quot; section on your business Facebook &quot;fan&quot; page. </li></ul><ul><li>&quot;Tweet&quot; your articles. </li></ul><ul><li>Post articles in “free” section of your website in exchange for opt-in. </li></ul>
  11. 11. Step Three: Publicizing the Article (con’t) <ul><li>Other places to publicize your article: </li></ul><ul><ul><li>Look at associations and organizations you belong to. </li></ul></ul><ul><ul><li>Where are your competitors publishing articles? </li></ul></ul><ul><ul><li>Look at traditional magazines, local newspapers. </li></ul></ul><ul><ul><li>Type 'article marketing' plus name of your niche. </li></ul></ul>
  12. 12. Recommendations <ul><li>Develop article marketing strategy </li></ul><ul><li>Create “goals” checklist </li></ul><ul><li>Create monitoring plan. </li></ul><ul><li>Implement, monitor, modify, repeat! </li></ul>
  13. 13. Questions?
  14. 14. Appendix A: List of article marketing sites <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>smaller niche sites related to your content (, </li></ul>