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This is my slide deck for my talk at Digital Atlanta 2012: http://digitalatlanta.org
Many companies can trick and persuade users to sign-up for their product — which is usually true for every product with a free trial; however, most people will only use the product a few times and forget about it. *Customers* are the result of a series of events. Building systems with interactions that is capable of sustaining a user’s attention both to other users and the locality of its use, requires the consideration of a strong UX strategy.
This presentation will give a few insights and tactics on ways to help increase your user engagement and create brand ambassadors.