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8 Tips for Blogging Success for Small Business

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This slideshare is a presentation by Marsha Hudson, the social media coach. It gives the benefits of blogging for your company. The slideshare even gives you tips on getting started with blogging. Visit me at: www.marshalynnhudson.com

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8 Tips for Blogging Success for Small Business

  1. 1. 8 TIPS ON GROWING YOUR BUSINESS WITH BLOGGING “ A Simple and Easy Addition to Your Marketing Plan”
  2. 2. MARSHA HUDSON • Social Media Instructor and Coach • Professional Photographer • Professor of English at Wharton Jr. College- Sugarland. • Give private workshops to companies/individuals • Completing social media certification through Hootsuite University & Silicon Valley Marketing. • Blogger, writer, trainer and presenter. • Love nature, reading, writing, walking, traveling and coffee shops. • Writing blog: www.marshaandhudsonwrites.com • Social Media blog: www.marshahudsonsocialmedia.com
  3. 3. WHAT IS A BUSINESS BLOG? A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. It does that by driving traffic to your website and providing opportunities for that traffic to convert prospects into Clients for your business.
  4. 4. DO I HAVE TO BE A WRITER TO BLOG? NO
  5. 5. IS BLOGGING SOMETHING ELSE I HAVE TO ADD TO MY ALREADY BUSY PLATE? It does not have to be something extra. It is a tool to be incorporated into your marketing plan.
  6. 6. THE BENEFITS OF BLOGGING FOR YOUR BUSINESS 1. It helps to drive traffic to your website. 2. It helps convert that traffic into leads. 3. Connects people to your brand. 4. Increases your SEO rankings. 5. Attracts customers on a consistent basis. 6. Enhances marketing efforts. 7. Establishes you as an 8. Industry leader.
  7. 7. WHY SHOULD YOU BLOG? LET’S LOOK AT STATS FOR 2016 • B2B marketers that use blogs receive 67% more leads than those who do not. • Marketers who have prioritized blogging are 13x more likely to enjoy more positive ROI than those that do not. • By 2020, customers will manage 85% of their relationships without talking to a human. • Companies who blog receive 97% more links to their website.
  8. 8. TODAY! YOU ARE IN THE RIGHT PLACE AT THE RIGHT TIME!
  9. 9. BLOGGING TERMINOLOGY • Blog - short for weblog. Collection of thoughts, media, links, etc., shared with others online. • Blogosphere - the entire network of blogs. It is like a universe that is ongoing. • Category - it is the list of topics you create on your blog. It is like a table of contents for your blog. • Hosting - refers to the place where your blog resides (for example like Host Gator or Blue Host).
  10. 10. MORE BLOGGING TERMINOLOGY • Permalink - the specific link or URL for your blog. It is the main page of your blog (for example: http://marshahudsonwrites.com) • Platform - refers to your blogging software like: WordPress, or Blogger). • SEO - stands for Search Engine Optimization. It is how your blog ranks when someone searches for it. • Theme - the blogs layout, face or appearance. Some themes are free and some are for purchase.
  11. 11. FOUR SIMPLE WAYS TO GET STARTED BLOGGING • 1. Decide on your purpose for blogging. • 2. Decide on the platform you will use. • Many people use Wordpress. • 3. Decide on a theme for your blogging. • 4. Get a hosting company. I use Hostgator.
  12. 12. LET’S LOOK AT SAMPLES OF SOME BASIC BLOGS www.marshahudsonwrites.com- writing blog. www.marshaandersonphotographyblog.com- photo blog. www.diymarketers.com- small business blog.
  13. 13. 4 COMMON TYPES OF BLOGS
  14. 14. FEATURE BLOG *In this type of blog you will be advertising creative types of businesses. *These creative topics can include topics on crafting, computer programming, digital photography as well as many others. *In this type of business blog, you have the opportunity to show various pictures, video clips, and projects that you have been working on among others.
  15. 15. SPECIALTY BLOG *This type of business blog is usually written by two more contributors with a common interest. *It is a great way for you to build an online community with people that share your interests and ideas. * This type of blog can include such things like weight loss, how to stay healthy, or even golf topics among others.
  16. 16. INDUSTRY BLOG *This blog focuses on a more narrow type of industry and usually is made by industries that sell their products to other businesses. *It usually consists of a variety of different topics including trade shows, new lines of product, and materials among others. * You will need to know a lot of information on the industry.
  17. 17. CONSULTING BLOG Usually consulting blogs are run by one person offering their opinion, and advice on a certain topic. This is a great way to develop an online community in a topic that interests you.
  18. 18. EASY STEPS TO GETTING STARTED OR TO REVAMPING Step 1- Decide on a blogging platform. • WordPress is the most widely used platform. Step 2- Decide on a theme/layout. *If you are just starting out—stay simple. Step 3- Decide on categories. 3-4 categories may work best. Step 4- Start blogging.
  19. 19. WORDPRESS.COM POPULAR AMONG BUSINESS BLOGGERS
  20. 20. SAMPLE LAYOUT WITH 4 MENU CATEGORIES
  21. 21. DETERMINE YOUR BUSINESS GOALS • Build your customer list • Create a content library that makes your company a thought leader • Engage customers in open dialogue • Get better organic rankings from the fresh content
  22. 22. WRITE YOUR FIRST POST
  23. 23. IDEAS FOR CONTENT FOR YOUR BLOG POST • * Give useful information • * Make a list ( books, tools, resources) • *How To Post • *Problem/Solution Post- define a problem and present the solution • * Curated post (article, infographic, stats) • * Review post ( review a product) • * Inspiration post • * Behind the Scenes Post
  24. 24. BE CREATIVE! You can get many ideas for blog posts from everywhere. oMagazines oConversations with Others oSocial Media Sites oConferences, lectures and presentations At your leisure time!
  25. 25. • WordPress is your open media source. The hosting company is where your blog lives. • Two popular hosting companies are: • HostGator • BlueHost • These two work well with WordPress. They are inexpensive ( $3-$5 dollars per month). They have good customer support. CHOOSE A HOSTING COMPANY
  26. 26. BLUE HOST SITE
  27. 27. HOST GATOR SITE
  28. 28. CHOOSE A THEME
  29. 29. THE LOOK OF THE DASHBOARD
  30. 30. • *Website- put a link there. • *Email- let people know about your blog. • *Newsletter- announce it on your monthly newsletter. I use Constant Contact. • Social Media Platforms. • Speak and mention your blog. • Put the URL on your business cards. HOW TO DRIVE TRAFFIC TO YOUR BLOG
  31. 31. CONNECTING TO YOUR SOCIAL MEDIA SITES • You can add your social media sites to your blog page in WordPress. • You can add your blog page to your social media sites. • You can use sidebars in your blog to connect to social media site.
  32. 32. YOUR SOCIAL SITES ON YOUR BLOG
  33. 33. • How can you manage your blog with your busy life? How can you schedule blog posts and still have a life? • 1. Pick a day for blogging • 2. Develop a content calendar • 3. Use an auto-scheduler like Buffer • 4. Blog once a week or once a month. MANAGING AND SCHEDULING
  34. 34. • Write an E-book. • Use affiliate marketing-See Google. • Become a guest blogger on other sites. • Sell your own products. MAKING MONEY WITH YOUR BLOG
  35. 35. • Be creative with posts– put a twist on subjects. • Add content on a regular basis • Make your blog an interactive online community by encouraging comments, feedback and shares. • Promote your blog in a multi-faceted way. • Keep the look and design professional Be Consistent! BE A SUCCESSFUL BLOGGER
  36. 36. THANK YOU FOR WATCHING MARSHA HUDSON • www.marshahudsonwrites.com • www.marshalynnhudson.com • www.marshaandersonphotographyblog.com • Follow me on: • Facebook Twitter Linkedin • Pinterest and Instagram • Get free resources at FB- marshahudsonsocialmediacoach

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