Blogging 301


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Are you new to blogging and want some advice on what to write about? Or have you been at it for a while and need to make sure you keep your visitors (and yourself) engaged?

This session will provide tips and best practices (from myself and others) on how to keep things fresh and avoid blogging burnout. Please come prepared not only with questions, but with your own experience on how you've kept things going.

(Please see my Blogging 101 and Blogging 201 sessions if you are just getting started with Blogging.)

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  • Blogging 301

    1. 1. Blogging 301 Blogging tips to keep your visitors (and yourself) engaged 11/20/2008 Adam Gartenberg Team Lead, Social Marketing IBM Data Management Software
    2. 2. About me
    3. 3. About you
    4. 4. <ul><li>Avoiding blog burnout </li></ul><ul><li>New Ideas </li></ul><ul><li>Keeping things fresh </li></ul><ul><li>Assumes have at least some experience blogging. </li></ul><ul><ul><li>Brand new to blogging? Checking out Blogging 101 and Blogging 201, too </li></ul></ul>About this presentation
    5. 5. Getting off on the right foot <ul><li>“ Lead your tribe” </li></ul><ul><li>Find your voice, and stay true to it </li></ul>
    6. 6. What should you write about? © Hugh Macloud –
    7. 7. What should you not write about? <ul><li>SUGGESTED READING </li></ul><ul><li>IBM's Social Computing Guidelines </li></ul><ul><li>IBM’s Business Conduct Guidelines </li></ul>
    8. 8. So… how to keep things interesting?
    9. 9. Read, Read, Read Link, Link, Link <ul><li>Keep yourself up to date on news and events </li></ul><ul><li>Read and subscribe to other blogs in your field </li></ul><ul><li>Read and subscribe to blogs and blogging </li></ul><ul><li>Link regularly to others </li></ul><ul><li>Don’t forget to keep your blogroll fresh </li></ul>
    10. 10. Monitor who is linking to you
    11. 11. Don’t forget the photos <ul><li>Flickr Adv. Search – Creative Commons </li></ul><ul><li>Google Image Search </li></ul><ul><li>iStock Photo </li></ul>
    12. 12. Mixing business and pleasure <ul><li>Remember: You’re writing a blog, not a data sheet </li></ul><ul><li>Finding the happy medium: Shaken, not stirred Mixed, not blurred </li></ul><ul><ul><li>Don’t be afraid to set up a separate tab or separate blog if you really want to get personal </li></ul></ul>
    13. 14. Add surveys, polls, quizes <ul><li>Permanent feature in sidebar </li></ul><ul><li>Occasional surveys in posts </li></ul><ul><li>Quibblo, SurveyMonkey, </li></ul>
    14. 15. Change up your template
    15. 16. Bring in guest bloggers
    16. 17. Look at your top Google searches <ul><li>Give people what they want, or… </li></ul><ul><li>Give them something they don’t expect </li></ul>
    17. 18. Hold a personal (or group) brainstorming session <ul><li>Come up with 100 blog ideas in an hour. Even if you throw out half, you still have enough to keep you going for a while. </li></ul>
    18. 19. Make sure you have a “things to blog” folder or tag in delicious
    19. 20. Don’t just listen to me <ul><li>Chris Brogan: 50 ways to take your blog to the next level </li></ul>
    20. 21. Don’t just listen to me (part 2) <ul><li>Valeria Montoni:Why start a blog and 25 tips to make it work </li></ul>
    21. 22. Your turn…
    22. 24. Thank You Adam Gartenberg